WWD Beauty Inc’s Top 100 Beauty Manufacturers in 2021 – WWD

1. L’ORÉAL
CLICHY, FRANCE
2021 BEAUTY SALES:
$38.19 BILLION
€32.28 BILLION
+15.3% VS. 2020
+8.1% VS. 2019
MAIN BRANDS: CONSUMER PRODUCTS: L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Stylenanda, Essie, Mixa, Dark & Lovely. L’ORÉAL LUXE: Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Helena Rubinstein, Biotherm, Shu Uemura, It Cosmetics, Ralph Lauren, Urban Decay, Mugler, Valentino, Viktor & Rolf, Azzaro, Prada, Diesel, Atelier Cologne. PROFESSIONAL PRODUCTS: L’Oréal Professionnel, Redken, Kérastase, Matrix, Pureology, Pulp Riot. ACTIVE COSMETICS: La Roche-Posay, Vichy, SkinCeuticals, CeraVe.
Key Financials:

Like-for-like gross sales: +16.1% vs. 2020
Operating revenue: €6.16 billion, +18.3%
Net revenue: €4.6 billion, +29%
Sales by Division:

Professional Products: €3.78 billion, +22.2% (+24.8% like-for-like)
Consumer Products: €12.23 billion, +4.5% (+5.6% like-for-like)
L’Oréal Luxe: €12.35 billion, +21.3% (+20.9% like-for-like)
Active Cosmetics: €3.92 billion, +30.3% (+31.8% like-for-like)
Sales by geographic zone:
Europe: €10.18 billion, +10.7% (+10.1% like-for-like)
North America: €8.16 billion, +18.1% (+22.2% like-for-like)
North Asia: €9.86 billion, +18.6% (+17.6% like-for-like)
SAPMENA [South Asia Pacific, Middle East, North Africa]: €2.19 billion, +9.4% (+13.8% like-for-like)
SSA [Sub-Saharan Africa]: €119.5 million, +23.2% (+17.2% like-for-like)
Latin America: €1.77 billion, +20.6% (+20.6% like-for-like).
Biggest markets: The U.S., China and France.
 
In what chief government officer Nicolas Hieronimus — in his first 12 months as chief of the world’s largest magnificence firm — described as a “grand slam,” L’Oréal claims to have grown twice as quick as the general magnificence market, with positive factors in all zones, divisions and product classes. The power of the U.S. market and North Asia, particularly China, coupled with the expansion of luxurious, had been main gross sales drivers. In Europe, L’Oréal gained important market share and noticed its gross sales return to pre-pandemic ranges.
For the L’Oréal Luxe division — which turned the corporate’s largest in 2021 — perfume was notably robust, and the corporate gained market share in North Asia and carried out properly in Europe. In North America, following the restructuring of distribution, gross sales started to speed up as soon as extra, L’Oréal stated. It gained market share in all of its classes, and consolidated its management in perfume, pushed by established strains like Libre by Yves Saint Laurent and launches together with Alien Goddess by Mugler and Luna Rossa Ocean from Prada. Skin care was pushed by ultra-premium strains Lancôme Absolue and Helena Rubinstein, and antiaging improvements together with Kiehl’s Retinol Skin-Renewing Daily Micro-Dose Serum. In make-up, which remained much less dynamic, Lancôme and Shu Uemura carried out properly.
Consumer Products carried out strongly in make-up, L’Oréal stated. Momentum was robust in the U.S. and markets together with India, Brazil, Mexico and Indonesia. Growth in all zones, and particularly in rising markets, was pushed by e-commerce improvement. Sky High mascara was reportedly Maybelline’s most profitable launch, and premium improvements in hair care additionally did properly. L’Oréal Paris surpassed 6 billion euros in annual gross sales and strengthened its place because the world’s number-one magnificence model.

Active Cosmetics continued to outperform, and has doubled its dimension over the previous 4 years, L’Oréal stated. With progress in all zones, the division carried out particularly properly in North America and North Asia.
Professional Products ramped up its omnichannel exercise. Its strongest positive factors got here from the U.S. and mainland China. Kérastase was boosted by new line Curl Manifesto, and L’Oréal Professionnel and Redken additionally did properly. Matrix rebranded, aiming to broaden its attraction with a extra various shopper base. Omar Hajeri was named president of the division in March 2021.
In mainland China, the corporate recorded general like-for-like progress of greater than 50% in the fourth quarter on a two-year stack, breaking data throughout the Singles’ Day pageant on Tmall, it stated. While L’Oréal stays optimistic in regards to the long-term potential of the Chinese market, it admitted that progress had slowed in the second half of final 12 months.
In June, the corporate stated it could merge its reporting entities to create a brand new Europe zone, grouping collectively its Eastern and Western European operations that had been beforehand run individually. The new zone is headed by Vianney Derville, previously head of the Western Europe exercise, and follows the retirement of Eastern Europe head Alexandre Popoff. The firm stated the transfer was the ultimate step in its restructuring of its regional construction initiated in late 2020 to supply higher coherence to every zone in phrases of shopper conduct and market maturity.
E-commerce represented 28.9% of gross sales for the 12 months, and grew 25.7% on a like-for-like foundation.
Key government information included the appointment of David Greenberg as CEO of L’Oréal USA, following the abrupt departure of Stéphane Rinderknech in March of this 12 months. Asmita Dubey was named chief digital officer in April final 12 months. She was beforehand L’Oréal’s chief media officer and chief digital officer for the Consumer Products division. Her promotion adopted the departure of Lubomira Rochet.
Tech-wise, the corporate partnered with Israel-based Breezometer on a multiyear partnership to develop a beauty-driven exposome platform, and with Clue, an app that tracks menstrual cycles, to higher perceive the hyperlinks between pores and skin well being and hormonal modifications. Armani Beauty launched Face Maestro, an AI-powered digital service designed to offer customized product suggestions like a make-up artist would. Digitalizing the point-of-sale can be an space of focus, and in January, L’Oréal signed a partnership with well being tech participant Verily to assist higher perceive and characterize pores and skin and hair getting older mechanisms.

