THE WHAT? Procter & Gamble (P&G)-owned haircare model Pantene has teamed up with 2SLGBTQ+ organizations in a bid to encourage assist and allyship in the office. THE DETAILS The organizations consists of Pride at Work Canada and Dresscode Project (DCP), with the partnerships being a part of the third iteration of Pantene’s #HairHasNoGender marketing campaign. According to P&G, “Pantene champions the 2SLGBTQ+ group by way of schooling, allyship and storytelling from members of the group. The previous two #HairHasNoGender initiatives spotlighted greater than 15 members of the 2SLGBTQ+ group sharing their particular person tales to spotlight the energy hair has had on their very own private journeys and the significance of assist from family members.”Teaming up with 12 2SLGBTQ+ members, together with Canadian trans artist Vivek Shraya, Assistant Professor at the University of Calgary, the marketing campaign was launched with the launch of a brand new movie collection on YouTube named Workplace: Re-Imagined. THE WHY? P&G Country Leader Lisa Reid said that P&G’s objective is to assist educate and equip organizations and people with the essential instruments to change into higher, extra supportive allies.“At P&G, our mission is to “lead with love” and we’re constantly striving to create an inclusive office to encourage people to really feel assured to specific their true selves, together with how they put on their hair,” she stated.
https://www.globalcosmeticsnews.com/pantene-partners-with-2slgbtq-organizations-to-encourage-allyship-in-the-canadian-workplace/
