Kardashian Hairstylist Andrew Fitzsimons Just Launched His Own Haircare Line & It’s All Under $15

Kardashian Hairstylist Andrew Fitzsimons Just Launched His Own Haircare Line & It’s All Under $15

If you buy an independently reviewed services or products by way of a hyperlink on our web site, STYLECASTER might obtain an affiliate fee. Khloe Kardashian’s blonde waves. Kim’s glossy, straight kinds. Jennifer Lopez’s unfastened updo and Meghan Fox’s wet-look waves and pretend child bangs. We all know and love these trending hairstyles. But what you may not know is identical hairstylist created all of those seems and helped make these celebs main hair icons: Andrew Fitzsimons. Now, after 21 years of doing hair (!!!) and attempting hundreds of merchandise on his purchasers, Fitzsimons has lastly launched his personal haircare line, Andrew Fitzsimons Hair, at Ulta Beauty.More from StyleCasterFitzsimons waited for the proper time to launch the road and labored on it for 4 years. He had some fairly nice purchasers to check it on! “I knew it wasn’t going to be placing my title on some merchandise for hair, and let’s make fairly imagery and no matter. That’s not who I’m as an individual,” he tells STYLECASTER. “I need to put within the effort and the time to have messaging in each single component of the model from the formulation, the packaging, the imagery idea, the whole lot needed to be my imaginative and prescient of the place I believe haircare needs to be going.”He isn’t proud of the present advertising messages well-liked haircare strains put out and the way in which they’ll make girls really feel. One simply has to think about the adverse taglines of “taming frizz” and “lowering quantity.” Instead, he wished the messaging and imagery to be a “contribution to girls,” saying it’s “not one thing that could be a advertising tactic to take advantage of insecurities or create insecurities with girls with the intention to be a enterprise mannequin.”Story continuesAndrew Fitzsimons.Body Volume Blowdry Hold Spray $14Buy NowThat consists of transferring the dialog in a extra constructive course, one filled with acceptance. “Basically, overlook the whole lot you consider hair care,” he continues. “This shouldn’t be. This is about id. This is about acceptance. This is about accepting your pure texture and loving it and having that the baseline of haircare.”Luckily, Fitzsimons sees this hair acceptance beginning to grow to be extra of the norm. “For the primary time ever, we’re seeing hair textures that was once thought-about unprofessional or unglamorous being seen like each different hair texture, which is equally as skilled, glamorous and exquisite,” he says.“I really like frizz,” he provides. “Let’s finish the conflict on frizz.”This message of true inclusivity additionally included casting trans and plus-size fashions resembling Charlie Reynolds (aka Peachy) and Kataluna Enriquez within the first marketing campaign. Somehow, Peachy is the primary plus-size mannequin to be featured alone in a haircare model. In 2022, that’s unacceptable.Andrew Fitzsimons Hair launched Monday with 23 merchandise throughout 5 collections: Body Volume, Fantasy Curls, Prism Shine, Virgin Repair and Styling. Each product is priced at $14, an “accessible” value level that was crucial to the hairstylist.“I wished to make my model a luxurious model, regardless that we’re priced inclusive,” he says. “It was the primary requirement for me.” This consists of the model’s proprietary “AF Bonding Technology.” It’s featured in all of its formulation, however it’s most closely concentrated within the Virgin Repair assortment.Andrew Fitzsimons.Virgin Repair Restructuring Conditioner $14Buy Now“I grew up in a single-parent family the place there was no extra cash, definitely not for my Irish mommy, who was at all times the final on the meals chain,” he continues. “So, I wished to have the ability to create one thing actually, actually, actually necessary and exquisite. And for the ladies again dwelling that I grew up with to have the ability to afford it too. And know that I’m utilizing it on a celeb for the Met Gala, or a Vogue cowl and my mother is utilizing it again dwelling in Ireland.”Fitzsimons selected Ulta Beauty as the house for this line, partially, he says, as a result of it’s a “secure house for magnificence lovers and queer folks.” A latest journey to the Herald Square location in New York City reminded him of that. “It couldn’t be a extra excellent dwelling as a result of they imagine in the very same issues that I imagine in,” he says. “And that’s why they’ve been so extremely supportive they usually imagine in my message, they imagine in the place I believe haircare ought to and will go.”Andrew Fitzsimons.Fantasy Curls Nourishing Mask $14Buy NowYour complete line is accessible now.STYLECASTER | Ashley Benson InterviewBest of StyleCasterClick right here to learn the complete article.

https://www.yahoo.com/life-style/kardashian-hairstylist-andrew-fitzsimons-just-120002619.html

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