In December, L’Oréal acquired Youth to the People, a California-based skincare model with merchandise constructed round superfood components, for an undisclosed sum. The model was anticipated to do $50 million in gross sales in 2021. L’Oréal additionally took a minority stake in Swiss firm Gjosa, which provides water-savings options and has been partnering with L’Oréal since 2015, notably on the L’Oréal Water Saver bathe head to be used in salons and houses.
On the sustainability entrance, L’Oréal introduced that by ramping up inexperienced chemistry, 95% of the components it makes use of will come from renewable plant sources, minerals or round processes, and all formulation will probably be conceived to respect aquatic environments by 2030.
L’Oréal USA introduced that each one of its manufacturing, distribution, administrative and analysis and innovation amenities are actually carbon impartial for scope one and scope two emissions. The achievement is a serious step on the highway to all of its web site worldwide reaching carbon neutrality by 2025, a key aim introduced in its 2020 plans.
The firm was a founding member of a brand new coalition of magnificence conglomerates aiming to rank the sustainability of their magnificence merchandise. Henkel, Natura & Co., L’Oréal USA, LVMH Moët Hennessy Louis Vuitton and Unilever all joined forces to create a scorecard for magnificence producers used to rank the environmental impacts of their merchandise.
Nestlé, L’Oréal’s second-largest shareholder after the Bettencourt Meyers household, introduced it was decreasing its stake to twenty.1%, from 23.2% beforehand. L’Oréal is shopping for again the shares, which signify 4% of its capital, earlier than canceling them by Aug. 29, 2022. The information was met positively on monetary markets, and is predicted to assist optimize L’Oréal’s stability sheet.
 
 
2. UNILEVER
LONDON
2021 BEAUTY SALES:
$23.82 BILLION (EST.)
€20.14 BILLION (EST.)
+ 3.7% VS. 2020 (EST.)
+0.2% VS. 2019 (EST.)
MAIN BRANDS: AHC, Axe/ Lynx, Clear, Dollar Shave Club, Dove, Dove Men+Care, Lifebuoy, Love Beauty and Planet, Lux, Nexxus, Pond’s, Rexona/Sure/Degree, Schmidt’s Naturals, Shea Moisture, Simple, Skinsei, St. Ives, Suave, Sunsilk/Seda/Sedal, Tigi, TRESemmé, Vaseline, The Right to Shower. Unilever Prestige: Dermalogica, Garancia, Hourglass, Kate Somerville, Living Proof, Murad, Paula’s Choice, Ren Clean Skincare, Tatcha.

KEY FINANCIALS:
Beauty & Personal Care division revenues: €21.9billion, +3.7% vs. 2020, +0.1% vs. 2019
(underlying gross sales progress vs. 2020: 3.8%, underlying quantity progress: 0.8%)
Division working revenue: €4.47 billion, +3.7% vs. 2020
Total firm revenues: €52.44 billion, +3.4% vs. 2020
Operating revenue: €8.7 billion, +4.8% vs. 2020
Net revenue: €6.6 billion, +9% vs. 2020
The latest previous has been tumultuous for Unilever.
The consumer-goods large began 2022 with a failed bid to take over GlaxoSmithKline’s shopper well being care arm, triggering a share-price collapse, and subsequently stated it could shake up its company construction, dividing the enterprise into 5 category-focused divisions, which amongst different modifications will see its Beauty & Personal Care exercise cut up into two entities, Beauty & Wellbeing, and Personal Care, respectively. The new group is meant to assist Unilever transfer away from a “matrix construction” and turn out to be easier and extra class targeted. Each enterprise group will probably be answerable for its technique, progress and revenue supply globally, in line with the corporate.
Sunny Jain, who took on the highest magnificence job at Unilever in 2019 and helped it to navigate the pandemic, is leaving to arrange an funding fund. His place is being eradicated, and was introduced alongside the broad swathe of organizational shifts this January. Senior administration roles will probably be decreased by 15% and extra junior administration roles by round 5%, ensuing in a headcount discount of round 1,500 globally.
With the shake-up — which Unilever says was a 12 months in the making — Fernando Fernandez, government vp of Unilever Latin America, will turn out to be president of Beauty & Wellbeing, together with Unilever Prestige. Fabian Garcia, president of the agency’s North American arm, turns into president of Personal Care, answerable for pores and skin cleaning, deodorants and oral care. The modifications had been efficient from April 1.
The Elida group of private care manufacturers, together with Q-Tips, Caress, Tigi, Timotei, Impulse and Monsavon, will report into the brand new Personal Care arm. Unilever had initially deliberate to promote the cluster of manufacturers, which had mixed revenues of round €600 million in 2020, however has now stated it may possibly create extra worth if it manages Elida as an impartial unit inside the general enterprise.

Operations-wise in 2021, status magnificence noticed double-digit progress. Deodorants grew properly, and skincare noticed excessive -single-digit positive factors whereas hair care was up in the mid-single digits.
Dove turned Unilever’s first model to succeed in €5 billion in gross sales. The model continued to advocate in the U.S. in opposition to race-based hair discrimination with the  CROWN coalition and created a brand new marketing campaign to boost consciousness.
Within status magnificence, all manufacturers benefited from e-commerce progress and a restoration in brick-and-mortar. The status manufacturers did greater than half of their gross sales on-line final 12 months, in line with Unilever — properly above the market common. Unilever is now concentrating on €3 billion in revenues for its status enterprise in the subsequent few years, it stated, with out giving a particular time-frame. Last 12 months, it expanded the division with the acquisition of skincare model Paula’s Choice, based in 1995 by Paula Begoun. The model had estimated gross sales of $220 million in 2020.
The Degree deodorant model (also called Rexona and Sure) ramped up inclusivity initiatives, launching the #TrainersForRent marketing campaign calling for higher illustration of individuals with disabilities in the health {industry}. It additionally debuted Degree Inclusive, a product idea supposed to be simpler to make use of for individuals with higher limb disabilities and visible impairment.
The firm unveiled the Unilever Compass, a technique targeted on sustainable progress with 5 pillars — creating Unilever’s portfolio in high-growth areas; successful with manufacturers as a pressure for good powered by objective and innovation; accelerating in the U.S., India, China and different key progress markets; main in the channels of the longer term, and making a purpose-led, future-fit group and progress tradition.
For the wonder enterprise particularly, March 2021 noticed the introduction of the Positive Beauty for People and Planet technique, aiming to be the “most constructive magnificence enterprise in the world” and use its scale to do extra good.
Key initiatives included TRESemmé and Lakme becoming a member of Unilever’s roster of PETA-approved manufacturers, which now quantity 27. Dove launched its first refillable deodorant, whereas REN, in partnership with provider Tubex, created the primary 100% recycled aluminum pattern tube. The firm additionally teamed with different {industry} leaders Henkel, L’Oréal, LVMH and Natura & Co. to codevelop a brand-agnostic industry-wide environmental influence evaluation and scoring system for magnificence merchandise.

