[WATCH] ‘Lovely to look at, but luxury advertising so formulaic it’s ludicrous!’

Where’s the model competitiveness? Andy Rice seems at Dolce & Gabbana’s newest male perfume marketing campaign on The Money Show.

Every week The Money Show’s Bruce Whitfield asks branding professional Andy Rice to give his choose of the week’s advertising heroes and zeros.
This week Rice zoomed in on a complete class for his “zero”, triggered by a TV industrial for the brand new Okay Dolce & Gabbana perfume for males.
The marketing campaign is shot in a interval villa and oozes luxury and indolence.

Screengrab from Okay by Dolce&Gabbana Campaign on YouTube
Rice appreciates the gorgeous images; his beef is with the stereotypical advertising this ultra-luxury market section produces.
Great large daring visuals of sultry Italian fashions strutting their manner by way of luxury houses and resorts, little or no copy… the manufacturers are all crowded into the identical room saying the identical issues.
Andy Rice, Branding and advertising professional

I simply surprise why somebody’s not saying ‘effectively certainly with artwork route or copy we might break free from that mannequin’… but they do not appear to be making an attempt, and spending enormous quantities of cash…
Andy Rice, Branding and advertising professional

While Dolce & Gabbana could be the autumn guys for this explicit remark I feel they don’t seem to be alone on this house of actually fairly dreary, formulaic but costly advertising.
Andy Rice, Branding and advertising professional
Listen to Rice’s advertising critiques on Heroes and Zeros (D&G dialogue at 10:39):

This article first appeared on CapeTalk : [WATCH] ‘Lovely to look at, but luxury advertising so formulaic it’s ludicrous!’

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