Makeup Artist Jamie Greenberg Introduces ‘Bloss’ – WWD

Jamie Greenberg has launched her second product, “Bloss,” out Wednesday.
The Los Angeles-based make-up artist — who works with the likes of Kaley Cuoco, Rashida Jones, Kristen Stewart and Chelsea Handler — launched the sweetness model in October 2020 with the “Blighlighter,” a blush and highlighter hybrid. The new product is for lips, a hydrating balm that provides a gloss end.
“I’ve been on this {industry} for some time now and have actually come to understand unfussy, multitasking make-up,” Greenberg advised WWD. “This method has been within the works for fairly a while.”
“Bloss,” priced at $26, is made with peppermint, shea butter and hyaluronic acid for moisture. It’s out there in clear, nude and pink.

“I wished to ensure it encapsulated the whole lot that I wished — pure pigment, hydration, wearability,” added Greenberg. “I’m obsessive about it. It’s good on your pores and skin, appears to be like nice, and it’s not excessive. I actually wished to create a product that may simply turn out to be a every day staple.”

Just like throughout her preliminary launch, Greenberg has had the help of her superstar purchasers as she unveils her newest launch.

“It’s tremendous shiny, hydrating and pure,” stated Jones. “And like Jamie, it’s simple and makes your life higher.”
For her half, Cuoco shared: “I really like the consistency and the contact of mint is a good choose me up. The packaging makes me smile. It’s not examined on animals, and it was created actually from the guts. If you’re a gloss fanatic, this shall be a handbag staple very quickly.”
Greenberg is anticipated to promote “a number of thousand items of ‘Bloss’ inside the first 90 days,” she stated. “Since launching ‘Blighlighter,’ site visitors to jamiemakeup.com is within the high two % of shops that launched the identical interval on Shopify. Nearly 1 / 4 of gross sales have originated from social media channels, with over 50 % of these sale coming from Instagram…Our roadmap has a number of extra merchandise coming into the market by Q1 of 2023.”

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