 
3. THE ESTÉE LAUDER COS.
NEW YORK 
2021 BEAUTY SALES:
$17.7 BILLION (EST).
+24.6% VS. 2020 (EST.)
+11.3% VS. 2019 (EST.)
MAIN BRANDS: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, MAC, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, Tom Ford Beauty, Smashbox, Ermenegildo Zegna, Aerin, Le Labo, Editions de Parfums Frédéric Malle, Glamglow, Kilian Paris, Too Faced, Dr Jart+. Deciem: The Ordinary, Niod.
Key Financials:
Skin Care: $10.2 billion, +25% vs. 2020 / 58% of complete ELC gross sales
Makeup: $4.5 billion, +15.9% vs. 2020 / 26% of complete ELC gross sales
Fragrance: $2.3 billion, +49.6% vs. 2020 / 13% of complete ELC gross sales
Hair: $609 million, +20.1% vs. 2020 / 3% of complete ELC gross sales
The Americas: $4.4 billion, +31.3% vs. 2020 / 25% of complete ELC gross sales
EMEA: $7.6 billion, +24.9% vs. 2020 / 43% of complete ELC gross sales
Asia Pacific: $5.8 billion, +21% vs. 2020 / 33% of complete ELC gross sales
 
The Estée Lauder Cos. had a serious comeback 12 months in 2021, which culminated with the corporate’s largest gross sales quarter — $5.5 billion over the vacation interval. In complete for the calendar 12 months, Lauder had practically $18 billion in gross sales.
The firm grew gross sales broadly throughout classes and geographies, leveraging its signature a number of engines of progress technique. Skin care and perfume gross sales soared, as did these in the Asia Pacific area, which had been up greater than 75%.
Part of the success is as a result of firm’s post-COVID-19 restoration plan, a technique put in place in 2020 that redirected firm assets to rising areas of the enterprise — particularly skincare, perfume and the Asia Pacific area.
The outcomes communicate for themselves. Skin care gross sales had been up practically 25%, to greater than $10 billion, on prime of 11% progress in 2020. The class was led by Estée Lauder, Clinique and La Mer, which noticed main will increase throughout the 12 months as a consequence of their respective hero franchises. Clinique turned one of many first magnificence companies to launch an NFT, or non-fungible token, that the model used as a loyalty play. Dr.Jart+, which Lauder acquired absolutely in 2019, additionally contributed to gross sales positive factors.

Lauder’s perfume phase additionally grew quickly, to $2.3 billion in gross sales, because of a renewed curiosity in perfume and its connection to self care from customers. Several of the corporate’s luxurious and artisanal manufacturers, together with Tom Ford Beauty, Jo Malone London, Frédéric Malle, Le Labo and Kilian Paris, contributed to progress.
Makeup improved over 2020 ranges, with practically 15 p.c progress from the prior 12 months to $4.5 billion, though it’s the one class that didn’t rise above pre-COVID-19 ranges for Lauder throughout 2021.
Geographically, the agency noticed positive factors throughout areas — even in the U.S., which had struggled properly earlier than COVID-19. By the tip of calendar 2021, U.S. gross sales had rebounded, and gross sales in the Americas for the 12 months totaled $4.4 billion.
Lauder continued gross sales positive factors in the Asia Pacific area, the place it generated $5.8 billion in revenues, in addition to in Europe, the Middle East and Africa, which posted $7.6 billion in gross sales. China remained a very essential market; Joy Fan was promoted to president and CEO for China, efficient 2022. The firm’s prime three markets for the 12 months had been China, the U.S. and the U.Okay.
Wins in 2021 didn’t come with out challenges, nonetheless. Lauder shuttered operations at Prescriptives, Rodin Olio Lusso and Becca throughout the 12 months. The firm additionally determined to wind down the Aramis and Designer Fragrances division, letting licensing agreements expire. The phase is predicted to totally shutter by 2023, and a number of other manufacturers, together with Michael Kors and DKNY, have already signed new licenses.
In government information, John Demsey, who had a profession spanning greater than 30 years with Lauder, was requested to go away the corporate this February after posting a meme on Instagram that contained a racial slur and a joke about COVID-19. Before his departure, Demsey’s purview on the firm had been targeted on make-up since 2020.
Chris Good, Cedric Prouvé, Alexandra Trower and Greg Polcer retired. Matthew Growdon was promoted to basic supervisor for Asia Pacific; Mark Loomis was appointed to president, North America, and Peter Jueptner was named president, International, amongst different government strikes.
Lauder additionally inked a number of offers, together with its largest — a majority place in Deciem that valued the corporate at $2.2 billion. Deciem, the dad or mum firm of The Ordinary and different skincare, hair care and private care strains, is rising rapidly. Under the phrases of the settlement, Lauder will purchase the remainder of the corporate in about two years. Lauder additionally made a minority funding in grooming model Faculty.

