“Wash day is a ritual that’s synonymous with the Black shopper – it’s a time that you simply’ve carved out of your day to pamper your self,” celebrity hairstylist Cyndia Harvey tells me over Zoom. “We need to remodel that often-weighted expertise from one thing disappointing to a ritual related to ease and confidence, and the data that your merchandise are going to work how they are saying they do.”We’re speaking about T.H.O.M, the texture-first haircare line she has based with artist Remi Ajani, which is in the stores from at this time. T.H.O.M is an acronym for “This Hair Of Mine”, and thru it, Harvey and Ajani’s mission is to create one thing that isn’t merely a haircare model, however an area and neighborhood inside which the Black neighborhood can have fun themselves and join.Paul ScalaT.H.O.M happened after a six-minute movie – additionally entitled This Hair Of Mine – that Harvey created alongside the BAFTA-nominated filmmaker Akinola Davies Jr, again in 2016. A visible exploration of conventional hairstyles and diasporic id, it’s a lovely celebration of textured hair (and its heritage) in all its types, from sculptural types to beaded, braided and certain.“T.H.O.M was an evolution of that concept, which was all about celebrating textured hair in its purest type,” Harvey says. “It was an ode to who I’m, the individuals I grew up round, and who I’m buddies with now. As a model, we need to elevate this neighborhood and put this sentiment into our merchandise. T.H.O.M is a vacation spot the place textured hair involves be – we’re right here to have fun you and settle for you for precisely who you might be.”
https://www.vogue.co.uk/magnificence/article/this-hair-of-mine-haircare
