Jonathan Van Ness rose to fame because the hair and wonder afficianado fifth of the Queer Eye reboot solid. And now, after serving because the face of skincare model Biossance, he’s lastly on the helm of his personal hair care model – JVN Hair.
But don’t get it twisted, this isn’t simply one other celeb endorsement; Van Ness has injected a lifetime of lived expertise as a hairstylist into the self-titled model.
“Before I ever turned a celeb, I used to be a hairstylist and I nonetheless am. I’m somebody who’s extremely keen about hair care,” he explains to BEAUTYcrew.
“I’m not the face of this model, I’m the founding father of this model. I’ve put all of my lived experiences into this model,” Van Ness explains.
Their dedication to the method is obvious within the consideration to formulation; your complete vary is infused with an progressive ingredient referred to as hemi-squalane that penetrates deep into the hair shaft to moisturise the hair from inside.
“We additionally make use of superb vegan ceramides, aloe leaf juice…so many various elements throughout all of our ranges,” says Van Ness, sharing that hemi-squalane is “simply the tip of the iceberg.”
Why hemi-squalane? Well, the conception of JVN Hair was a results of Van Ness’ partnership with Biossance (JVN Hair’s sister model).
“Because of my relationship with Biossance I’ve been in a position to develop such a particular relationship with our product formulators and study a lot about ingredient efficacy,” Van Ness explains.
“I’ve all the time been somebody who liked formulation however studying a lot extra about elements has led me to create this line.”
But it hasn’t been an easy course of to get thus far…
The journey to JVN Hair has taken a lifetime
“There’s a lot that goes into hairstyling and that’s what I spent my total grownup life doing,” Van Ness explains.
“I graduated hair college in December of 2006 and I nonetheless do hair now,” he went on to say. “Hair care has all the time been one thing that’s moved me and intrigued me, and it’s been the strategy that I’ve related with individuals via.”
But because of his position on Queer Eye he’s additionally had the chance to see issues from each side.
“I believe as a result of I’ve been behind the chair as a hair stylist and likewise within the chair as a consumer getting my hair completed so usually, being within the public eye, I’ve a extremely distinctive expertise that I’ve put collectively right into a haircare vary that’s extra accessible.”
And that’s the crux of your complete model – offering ease by way of accessibility and embracing your personal magnificence via merchandise that commemorate your hair’s most pure kind.
Because so far as JVN hair is worried, you must simply ‘Come As You Are’
“We wish to have a good time and serve everybody’s magnificence, simply as they’re,” says Van Ness.
For the 35-year-old JVN Hair gives a novel alternative to disrupt messaging round conventional magnificence requirements.
“The magnificence trade has stated that in case you do that one factor, in case you ascribe to those sure belongings you’ll be extra enticing, you’ll be extra precious,” explains Van Ness. “I need everybody to know that they’re so precious and so enticing and so stunning simply the best way that they’re.”
“Whether that’s embracing your pure texture or completely altering your pure texture, I need you to know the way to try this and be capable to maintain your self and your hair within the course of, in addition to the atmosphere,” he went on to say.
“[JVN Hair is] all about inclusion, celebration and sustainability.”
JVN’s favorite hair traits ATM? Embrace what your mama gave you
“My favourite hair pattern for the time being is texture,” says Van Ness. “Big hair; ‘90s hair is again.”
Whether that’s “kinks, coils, waves, or in case your hair is of course straight,” JVN needs you to work with what you bought.
“Embracing pure texture is my favourite. You know, no matter you wish to do along with your hair, do along with your hair…dwell your greatest life.”
His solely caveat to this rule? Making certain to nourish hair, particularly “in case you bleach it to hell and it’s all broken. You must get some love in your life.”
In layman’s phrases? Reach for some hydrating hair care merchandise.
As for issues to attempt in winter? “Take that danger”
“I all the time suppose within the winter months it’s fabulous to go for that change that you just’ve been desirous to go for,” explains Van Ness. “Whether that’s a shag or a wolf minimize or fringe of some variety.”
“I believe in the summertime it’s a bit riskier to attempt a fringe or attempt large haircuts as a result of it’s scorching and sweaty and will get extra humid outdoors so it’s just a little more durable to type.”
Winter, alternatively, gives the proper alternative to “take that danger” and change up your minimize or colour.
“Embrace that fringe, embrace that shag, or that lob or quick bob and experiment,” Van Ness advises. “It’ll be a neater time with it not so scorching outdoors.”
Want to pattern JVN Hair for your self? The total vary is on the market solely at Sephora Australia.
After a number of extra concepts on your subsequent salon appointment? These are the expert-approved 2022 hair traits to know.
Main picture credit score: @jvnhair