 
4. PROCTER & GAMBLE
CINCINNATI
2021 BEAUTY SALES:
$14.6 BILLION (EST).
+7.5% VS. 2020 (EST.)
+9.8% VS. 2019 (EST.)
MAIN BRANDS: Aussie, Hair Food, Head & Shoulders, Herbal Essences, Pantene, Rejoice, VS (hair care). First Aid Beauty, SK-II, Snowberry (skincare). Olay (pores and skin and physique care). Native, Old Spice, Walker & Co. (hair and physique care, deodorant). Gillette (physique care, deodorant). The Art of Shaving, Ivory, Safeguard (physique care). Secret (deodorant).
KEY FINANCIALS:
Organic Growth 2021: +5%
Procter & Gamble’s magnificence division continued to develop throughout 2021, in line with the broader P&G enterprise, which has expanded considerably throughout the COVID-19 pandemic. For magnificence, gross sales got here from a mixture of classes and geographies. P&G continued to lean into its technique of premium innovation, and ramped up e-commerce transactions. In complete, the corporate had $14.6 billion in magnificence gross sales throughout the 12 months, an 8% improve from 2020.
P&G continued to construct its status magnificence division throughout the 12 months, buying Jen Atkin’s model Ouai, which was P&G’s first foray into status hair care and way of life, and farm-to-face skincare model Farmacy. In early 2022, P&G additionally purchased Tula, a probiotic-focused skincare enterprise, from L Catterton.
P&G Beauty CEO Alex Keith has stated P&G’s extra fashionable acquisition technique — “letting the founder and/or CEO actually proceed to run the enterprise in the way in which that made it profitable and engaging to us in the primary place” — is working.
Recently acquired manufacturers noticed disproportionate progress throughout the 12 months. Native, acquired in 2017, in addition to First Aid Beauty, Walker & Co. and Snowberry, all acquired in 2018, collectively grew about 30% throughout the 12 months. Native expanded with extra retail shops throughout 2021, and First Aid Beauty entered Asia.
In skincare, SK-II returned to pre-pandemic gross sales ranges (in 2019, the model’s gross sales approached $3 billion) as a consequence of duty-free gross sales in China’s Hainan. Olay launched a number of ingredient-focused strains, together with Regenerist Vitamin C Collection and Regenerist Collagen Peptide Collection. Olay Vitamin C Facial Moisturizer was a bestseller. Three-fourths of the manufacturers in P&G’s hair portfolio noticed progress versus the prior 12 months, together with Pantene, Head & Shoulders, Aussie, Rejoice and Vidal Sassoon. China was an enormous a part of that progress, the place hair care gross sales expanded extra in 2021 than in practically a decade. In North America, P&G targeted on textured hair and noticed double-digital progress from Bevel, My Black Is Beautiful, Pantene Gold Series and Head & Shoulders Royal Oils.

In private care, two P&G manufacturers reached $1 billion standing: Safeguard and Old Spice. Both grew gross sales from premium innovation in addition to cleansers. P&G’s private care division has grown by greater than 20% for the reason that starting of the pandemic.
The firm debuted a systems-thinking framework for its Responsible Beauty platform, which considers high quality and efficiency, security, sustainability, transparency and fairness and inclusion because it appears to be like to progress the wonder {industry}. The aim for this system is to brazenly share applied sciences, packages and processes that might assist the wonder {industry} have a extra constructive influence on the world. In line with that Responsible Beauty aim, P&G Beauty launched reusable, refillable hair care techniques at scale in Europe throughout the 12 months. Four manufacturers — Pantene, Head & Shoulders, Herbal Essences and Aussie — have refillable choices. In private care, Old Spice and Secret additionally now provide refillable packaging.
 
5. SHISEIDO
TOKYO
2021 BEAUTY SALES:
$9.20 BILLION (EST.)
¥1.01 TRILLION (EST.)
+15.2% VS. 2020 (EST.)
-7.9% VS. 2019 (EST.)
MAIN BRANDS: Shiseido, Clé de Peau Beauté, Nars, Benefique, Ipsa, Shiseido Professional, Elixir, Maquillage, Anessa, Aupres, Urara, Pure & Mild, Senka, Ettusais, Drunk Elephant. Fragrance: Issey Miyake, Narciso Rodriguez, Elie Saab, Zadig & Voltaire, Serge Lutens, Tory Burch.
KEY FINANCIALS:
Total gross sales: ¥1.04 trillion, +12.4% vs. 2020 (+7.8% at fixed foreign money, +11.9% like-for-like)
Operating revenue: ¥41.59 billion, +177.9%
Net revenue: ¥42.44 billion, in contrast with a internet lack of ¥11.66 billion
Sales by area:
Japan: ¥276.17 billion, -8.9% vs. 2020 (-1.4% like-for-like)
China: ¥274.72 billion, +16.5% (+19.1%)
Rest of Asia Pacific: ¥65 billion, +9.9% (+5.8%)
The Americas: ¥121.4 billion, +32.8% (+29.9%)
EMEA: ¥117.04 billion, +24.1% (+16.5%)
Travel Retail: ¥120.46 billion, +22.3% (+18.4%)
Professional Sales: ¥15.87 billion, +24.4% (+19.6%)
Sales will increase by model:
Shiseido : +15%
Clé de Peau Beauté : +21%
Ipsa: +4%
Drunk Elephant: +11%
Anessa: +10%
 
Shiseido is in the midst of remodeling its enterprise to concentrate on its core premium skincare exercise — it hopes to turn out to be the worldwide market chief in the “pores and skin magnificence” class by 2030. Last 12 months was the “groundwork” part for its new three-year strategic roadmap, WIN 2023 and Beyond, and concerned important structural modifications to its portfolio. Shiseido transferred its private care enterprise to CVC Capital, now working as Fine Today Shiseido, in which the Japanese firm retains a 35% stake by a three way partnership, KK Asian Personal Care Holding. It additionally offered off three of its U.S.-based status make-up manufacturers, BareMinerals, Buxom and Laura Mercier (now working as Orveon) to Advent International, and partially terminated its licensing settlement with Dolce & Gabbana — the contract was ended in late 2021 in all markets besides France, with manufacturing and world distribution supposed to proceed for one more 12 months. In early 2022, it introduced an additional divestment — it’s promoting its skilled enterprise in Asia to Henkel, though it is going to retain a 20% stake.

