Honasa Consumer acquires majority stake in skincare brand Dr. Sheth’s

Through this acquisition, HCPL has management of the majority stake in Dr. Sheth’s at a valuation of INR 28 Cr.Honasa Consumer (HCPL), the father or mother firm of Mamaearth, and The Derma Co., and the fastest-growing House of Brands for private care, has acquired Dr. Sheth’s, a dermatologist-formulated premium skincare brand designed solely for Indian pores and skin by three generations of pores and skin medical doctors. Through this acquisition, HCPL has management of the majority stake in Dr. Sheth’s at a valuation of INR 28 Cr. The major spherical of funds shall be directed to speed up future development of the brand. The merchandise of Dr Sheth’s have been developed with experience accrued by 3 generations of completed cosmetologists and dermatologists. Dr. Sharat Desai, most likely India’s first dermatologist, labored to place India on the map for the sphere of dermatology. Following in the daddy’s footsteps, his daughter, Dr. Rekha Sheth, turned India’s first beauty dermatologist and one of many most well-liked dermatologists by Bollywood celebrities. Dr. Aneesh Sheth, PhD Pharmacology and an Ivy league skilled beauty scientist, based Dr. Sheth’s with the ambition of formulating skincare merchandise utilizing the information aggregated over three generations and bringing one of the best of nature and science collectively. The merchandise are formulated understanding that Indian pores and skin is exclusive and requires specialised care. The manufacturers’ product portfolio has options for pores and skin considerations like pigmentation, pimples, dryness, wrinkles, and lots of others. Some of the favored merchandise by the brand are -Amla VC20 Vitamin C Serum, Haldi and Hyaluronic Acid Sleeping Mask, Cica and Ceramide Overnight Repair Serum, amongst others. With over 30+ SKUs, the brand has catered to over 200,000 customers.

https://www.afaqs.com/information/mktg/honasa-consumer-acquires-majority-stake-in-skincare-brand-dr-sheths

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