The two science-backed manufacturers are teaming as much as convey shoppers next-level outcomes from their haircare routines
NEW YORK, May 3, 2022 /PRNewswire/ — Living Proof, Inc, the high-performance, science-backed haircare firm, has teamed up with P2 Science, an equally high-performance inexperienced chemistry ingredient firm. Both rooted in academia and main with innovation-first approaches, the duo has introduced the institution of a long-term strategic partnership.
Partnering was pure for each firms as they each come from wealthy educational backgrounds. Living Proof’s origin story begins in 2005, when an unlikely mixture of biotech scientists from MIT (Massachusetts Institute of Technology) and famend hair stylists got here collectively to create ingenious applied sciences designed to unravel real-world hair issues. P2 Science began in 2009 on the Center for Green Chemistry and Green Engineering at Yale University, with the imaginative and prescient to make inexperienced chemistry synonymous with efficiency by designing, creating, and bringing sustainable chemistry to main worth creators and innovators of their markets.
Today, each manufacturers prioritize not simply main with science, however doing so with a forward-minded strategy. “When we met with Living Proof who was looking for this kind of subsequent stage efficiency and with a holistic strategy to ingredient incorporation, there was an apparent synergy there to make excessive purity, lovely supplies with modern and elegant chemistry,” says Dr. Patrick Foley, P2 Science’s Founder and Chief Innovation Officer.
Similarly, Living Proof’s mission is ‘Science in Action’—which means the model is dedicated to remaining on the forefront of scientific discovery and bettering current applied sciences for best-in-class merchandise with real-world outcomes you could see and really feel.
“Living Proof is proud to companion with P2 Science,” says Ron McLaughlin, Senior VP of R&D at Living Proof. “We shall be collaborating with P2 Science to additional leverage their applied sciences and outside-in strategy to beauty chemistry within the coming months. We count on that the partnership will allow us to proceed to guide the haircare trade with science-backed options that ship confirmed efficiency.”
“We’re thrilled to be partnering with Living Proof,” says Neil Burns, CEO of P2 Science. “Both firms worth honoring the great thing about pure chemistry. We’re wanting ahead to using Living Proof’s deep and distinctive data of the high-performance haircare house to additional develop our footprint.”
Living Proof plans to introduce new merchandise in early 2023 primarily based on formulation know-how engineered via the partnership with P2 Science.
About Living Proof
In 2005, an unlikely mixture of biotech scientists and famend hair stylists got here collectively to pioneer a first-of-its-kind haircare philosophy primarily based in science. Our mission was to create ingenious options designed to unravel real-world hair issues, not conceal them. 120 international patents, 450+ formulation, 44 merchandise, 100+ awards, and 16 years later, we proceed to place analysis on the forefront of our formulations. Today, Living Proof is Science in Action, using in-house scientific discovery and invention to develop the newest improvements in haircare that ship game-changing outcomes for all hair sorts and textures. For extra data, go to livingproof.com.
About P2 Science
P2 Science is a inexperienced chemistry firm, co-founded by Professor Paul Anastas, head of the Yale Center for Green Chemistry and Green Engineering and Dr. Patrick Foley. P2 has developed and patented applied sciences for changing renewable feedstocks into high-value specialty merchandise. Investors in P2 embrace BASF Venture Capital, Xeraya Capital, Elm Street Ventures, Connecticut Innovations, Ironwood Capital, HG Ventures, and Chanel. The firm began up its first manufacturing plant in September of 2018 which produces novel renewable aroma chemical compounds and beauty elements. For extra data, go to p2science.com.
SOURCE Living Proof
https://www.prnewswire.com/news-releases/living-proof-and-p2-science-announce-new-partnership-301539021.html