As a part of its drive to speed up in digital final 12 months, Shiseido established the Shiseido Interactive Beauty Company, Limited as a three way partnership with Accenture, and entered a strategic partnership with Tencent to strengthen its digital advertising and marketing globally. In March 2022, it stated it was buying a minority stake in magnificence tech agency Perfect Corp.
It additionally ramped up manufacturing and logistics with a brand new manufacturing unit in Osaka and a distribution heart in West Japan beginning up full-scale operations throughout the 12 months. A brand new analysis facility in Shanghai’s Oriental Beauty Valley started full-scale operations.
As properly as divesting non-core actions, the shift contains much less of a concentrate on topline progress to enhance profitability and cashflow administration to strengthen its foundations.
Shiseido’s efficiency in 2021 was combined, however general — when stripping out its divestments — like-for-like gross sales for the 12 months gained 11.9% year-over-year, however did not rebound to pre-pandemic ranges.
On the home entrance, shopper visitors was impacted by shortened opening hours at retail and customers staying residence as a result of nation’s State of Emergency applied to counter the pandemic. The lack of worldwide guests additionally hampered gross sales. Shiseido nonetheless registered market share positive factors, primarily in base make-up and solar care. Live commerce occasions and on-line video counseling helped increase home e-commerce gross sales, which grew in the double digits. Excluding the influence of the divestment of its private care exercise, Japanese gross sales dropped by 1.4%, the corporate stated.
In the remainder of the world, gross sales picked up once more, notably in Europe and the U.S.. In China, partial retail closures and unhealthy climate hampered progress, however e-commerce remained robust, accounting for 40% of annual gross sales. (*100*) in status manufacturers drove market-share positive factors, particularly for Clé de Peau Beauté and Nars, though general, profitability for the Chinese enterprise declined considerably.
In the remainder of Asia Pacific, enterprise was slowed by continued lockdowns in sure markets, though e-commerce grew and status manufacturers together with Shiseido and Nars carried out properly.
Business in the Americas was robust. Drunk Elephant expanded its retail footprint and Nars grew its market share as a consequence of digital retailer openings and digital advertising and marketing actions. Shiseido, Clé de Peau Beauté and the corporate’s perfume manufacturers additionally did properly.

For Europe, the Middle East and Africa, the corporate stated it captured the turnaround, notably in skincare and perfume, to extend its market share, and rolled out Clé de Peau Beauté and Drunk Elephant.
Travel Retail continued to undergo from the shortage of worldwide journey. Hainan Island in China was additionally affected by curbs on journey, however nonetheless noticed important gross sales acceleration, primarily by e-commerce. Drunk Elephant continued to roll out in travel-retail distribution and the corporate expanded the variety of counters for its main manufacturers in Hainan.
Shiseido made progress in bettering its profitability — working revenue jumped 177.9% year-over-year — as a consequence of higher margins, stronger gross sales, a extra favorable product combine and efficient price administration, it stated. Net revenue positive factors had been attributed to extraordinary positive factors on the switch of the private care enterprise and stronger working revenue, tempered by impairment losses on trademark rights for Dolce & Gabbana and goodwill on the switch of the U.S. make-up enterprise.
 
6. LVMH MOËT HENNESSY LOUIS VUITTON
PARIS
2021 BEAUTY SALES:
$7.82 BILLION (EST.)
€6.61 BILLION (EST.)
+25.9% VS. 2020 (EST.)
-3.3% VS. 2019 (EST.)
MAIN BRANDS: Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Fendi, Pucci, Acqua di Parma, Parfums Loewe, Benefit Cosmetics, Make Up For Ever, Fresh. Maison Francis Kurkdjian (majority stake). Officine Universelle Bully. Kendo Brands: Bite Beauty, KVD Vegan Beauty, Marc Jacobs Beauty, Ole Henriksen, Fenty Beauty by Rihanna. Bulgari. Louis Vuitton. Sephora.
Key Financials:
Organic gross sales progress: +27%
LVMH Perfumes and Cosmetics income by area:
France: 9%
Rest of Europe: 19%
U.S.: 16%
Japan: 4%
Rest of Asia: 42%
Other markets: 10%
Perfumes and Cosmetics Division revenue from recurring operations: €684 million, +755% vs. 2020, +0.2% vs. 2019.
 
LVMH continued to undergo the influence of the absence of worldwide journey and non permanent retail closures in 2021, and its gross sales remained beneath 2019 ranges. Nevertheless, the corporate stated its main manufacturers regained momentum, particularly in the second half. Its strategic focus was on protecting distribution selective, limiting promotional exercise and creating on-line gross sales by its personal web sites.

Parfums Christian Dior recovered properly, in line with the corporate, particularly in Asia, the U.S. and the Middle East, and consolidated its place in Europe. The model ramped up its sustainability drive, specializing in components sourcing, becoming a member of the Union for Ethical Biotrade and increasing its refillable packaging provide. Fragrance gross sales had been bolstered by Sauvage, and core strains J’adore, Dior Homme and Miss Dior. Francis Kurkdjian was named artistic director of Dior’s fragrances, taking up from François Demachy, who had been in-house perfumer since 2006. He stays inventive director of his eponymous model, which was acquired by LVMH in 2017. Dior’s skincare was pushed by the Prestige, Capture and L’Or de Vie strains. In make-up, the model launched refillable packaging for Rouge Dior lipstick and the Forever Liquid transfer-proof product. The model’s shift on-line attracted a brand new clientele.
Guerlain reportedly grew properly, particularly in China, because of a powerful efficiency in skincare. In perfume, the Aqua Allegoria line and new artisanal line L’Art et la Matière had been excessive factors globally. For make-up, the model named make-up artist and influencer Violette Serrat — identified by simply her first title professionally — as its new artistic director, changing Olivier Echaudemaison. Guerlain additionally stepped up its sustainability initiatives.
Givenchy returned to progress and gained market share because of the success of L’Interdit and the relaunch of Irresistible in perfume. Prisme Libre powder and Le Rouge lipstick drove make-up. Benefit was boosted by They’re Real Magnet mascara, and prolonged its place in the mascara and forehead classes. Fresh enhanced its concentrate on premium skincare, with main progress for Crème Ancienne. Celebrating its thirtieth anniversary, the model launched an initiative to help the communities the place its key components are sourced. After relaunching key merchandise in 2020, Make Up For Ever applied a brand new retail idea and benefited from the launch of Setting Powder in its Ultra HD vary. Fenty Beauty launched Eaze Drop Blurring Skin Tint basis, and expanded its vary of highlighters. Fenty Eau de Parfum, launched in August completely on-line, was one other success for Rihanna’s model. Parfums Kenzo launched a brand new EdT model of star product Flower by Kenzo and revamped Kenzo Homme and Kenzoki skincare. Maison Francis Kurkdjian continued to outperform, particularly in the U.S. Acqua di Parma expanded its presence in China. Parfums Loewe repositioned its provide to attract on parallels with its vogue, and launched a house perfume assortment conceived by Jonathan Anderson.

