Vegan Beauty Brand Skin Proud Launches Skin Positivity Chatbot On Twitter

As a part of Mental Health Awareness Month, Skin Proud is placing the care again into skincare and supporting psychological well being points. For the month of May and past, Skin Proud will create a wellness motion which focuses on the connection between psychological well being points and harassed pores and skin.


Skin Proud has partnered with advocate Bunny Michael and Elyse Fox, founding father of charity Sad Girls Club, to create a pores and skin positivity chatbot to advertise positivity, self-care and pores and skin happiness. 


Launching at the moment, the model unveils the Skin Proud Twitter chatbot to advertise pores and skin positivity and checking in with not solely your thoughts, physique and wellbeing, but in addition pores and skin. 


“We are so proud to be offering this chatbot to Twitter customers,” mentioned Nora Zukauskaite, international advertising director for Skin Proud. “Social media is usually a lonely place that generally has a unfavorable affect so by introducing our chatbot we will take the unfavorable and spin it to be optimistic and encourage customers to take the time to check-in with themselves. At Skin Proud, we all know how vital psychological well being is and the way it can affect your total wellness and pores and skin and is why we’re thrilled to be working with the Sad Girls Club to offer areas on-line and in particular person for individuals to work together and know they don’t seem to be alone.” 


To re-enforce pores and skin happiness, Skin Proud is encouraging customers to undertake a easy but efficient nighttime routine to wind down their days by taking 20 minutes to energise and heart themselves. The following three Skin Proud hero merchandise assist to alleviate stress and revitalize the pores and skin:

Unplug Detox Face Mask


Formulated with sebum absorbing white clay, moisturizing amino acids, and a free-radical combating energetic, this highly effective masks detoxes the pores and skin, whereas hydrating sesame oil balances and gives a success of hydration to purify the pores and skin and unclogs pores.

Recharge Serum

Recharge Serum renews pores and skin with 0.5% retinol serum. Working by way of the night time, this light-weight serum blends hyaluronic acid, rosehip oil and retinol to assist even pores and skin tone and promote cell renewal, whereas gently eradicating lifeless pores and skin cells for pores and skin that wakes up glowing.

Sleep Hero


Sleep Hero helps present most moisture to pores and skin with this 2-in-1 face masks, formulated with free radical blasting and hydrating raspberry extract, and balancing niacinamide to advertise wholesome pores and skin.


Skin Proud’s Chatbot Encourages Skin Positivity 

The bot will goal any Twitter posts that use unfavorable phrases about skincare and pores and skin stress, and supply ideas and recommendation from two psychological advocates—non-binary psychological well being author Bunny Michael and founding father of the Sad Girls Club and advocate Elyse Fox. The automated chatbot recommendation from Bunny and Elyse will vary from how one can detox the pores and skin and thoughts to unplug from social media to concentrate on recharging the thoughts.


“We’re honored to be included in such an vital and well timed marketing campaign,” mentioned Fox, founding father of the Sad Girls Club. “At Sad Girls Club, we work to create supportive digital communities for millennial and Gen Z ladies and women worldwide. Working with Skin Proud provides us yet one more alternative to shift the dialog and additional destigmatize psychological wellness on-line.”


The chatbot will encourage those that are talking negatively about their pores and skin and wellbeing to take a second to test in with themselves and exchange the unfavorable with optimistic phrases, with a view to launch the completely happy hormone and obtain the final word pores and skin wellness. 


As a part of the marketing campaign, Skin Proud can be donating 10% of on-line gross sales in May to the Sad Girls Club, based by advocate Fox. The international charity spans 40 nations and stands to take away the stigma built-in in psychological well being, present psychological well being providers to those that wouldn’t have entry to remedy and therapy, and create real-life house that nurture and construct for younger individuals to know they don’t seem to be alone. 


Research from the American Psychological Association has discovered that greater than 9 in 10 Gen Z adults (91%) mentioned they’ve skilled a minimum of one bodily or emotional symptom due to stress, comparable to feeling depressed or unhappy (58%) or missing curiosity, motivation or vitality (55%). Yet, following the pandemic a serious development and focus for Gen-Z has been “caretaking”—the act of claiming goodbye to the hustle tradition and hey to care tradition.


The Skin Proud chatbot will run for 2 weeks from May 18. Skin Proud is accessible in retailer at Walmart and

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About the Author: Jessica