OUAI Launches New Science-backed Haircare Products

OUAI Launches New Science-backed Haircare Products

LOS ANGELES–(BUSINESS WIRE)–OUAI, the cult-favorite hair and physique care model created by celeb stylist Jen Atkin — at the moment proclaims its newest launch of their first-ever clinically confirmed merchandise: Scalp Serum and Thick & Full Supplements. This wholesome hair duo works collectively to create a really perfect setting for the looks of thicker, fuller hair in as early as 60 days.

First, the skincare-inspired Scalp Serum helps foster a wholesome, balanced scalp and helps soothe irritation from styling via key components together with Adaptogens like Arctic Root, Siberian Ginseng, and Chaga Mushroom mixed with Hyaluronic Acid. Red Clover Flower Extract helps to scale back scalp discomfort, and peptides assist the looks of thicker, fuller hair. The Scalp Serum is handiest when utilized in tandem with Thick & Full Supplements, a vegan, each day complement made with tremendous beauty-boosting components like Biotin and Pea Sprout Extract that assist hair energy and promote general hair well being.

“Scalp well being is so necessary to the general well being of your hair,” says OUAI founder, Jen Atkin. “Think of your scalp because the soil in a backyard—it’s essential are likely to the soil for all the things to develop. The OUAI Scalp Serum helps foster a wholesome, balanced scalp. In addition, the Thick & Full Supplements are key to conserving hair follicles clear and wholesome, which can assist promote hair energy. By conserving the pores and skin in your scalp hydrated and soothed from the within out, you’re supporting an setting for wholesome hair development, stronger strands, and fewer shedding.”

“Every product we launch is born from our neighborhood’s suggestions,” notes OUAI CEO, Colin Walsh. “We continuously acquired requests for merchandise that tackle considerations like scalp dryness, uninteresting strands and breakage. We additionally listened to our vegan and vegetarian prospects who weren’t in a position to take our earlier dietary supplements. It’s thrilling to have the ability to provide two new merchandise which are absolutely vegan and work collectively as an efficient, highly effective duo for selling thicker, fuller, longer-looking hair.”

Following a 16-week skilled grading medical examine carried out on 32 topics, 100% of Scalp Serum customers confirmed enchancment within the look of fuller, thicker hair. And in OUAI’s 12-week client examine of 115 contributors, 90% of individuals reported an enchancment within the look of their hair and 86% reported noticeably much less shedding, when utilizing Scalp Serum and Thick & Full Supplements collectively.

“Seeing the outcomes from the clinicals and listening to from contributors was astonishing,” provides Atkin. “To know that each single particular person within the Scalp Serum medical examine confirmed an enchancment actually wowed us. Struggling with hair considerations will be an emotional expertise, hair is so typically tied to our identities. To be capable of provide merchandise that assist individuals really feel higher concerning the look of their hair is superb.”

For the Scalp Serum, OUAI will likely be utilizing a glass bottle that’s 100% recyclable, together with a refill pouch for the Thick & Full Supplements, persevering with to assist their sustainability efforts. The Scalp Serum ($52 / 2 fl oz) and Thick & Full Supplements ($42 / 30 capsules) will likely be obtainable beginning May 3, 2022 at choose retailers. For extra info, go to theouai.com.

https://www.businesswire.com/information/residence/20220503005063/en/OUAI-Launches-New-Science-backed-Haircare-Products

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