LVMH continued to broaden its magnificence portfolio, snapping up Officine Universelle Buly 1803, a high-end apothecary label with 30 retail outposts worldwide and round 800 inventory protecting items based in 2014 by Victoire de Taillac and Ramdane Touhami. It had beforehand supported the model’s progress by its LVMH Luxury Ventures funding car — the primary time a model supported by the fund has been acquired by the luxurious large.
 
7. NATURA &CO.
SÃO PAULO
2021 BEAUTY SALES:
$7.45 BILLION
R$40.16 BILLION
+8.8% VS. 2020
+177.9% VS. 2019
MAIN BRANDS: Natura (perfume, make-up, pores and skin, hair, solar and physique care, toiletries). Aesop (pores and skin, physique and hair care, perfume). The Body Shop. Avon (exterior North America).
Key Financials:
Constant-currency progress vs. 2020: +3.8%
Natura &Co. Latin America internet gross sales: R$22.41 billion, +9.1% (+6.3% at fixed foreign money)
Avon International internet gross sales: R$9.33 billion, +2.5% (-4.3%)
The Body Shop internet gross sales: R$5.82 billion, +9.2% (+0.7%)
Aesop internet gross sales: R$2.6 billion, +33.4% (+25.1%)
Gross revenue: R$26.15 billion, +10.4%
Group consolidated internet earnings: R$1.05 billion, in contrast with a internet lack of R$650.2 million in 2020 and internet earnings of R$173 million in 2019.
 
Natura continued to fine-tune in its second 12 months as a real magnificence heavyweight. It stated it was starting to see indicators of a turnaround at Avon, whose worldwide exercise it acquired in early 2020, a transfer that made it a prime 10 magnificence participant for the primary time. 2021 concerned a concentrate on integrating Avon’s enterprise in Latin America and accelerating the model’s transformation worldwide, in addition to investing in digital group-wide. Learnings from the Natura model have helped the corporate construct a brand new industrial mannequin for Avon in Brazil, which has additionally been applied in 9 different key worldwide markets after pilot packages in South Africa and the Nordic international locations.
The firm upwardly revised its forecasts for synergies created by the Avon integration to between $350 million and $450 million by 2024, a goal it plans to realize by shared manufacturing and distribution exterior Latin America. It had already delivered 40% of anticipated synergies by the tip of 2021, and is planning on 70% for this 12 months.

During 2021, Natura &Co. decreased its dependency on its residence market — Hispanic markets accounted for 53% of group gross sales in Latin America final 12 months, in contrast with 46% in 2020 — strengthening its resilience to volatility in any given market in the area, the place foreign money fluctuations and inflation are sometimes sources of uncertainty.
The Natura model grew 10.5%, pushed by markets exterior Brazil. At residence, the model was impacted by a tricky setting, though its gross sales sequentially improved by the 12 months, and it outperformed the general magnificence market in the nation.
Avon’s Latin American enterprise gained 6.6% in the 12 months, pushed by a powerful efficiency in Hispanic markets in the primary 9 months of the 12 months, though this was offset by the influence of the implementation of its new industrial mannequin in Brazil. At fixed foreign money, Avon’s gross sales grew for the primary time in 5 years in the area, growing 2.2%, in line with the corporate. Overall, Avon’s gross sales for the 12 months had been roughly steady, regardless of the headwinds in Brazil, and the corporate stated this strengthened its confidence in the model’s turnaround plan.
The Body Shop demonstrated its skill to adapt by an enhanced multichannel provide, and is rising its attraction, in line with Natura, though its constant-currency gross sales had been roughly steady for the 12 months. During the fourth quarter, the model noticed a major influence from the Omicron wave on retail gross sales throughout the vacation season in the U.Okay., its greatest market.
Aesop continued to publish double-digit progress, pushed by retail in North America, Asia and Australia, and is reportedly outperforming world luxurious manufacturers.
Digitally enabled gross sales — which mix e-commerce and social promoting — accounted for 51.5% of the group’s complete income in the fourth quarter, in contrast with 49% in the prior-year interval and 35.4% in fourth-quarter 2019, previous to the pandemic. Natura &Co. has labored to reinvent its conventional direct-sales mannequin. The new Avon On app launched in 51 markets, permitting representatives entry to up-to-date model content material and serving to them handle their enterprise.
With the intention of rising its presence in markets exterior Latin America, the group started steps to enter China, and plans to launch Aesop there throughout the second half of 2022, adopted by The Body Shop.

On the sustainability entrance, which has lengthy been a key pillar of Natura’s technique, the corporate concluded the biggest sustainability-linked bond problem in Latin America. As a gaggle, it invested $59 million in social and environmental initiatives, and inked relationships with 40 new communities in the Amazon — exceeding its 2030 goal.
Guilherme Castellan joined Natura &Co. as chief monetary officer, with duty for mergers and acquisitions, and chief of workers Kay Nemoto took on duty for the group’s transformation agenda.
 
