Julius Lim, CEO and co-founder of Malaysian skincare firm B&B Labs is all too aware of skincare because it’s been his household enterprise, helmed by his mum. As a teen, he largely spent his college holidays at their warehouse selecting, counting, and packing merchandise.
His mom would additionally convey him alongside on enterprise journeys each time she needed to prepare her purchasers, additional including to his skincare information financial institution.
Fast ahead to a number of years later, Julius hopped onboard the skincare ship professionally and joined his mom within the enterprise upon graduating from college in 1998.
Armed with 20+ years of expertise within the skincare business and now pursuing his graduate research in Cosmetic Science, Julius noticed a possibility to then begin a skincare model of his personal.
But he knew he wanted a method to face out within the saturated skincare market. So, he turned his gaze to Malaysia’s pure sources.
Did you realize: Malaysia is one in every of 17 most biodiverse nations on the earth, and residential to centuries-old rainforests which might be wealthy with Asian components recognized for one’s well being, magnificence, and wellness profit.
Thus, showcasing the very best of what Malaysia’s flora needed to supply turned one in every of B&B Labs’ pillars, alongside ideas which might be backed by science.
Image Credit: B&B Labs
Customising microbiome-friendly masks
These days, most sheet masks available in the market are of a one-size-fits-all strategy and are made with artificial fibres which generally is a main explanation for pores and skin irritation.
On the opposite hand, Julius believes that B&B Labs’ CustoMask is the primary customised microbiome-friendly, treatment-grade sheet masks vary on the earth.
The star ingredient current within the masks is E-COLOGY PLUS+, a proprietary botanical complicated that features durian flavonoids, mangosteen xanthones, hyaluronic acid, aloe vera, and authorized pure prebiotics, probiotics, and postbiotics.
CustoMasks’ packaging comes with 5 sheets of masks in whole, every addressing a special pores and skin concern on a special diffusion masks that are made with 100% pure pure fibres, therefore, making them biodegradable and compostable too.
The whole R&D cycle can take anyplace from 9-12 months. Interestingly, the crew checks the prototypes on themselves and their panel of pores and skin specialists. This is a rigorous course of the place the crew obtains suggestions and tweaks the formulation accordingly.
And in the event that they wish to make a declare on a product and its properties, they’d ship it out for unbiased testing.
For instance, Julius identified that the CustoMask with its star ingredient, E-COLOGY PLUS+ is scientifically confirmed to assist the pores and skin, and is microbiome-tested and verified by Qima Life Sciences, an in-vitro testing laboratory in Gençay, France.
As for why the testing needs to be executed so distant, Julius defined that the microbiome phenomenon is comparatively new within the world market, not to mention the Asian market, and so, only a few labs supply testing options and certifications.
Putting the micro organism in your face to work
Image Credit: B&B Labs
No doubt, the floor of your pores and skin has trillions of microorganisms. This vibrant neighborhood generally known as the microbiome is important for wholesome pores and skin.
However, dangerous micro organism can emerge and disrupt the microbiome steadiness.
Harsh cleansers and exfoliators, getting older, and alter within the atmosphere even have the potential to cut back the variety of useful micro organism on the pores and skin floor, leaving the pores and skin “stripped” and unprotected.
This then permits dangerous pathogens to multiply and produce about pores and skin problems comparable to zits, darkish spots, hypersensitivity, dullness, dehydration, and wrinkly pores and skin circumstances.
Prebiotics are “meals dietary supplements” for the nice micro organism to thrive on whereas probiotics are the dwelling good micro organism and miracle staff that work in your pores and skin.
On the opposite hand, postbiotics are the useful extracts that the nice micro organism churn out when they’re “well-fed”. Together, these all work hand-in-hand in B&B Labs’ merchandise to make sure your pores and skin barrier and the cells beneath stay uncompromised and wholesome.
Infusing Malaysia’s King and Queen of tropical fruits into skincare
As talked about earlier, two of the star components within the CustoMasks are the King and Queen of tropical fruits, generally generally known as durian and mangosteen.
This concept got here from Julius’ ardour for product analysis and growth, and his eager curiosity in components.
He believes that on the finish of the day, simply as wellness begins from the cells upwards, high quality skincare is shaped from the very fundamentals of its contents.
Therefore, the scientists that they work with are always learning totally different components to research the advantages each can present for the pores and skin.
“When we discover one that matches the aim, we’ll see how we are able to work that in,” defined Julius.
One of the claims of the CustoMasks is that they supply the advantages of an expert therapy facial at residence, utilizing a formulation of 30ml serum and lively components.
Image Credit: B&B Labs
However, Julius acknowledged that having a facial executed professionally nonetheless has its personal set of added advantages comparable to pampering the pores and skin to enhance blood circulation.
In order to maximise the CustoMask expertise anyway, B&B Lab launched the CustoMask Amplifier through the preliminary COVID-19 pandemic days to supercharge the at-home masking expertise. This wearable beauty-tech machine makes use of galvanic ion know-how to push lively components deeper into the pores and skin.
Finding its area of interest
Brand consciousness on this over-saturated market is a problem in at the moment’s world. Though B&B Labs began off as an expert model that distributes to salons and pores and skin clinics, they’ve pivoted to promoting on to shoppers.
But challenges nonetheless persist, such because the notion that locally-made merchandise usually are not “nearly as good”, and folks’s mistrust of native manufacturers.
Julius believes that Malaysia has wonderful manufacturers and merchandise, and that it’s only truthful that native manufacturers earn their place on the earth of skincare. Hence, he hopes that B&B Labs as material specialists would be capable to assist on this journey in direction of this coveted achievement.
“What we try to do at B&B Labs is to do our half—which is to easily produce a skincare regiment that’s geared up with important merchandise that keep pores and skin wellness,” shared Julius.
B&B Labs’ future plans embody making a model new assortment, the Treatment Essence Collection which includes durian, mangosteen, galactomyces, chicken’s nest squalane, and ceramides to deal with pores and skin sensitivity, dehydration, anti-aging, brightening, and enormous pores.
Other than their on-line retailer, B&B Labs additionally has its merchandise on Ascen Plus Pharmacies cabinets throughout the Klang Valley and at chosen skincare salons and clinics in Malaysia.
Additionally, they’re seeking to launch their very own bodily retailer, however within the meantime, hold a lookout for the model as they go the pop-up route first at native curated markets.
Internationally, the model has simply secured a distributor in Singapore, and Julius is already planning to launch the model within the UK and US too.
Learn extra about B&B Labs right here.Read extra skincare startup content material right here.
Featured Image Credit: B&B Labs