Last month, Matthew Newman—also called @loveshair on TikTok to his 1.2 million followers—posted a hair blowdrying roadmap. “Do the backside sections smooth, give the center a twist and a bent, and on the high, all the pieces goes straight up,” he mentioned in the video. The genius of the video, and thus its mass attraction, was that it was fast and easy and made far more sense than so many for much longer tutorials. It went viral on the app and now has over 15 million views and counting. But, this was removed from being Matt’s first blowout tutorial. The New York hairdresser has been cementing himself as considered one of TikTok’s go-to hair tutorial content material creators over the previous two years, utilizing his personal lengthy, shiny locks in every tutorial.Before TikTok, Matt labored in the hair business in New York for over 10 years, with a profession that took him behind the scenes at editorial shoots and style exhibits round the world. He now makes use of that high-level business data to simplify haircare for his rising viewers, testing new merchandise and sharing hacks like utilizing floss for smooth hair. Throughout his array of suggestions and gear, Matt’s excited expressions (together with his signature mouth-agape face) and knack for sharing cute types that preserve your hair well being in thoughts have solely added to his recognition. Below, Matt talks to NYLON about his rise to TikTok virality and why we’re all so obsessive about the ’90s supermodel blowout proper now.ON FALLING IN LOVE WITH HAIR CARE“I grew my hair out after I was a youngster after which, in school, I began letting my hair develop lengthy and I didn’t know tips on how to do something to it. I had this boyfriend at the time who additionally had actually lengthy hair and he would all the time handle my hair. He was planning on going to magnificence faculty however by no means did and I used to be all the time jealous of it. I assumed I could not go to magnificence faculty trigger I used to be in school however as soon as I completed, I simply thought, ‘ what, let’s simply do it’ and I signed up for magnificence faculty.”ON BUILDING A TIKTOK FOLLOWING“I didn’t skyrocket in a single day on TikTok. In truth, I used to be not an enormous social media particular person earlier than the lockdowns. But throughout that point I posted a cute video of my neighbors making an attempt and failing to document themselves going the “Savage” dance and it bought just a few million views. I assumed that was the coolest factor ever. I had by no means actually had religion in Instagram however that video made me notice that I may truly develop an viewers on TikTok. My boyfriend advised me to publish hair movies and I used to be like, why did not I ever consider that?ON BLOWOUTS COMING BACK“Everyone proper now could be actually into that ’90 supermodel vibe and so the hair that goes with it’s again, too. But I used to work at a Dry Bar and folks have all the time wished to know the secret to the good blowout. It’s customizable to your haircut and appears completely different for everybody. A blowout makes all the pieces really feel good.”ON MAKING Y2K HAIR TRENDS WORK“Straight up, butterfly clips are simply again now. They’ve gone previous the level of being ironic and are full-blown, in the combine once more. I like that, however I positively was not anticipating that. My go-to tip for them is that it’s simpler to set a mode and clip them on high and use them for the aesthetic somewhat than to truly maintain the hair. So if you happen to wanna do little buns, put them on as a element, and if you happen to wanna use the ones with the little twisty backs, you’ll be able to even begin with a bobby pin or elastic first.”ON HOW HIS OWN HAIR MAINTENANCE “My personal hair takes a little bit of a beating whereas creating content material so I attempt to reduce it by all the time utilizing a warmth protector. I all the time have tons of product on my hair and use silk hair scrunchies as an alternative of normal hair ties. I strive to not use any of these little tiny elastic hairstyles which are well-liked proper now— I’m not getting in that mess as a result of they’re so onerous in your hair. Although, I do have an concept for LA Pride involving two little teeny bubble braids in the entrance with rainbow rubber bands happening. That’s going to be my one exception utilizing them this summer season.”ON HIS LEAST FAVORITE TIKTOK BEAUTY TREND“I attempt to keep away from phrases like ‘clear magnificence’ altogether, however I’ve hated seeing the ‘clear lady make-up’ pattern. It jogs my memory of a time in the homosexual world when folks would ask ‘are you clear or not?’ when speaking about HIV. I believe I grew up seeing the backlash to that and interested by the way it’s flawed to say something isn’t clear. I imagine in silicone in hair merchandise, I imagine in magnificence merchandise. They’re not soiled and never solely doing minimal make-up and slicking your hair again doesn’t make you soiled both.” Follow Matt on TikTok and Instagram.Style + Culture, delivered straight to your inbox.
https://www.nylon.com/magnificence/mattloveshair-tiktok-blowdry-roadmap-tutorial-hair-trends