8. CHANEL LTD.
LONDON
2021 BEAUTY SALES:
$7.19 BILLION (EST.)
€6.08 BILLION (EST.)
+31% VS. 2020 (EST.)
+4% VS. 2019 (EST.)
MAIN BRANDS: No.5, No.5 l’Eau, Gabrielle, Allure, Allure Sensuelle, Coco, Coco Mademoiselle, Coco Noir, Chance, Chance Eau Fraîche, Chance Eau Tendre, Chance Eau Vive, No.19, Cristalle, Allure Homme, Allure Homme Sport, Bleu de Chanel, Pour Monsieur, Antaeus, Egoiste, Les Exclusifs, Les Eaux de Chanel (perfume). Sublimage, Blue Serum, Le Lift, Hydra Beauty, CC Cream, Le Blanc, La Solution 10 de Chanel (skincare). Rouge Allure, Rouge Coco, Le Vernis, Inimitable, Le Volume, Dimensions, Les 4 Ombres, Ombre Première, Les Beiges, Vitalumière, Ultra Le Teint, Le Blanc, Le Teint Ultra, Sublimage, Joues Contrastes, Boy de Chanel, Le Rouge Duo Ultra Tenue, La Poudre Universelle (make-up).
Key Financials:
Main markets: China, the U.S. and Japan represented an estimated 47% of 2021 gross sales (in contrast with 45% in 2020 and 35% in 2019).
 
Chanel’s magnificence enterprise grew in all three segments in contrast with 2020, though its make-up enterprise — particularly the lip phase — continued to undergo the impacts of the pandemic. The agency’s most dynamic phase for 2021 was skincare, pushed by positive factors in Asia. The Sublimage and Le Lift franchises did notably properly, in line with estimates. In perfume, all the pillar strains returned to progress, with robust performances from Coco Mademoiselle, Bleu de Chanel and No.5, which celebrated its centenary with a variety of initiatives together with limited-edition merchandise and pop-ups each on-line and in retailer. The iconic perfume obtained a brand new bottle that makes use of recycled glass codeveloped with Pochet that will probably be rolled out to different strains this 12 months.

All areas had been constructive for Chanel’s magnificence enterprise, in line with estimates, though journey retail continued to be strongly impacted by the pandemic. Online gross sales had robust momentum world wide, each through chanel.com and associate websites.
The model additionally continued its brick-and-mortar enlargement, primarily in Asia, with the opening of greater than 30 new boutiques.
In January 2022, Chanel named former Unilever government Leena Nair as its new world CEO, changing Alain Wertheimer, who turns into world government chairman.
Sustainability initiatives — just like the eco-designed glass for No.5 — and tech had been areas of focus for the 12 months. The model launched a lipstick matching app, LipScanner, which permits customers to match images they add to shades in the model’s vary utilizing synthetic intelligence.
 
9. BEIERSDORF
HAMBURG, GERMANY
2021 BEAUTY SALES:
$6.99 BILLION (EST.)
€5.91 BILLION (EST.)
+7.5% VS. 2020 (EST.)
-1.5% VS. 2019 (EST.) 
MAIN BRANDS: Nivea, Eucerin, La Prairie, Labello, 8×4, Hidrofugal, Florena, Atrix, Aquaphor, Maestro, Coppertone.
Key Financials:
Consumer Division gross sales: €6.1 billion, +7.5% VS. 2020 (natural gross sales progress: +8.8%)
Consumer Division EBIT excluding particular components: €740 million, +5.4%; EBIT margin: 12.1%
Consumer Division gross sales by area: Western Europe: €2.35 billion, +6.1% (+5.7% natural); Eastern Europe: €558 million, +4.3% (+6.3%);
North America: €646 million, +10.5% (+13%); Latin America: €656 million, +15.4% (+18.8%); Africa, Asia and Australia: €1.92 billion, +6.7% (+8.9%).
It was all change on the prime for Beiersdorf in 2021. Vincent Warnery was named CEO, efficient May 1 final 12 months. Warnery, who beforehand headed the corporate’s Pharmacy and Selective division and its North American enterprise, succeeds Stefan De Loecker, who spent simply two years in the position, navigating the pandemic and forging ahead with the agency’s strategic C.A.R.E.+ program. Former La Prairie head Patrick Rasquinet now heads up the derma-cosmetics and status actions. In March this 12 months, the corporate named Philippe Lamy, a former government at LVMH Moët Hennessy Louis Vuitton and L’Oréal, as CEO of La Prairie. Former EssilorLuxottica government Grita Loebsack was named president of Nivea, a newly created place.

In December, Beiersdorf stated it had inked a deal to buy fast-growing skincare and make-up model Chantecaille that valued the label at between $590 million and $690 million. The acquisition was accomplished originally of February this 12 months. It additionally invested in customized digital skincare startup Routinely, which launched in May, by its Oscar & Paul enterprise capital unit. A brand new in-house model launch, O.W.N., follows the same technique, with customized product suggestions based mostly on synthetic intelligence from amongst 380,000 potential components combos, and was launched in Europe in February final 12 months.
In June, Beiersdorf introduced plans to construct a brand new hub for the European market in Leipzig, Germany, close to its new manufacturing unit. It will make investments €170 million in the ability, in addition to the €220 million it’s investing in the manufacturing unit, anticipated to begin manufacturing towards the tip of 2022 – its largest funding worldwide in a single location.
Sales-wise, Beiersdorf’s magnificence exercise returned to progress in 2021, though enterprise didn’t return to pre-pandemic ranges. Core model Nivea noticed natural gross sales progress of 5.5%, pushed in half by the Luminous630 product vary, which targets pigmentation and age spots and helped drive market share positive factors, particularly in Europe.
La Prairie noticed the strongest progress after an particularly powerful 12 months in 2020. Sales elevated 20.1% on an natural enterprise, pushed by a restoration in journey retail and to China, the place its gross sales reportedly far exceeded pre-crisis ranges.
The Derma enterprise unit additionally did properly – because it did in 2020 – with natural gross sales for Eucerin and Aquaphor up 19.5% year-over-year, pushed by the U.S., Germany, Latin America and China.
E-commerce was a powerful progress driver, and accounted for 10% of gross sales for the Consumer division. Regionally, the best progress charges got here from Latin America and North America.
On the sustainability entrance, initiatives included Nivea’s launch of its first climate-neutral merchandise.
 
