Pulp celebrates its 2nd anniversary with a number of the largest names from the movie trade exhibiting their belief in the brand. Anthill ventures together with actor Rana Daggubati are amongst the primary few buyers, who’ve invested an undisclosed quantity in the brand, an official assertion highlighted.
A brand that began with simply two masks in March 2020. Within a brief span of two years, Pulp has established itself as a one-of-a-kind skincare brand, with its main give attention to person satisfaction as an alternative of pure commercialization. The brand has all the time taken a daring but enjoyable method to skincare and the identical is seen throughout its total vary.
Founded by the dynamic duo of Goutham Uppaluri and Deepti Alapati in Hyderabad, Pulp has continuously defied the normal requirements of Indian skincare by celebrating and honoring inclusion, identification, and equality as an alternative of conventionalism, stereotype, and intimidating. From the tremendous hydrating clay masks to super-effective serums and multi-purpose sunscreens, the brand has all the time strived to not simply do issues in a different way however higher.
Goutham Uppaluri and Deepti Alapati, Co-Founder, Pulp commented on this and stated “We launched the brand precisely on the inception of covid and to be trustworthy, it hasn’t been a simple experience. We stumbled, we fell, and we made a number of errors alongside the way in which however one factor that hasn’t modified is our ardour to place out nice high quality skincare that makes your pores and skin really feel like a stroll in the park on a Saturday night. From being the primary brand in India to launch lifestyle-based superfood skincare merchandise to defying the normal requirements of Indian skincare, our thought has all the time been to make skincare much less intimidating and rather less boring. Additionally, the love that we get showered in by our clients is the gas that drives us to maintain doing what we do, earlier than, now, and subsequent.”
“We are impressed by the creativity demonstrated by Pulp. They have the potential to change product innovation radically in the D2C city life-style area. We sit up for accelerating their progress with direct market entry and reside initiatives,” Daggubati stated.
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