‘Euphoria’ makeup artist Donni Davy

“We’re in a makeup [and] a self-expression renaissance proper now,” “Euphoria” makeup artist Donni Davy mentioned on the newest episode of the Glossy Beauty podcast.

After three years in improvement, Half Magic, the sweetness model by Davy and A24, debuted this week to excessive fanfare. Davy sees the model to be an expression of “dopamine makeup,” the place it encourages its customers to experiment with their self-expression and identification by makeup. 

Half Magic is promoting DTC to shoppers and can keep that manner in an effort to keep Davy’s direct and shut relationships with prospects. Despite the daring colours and glitter rhinestone masterpieces seen in “Euphoria,” Davy desires to showcase all varieties of appears to be like with Half Magic. With all kinds of beginner-friendly lip kits, rhinestone packs, eye paint and applicator instruments, Half Magic reassures prospects that the “magic” of a makeup look is inside oneself. 

Below are extra highlights from the dialog, which have been flippantly edited for readability.

More than product

“We’re in a makeup [and] a self-expression renaissance proper now. The most trendy approach to put on makeup proper now and essentially the most thrilling manner to try this is a minimal, no-makeup makeup look, however then add a vibrant inexperienced wing or a crimson graphic [line] beneath your eyebrow or a bit of gem. The mixing of these two [makeup styles] and embracing the truth that daring makeup doesn’t all the time must be like some tremendous colourful, flamboyant sparkly factor from throughout the room — I like that there’s a approach to be actually minimal and funky about it. ”

Makeup as a car for storytelling

“I can say that [TV makeup is] extraordinarily collaborative and the core of the appears to be like is all concerning the characters and what they’re going by in [specific] moments. [The makeup] actually [is] reflecting their temper. [How I understand the characters is by] studying the scripts, but additionally studying in between the traces and utilizing my creativeness. Because after we drop into [a scene], I wish to try to think about, ‘OK, effectively what have been they doing?’ ‘When was the final time we noticed them?’ ‘What temper would they be in?’ And I’m in search of not only a normal temper but additionally nuances.”

Authentic collaboration

“This character on ‘Euphoria’ Bobby, who’s Lexi’s companion in crime for her play, her title is Veronica Taylor, and she or he is in our marketing campaign video. She makes an look, as does this superb Korean musician Sasami. We’re undoubtedly working with influencers, [and] it’s been nice. I’ve gotten to attach with folks in the course of the previous three years on Instagram, artist-to-artist, having fun with one another’s work. The influencer relationships we’ve got are actually genuine and natural.”


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