Are Media has at this time launched BODfest, a network-wide celebration of physique positivity with presenting associate OGX® Haircare, culminating in a mini-festival that includes a bunch of worldwide and Australian personalities. OGX® Haircare’s partnership with BODfest shall be amplified throughout Are Media’s manufacturers by editorial and native options, promoting, video, social media, podcasts, PR, and at BODfest Live. Other sponsors embrace Grey Goose, Maybelline, and La Roche Posay.Are Media – BodFest 2022The agenda-setting initiative centered round all issues physique confidence, physique positivity, and self-love, BODfest comes as unique Are Media analysis exhibits eight in ten Australian ladies really feel dissatisfied with their our bodies. More than six in ten stated it was crucial for magnificence and style manufacturers to characterize totally different physique shapes, ethnicities, sexualities, and people with disabilities.*ADVERTISEMENT
Running throughout Are Media manufacturers together with The Australian Women’s Weekly, marie claire, ELLE.com.au, beautyheaven, BEAUTY/crew, bounty and Who, BODfest will embody a variety of matters from psychological well being, intercourse and relationships, inclusive style and wonder, and wellness to have fun and construct self-acceptance in all Australians no matter age or identification.Are Media will even launch the outcomes of a physique confidence index white paper and launch a BODpod takeover throughout the Nova Podcast Network.Culminating with a day-long mini-festival celebrating thoughts and physique confidence and self-acceptance, BODfest concludes with a dwell occasion in Sydney on Saturday, 8 October at Paddington Town Hall, which will even be nearly broadcast throughout the nation, that includes dwell talks, tutorials, leisure, model activations, and sampling.Author and mannequin Emily Ratajkowski will headline the BODfest festival alongside with the worldwide queen of “sensible clothes hauls” Remi Bader. Other audio system embrace Maria Thattil, Moana Hope, Samantha X, Vanessa Haldane, Khadija Gbla, and Jules Robinson, with extra to be introduced.Leia Berryman from OGX® Haircare commented: “OGX is the loving model that delivers salon-quality, high-performing formulation for each hair kind. Diversity and inclusivity are integral to every thing we do from the vary of merchandise we make to the true, various individuals who characterize and work on our model. BODfest is an ideal platform to interact our audiences with significant and genuine communications and we glance ahead to working with the Are Media staff to convey it to life.”Maybelline advertising and marketing director, Alexandra Shadbolt, stated: “As a beauty model with youth affect, Maybelline New York is dedicated to making certain these dealing with psychological well being challenges are conscious of a variety of instruments and assets at their disposal. The statistics are stunning with 70% of younger Australians struggling a psychological well being problem not getting the assistance they want, with suicide remaining the main reason behind demise for younger Australians aged 14–25.”La Roche model supervisor, Posay Priya Bhatti, contributed: “We’re delighted to be a part of a motion that’s celebrating self-acceptance and self-care. We know high quality of life is really impacted by these with pores and skin well being considerations. That’s why, for over 40 years, La Roche-Posay has labored with dermatologists to develop skincare merchandise that defend and cater to all pores and skin wants.”Are Media head of economic advertising and marketing, partnerships, and PR, Claudine Hall, added: “Body confidence is a social motion that advocates for embracing and accepting all definitions of magnificence and physique requirements. Our analysis exhibits that girls proceed to doubt their sizes and styles, ages, or the situations they had been born with.“As Australia’s main content material firm for girls, reaching eight in ten every year, we created BODfest as a festivity empowering ladies to love who they’re. OGX® Haircare’s values are intently aligned with these goals and we’re delighted to have their help as our presenting associate.”*Are Media, Research, Health & Wellbeing survey was carried out on 21 May 2022 and included 1,526 respondents ladies 18+ alongside the Deakin University Psychology Mental Health Study.