Based on revenues, January-March 2022 versus 2021, U.S. status magnificence trade gross sales income reached $5.3 billion, a 19% enhance versus Q1 2021, in response to The NPD Group.
Larissa Jensen, magnificence trade advisor, The NPD Group—and a member of Beauty Packaging’s Board of Advisors, stated, “Makeup and hair merchandise are the classes which have risen to the event within the first quarter, signaling that buyers are able to dress up once more.” In addition, Valentine’s Day supplied a further increase to perfume gross sales, which she says have loved sturdy progress all through the pandemic. “Fragrance has change into a mood-boosting luxurious that persons are shopping for not solely as a present for others, but in addition as a deal with for themselves,” stated Jensen.
In the quarter, Makeup rose 22% to $1.8 billion; Skincare reached $1.6 billion (up 11%); Fragrance achieved $1.1billion (up 18%) and Haircare rose to $744.7 million (a progress of 32%).
Fragrance Purchases Lead
Holidays are massive moments for the perfume market, stated Jensen. In reality, practically 20% of Mother’s Day present patrons in 2021 bought fragrances—double the speed of different magnificence classes. In Q1, perfume juice gross sales, together with perfumes and colognes, grew by 23%.
An Increase in Makeup Usage
Within the make-up class, lip make-up product income grew on the quickest charge, adopted by face and eye make-up. Lipstick gross sales have been up 44% in Q1 2022, versus final 12 months. Sales of blush and bronzer grew by 45% and 38%, respectively. Suggesting a rise in make-up utilization, make-up remover gross sales elevated by over 30% for the quarter.
The hair-care market continues to expertise income progress throughout the board. Sales of hair-styling merchandise grew 35% in Q1. Hair-color additionally continued to develop, with double-digit gross sales will increase, at the same time as salons have reopened. In reality, 21% of hair product customers have turned to do-it-yourself (DIY) haircare in lieu of salon visits, in response to The Future of Hair report from NPD.
Body-skincare product income continued to develop at a quicker charge than facial skincare, with gross sales up 26% and 11%, respectively. Sunscreen gross sales elevated by practically 60%.
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