
CR7, a brand launched in 2017, is now current in additional than 40 international locations and caters to folks within the age group of 14-40.Ecommerce brand Myntra has introduced its partnership and launch of footballer Cristiano Ronaldo’s fragrance brand, CR7 in India. Myntra will completely supply a variety of over 16 SKUs (inventory conserving items) from the brand, together with perfumes, physique mists, deodorants and present units.With magnificence and fragrances being a well-liked class on Myntra, the brand goals to entry and attain out to soccer followers throughout the nation. Myntra launched a video, that includes Ronaldo, to announce the partnership.CR7, a brand launched in 2017, is now current in additional than 40 international locations and caters to folks within the age group of 14-40.Sharon Pais, chief business officer, Myntra stated, “We are extraordinarily joyful to allow consumers in India to entry the CR7 vary of fragrances for the primary time via Myntra. Cristiano enjoys an enormous fan following within the nation, and the launch of CR7 is about to create a furore amongst his followers, and sweetness and fragrance fans. Onboarding a brand promoted by the legend himself with Myntra’s attain and broad base of fashion-forward prospects makes a robust equation slated for achievement.”Mayank Bahety, director, Beauty Concepts Pvt Ltd, stated, “It offers us immense pleasure in getting a brand like CR7 by iconic soccer star Cristiano Ronaldo to India. The brand has one thing in retailer for all its followers, and sports activities fans, as there are fragrances for each temper and event. With CR7, Ronaldo brings his private experiences to the desk with power-packed scents. The vary is offered on-line for the primary time in India on Myntra for all followers to seize fabulous scents. Together with our accomplice Myntra, we’ll purpose to increase the brand’s on-line presence and attain whereas tapping into the large current shopper base of Myntra.”With this affiliation, the corporate goals to amplify brand consciousness throughout city and rural markets…
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