10. COTY INC.
NEW YORK
2021 BEAUTY SALES:
$5 BILLION (EST.)
+21% VS. 2020 (EST.)
-40% VS. 2019 (EST.)*
 *When Coty nonetheless owned the Wella/Pro enterprise

MAIN BRANDS: LUXURY BEAUTY: Calvin Klein, Hugo Boss, Marc Jacobs, Chloé, Balenciaga, Bottega Veneta, Alexander McQueen, Davidoff, Miu Miu, Lacoste, Tiffany & Co., Joop, Jil Sander, Roberto Cavalli, Escada (status perfume). Philosophy (skincare, perfume). Kylie Beauty (cosmetics, skincare, child care). Lancaster (skincare). Gucci, Burberry (perfume, coloration cosmetics). CONSUMER BEAUTY: Cover Girl, Rimmel London, Max Factor, Bourjois, Manhattan (coloration cosmetics). Sally Hansen, Risque (nail merchandise). Biocolor (retail hair coloration). Adidas, Cenoura & Bronze, Paixão, Bozzano, Monage (physique care). 007 James Bond, Bruno Banani, David Beckham, Mexx, Vera Wang, Nautica (mass perfume).
Key Financials:
Prestige gross sales: $3 billion, +31% vs. 2020
Consumer gross sales: $2 billion, +9% vs. 2020
Americas: $2 billion, +18% vs. 2020
EMEA: $2.4 billion, +21% vs. 2020
Asia Pacific: $600 million. +33% vs. 2020
 
Coty Inc. was in full turnaround mode in 2021, which was CEO Sue Nabi’s first full calendar 12 months on the job. She led a leaner enterprise to continued gross sales acceleration in the status division, and to a turnaround in the mass phase, which has been struggling for years. Nabi additionally accelerated Coty’s enterprise in China, which has been a key area for progress for a lot of of Coty’s opponents, whereas decreasing the corporate’s debt.
Her aim, she instructed buyers in November, is to “reclaim” Coty’s place “as a real magnificence powerhouse.”
In the luxurious division, Coty noticed robust gross sales in perfume, together with success for Gucci in perfume and make-up, Burberry and Marc Jacobs. Gucci Flora Gorgeous Gardenia was the highest perfume launch of 2021 in the U.S., in line with the NPD Group, and Burberry Hero can be a prime vendor. Gucci Flora was the top-selling perfume launch in the U.S. and Canada in 2021, and quantity seven on Tmall in December. Burberry Hero was the quantity 4 males’s perfume in the U.S. in 2021.
Coty pushed additional in status make-up, particularly with Gucci, and ended the 12 months with the class comprising about 4% of complete gross sales. In skincare, Lancaster is swiftly rising in China.
During the 12 months, Coty additionally signed a licensing deal for Orveda, the skincare model that Nabi launched in 2017, and acquired a 20% stake in Kim Kardashian’s magnificence enterprise, KKW Beauty. Kylie Jenner’s Kylie Cosmetics obtained a makeover throughout the 12 months, and now has new, clear formulations and a brick-and-mortar distribution technique that spans the U.S., Europe and Australia.

In the mass phase, Coty revived Cover Girl, Rimmel and Max Factor — and people efforts began exhibiting indicators of success. Coty’s mass coloration manufacturers account for about two-thirds of the Consumer phase’s gross sales.
The shopper division picked up market share for the primary time in greater than 5 years. Cover Girl’s lineup turned centered across the Clean Fresh line; Rimmel launched clear make-up vary Kind and Free, and Max Factor named Priyanka Jonas as its newest face, and has seen success with its Facefinity basis. Sally Hansen, which has been doing properly for a number of years, continued to carry out strongly.
On the monetary entrance, in addition to taking stakes in Orveda and KKW Beauty, Coty offered off extra of its stake in Wella, lowering its possession place to 25.9%. Coty additionally decreased its debt, which Nabi stated will permit the corporate to take a position in profitability.
Coty appointed Anna Adeola Makanju and Mariasun Aramburuzabala Larregui to its board, which is now made up of a majority of ladies.
 
11. KAO CORP.
TOKYO
2021 BEAUTY SALES:
$4.93 BILLION (EST.)
¥540.6 BILLION (EST.)
-0.4% VS. 2020 (EST.)
-15.8% VS. 2019 (EST.)
MAIN BRANDS: And and, Bioré, Blauné, Cape, Essential, Guhl, Jergens, Liese, Merit, My Kirei, Rerise, Segreta, Success, Goldwell, KMS, Oribe, Sensai, RMK, Suqqu, Athletia, Est, Kanebo, Sofina IP, Molton Brown, Kate, Freeplus, Curél, Lissage, Twany, Alblanc, Milano Collection, Primavista, Dew, Allie, Media.
KEY FINANCIALS:
Net gross sales: ¥1.42 trillion (+2.7% versus 2020)
Operating revenue: ¥143.51 billion (-18.3%)Net revenue: ¥109.64 billion (-13.1%)
Health and Beauty Care gross sales: ¥354.5 billion (-2.2%)
Cosmetics gross sales: ¥239.3 billion (-0.6%)
Cosmetics gross sales Japan: ¥152.9 billion (-6.6%)
Cosmetics gross sales remainder of Asia: ¥57.8 billion (+27.5%)
Cosmetics gross sales Americas: ¥5.9 billion (+6.9%)
Cosmetics gross sales Europe: ¥22.7 billion (+19.2%)
 
As the COVID-19 pandemic entered its second 12 months, Kao made efforts to reply to altering shopper life, hikes in uncooked materials costs and logistics points. But delayed market restoration hindered its efforts, notably in Japan, the place demand from abroad customers disappeared solely as a result of ongoing border closure.

For its magnificence exercise, regardless of lackluster outcomes general, the corporate stated its 11 world precedence manufacturers grew 8% and accounted for 65% of the Cosmetics division’s gross sales. International gross sales accounted for 41% of enterprise for the division.
The firm restructured its enterprise segments in 2021. Its Health and Beauty Care Business now combines private well being merchandise with skincare and hair care merchandise. The new Hygiene and Living Care Business contains sanitary merchandise in addition to cloth care and residential care merchandise, and the newly established Life Care Business contains well being drinks and hygiene merchandise for industrial use.
Kao can be shedding non-core belongings to concentrate on its main manufacturers. Out of 28 manufacturers to be discontinued, 15 have already been wound down and 13 extra will probably be shuttered by 2024.
For 2021, inside the new Health and Beauty Care enterprise unit, gross sales of skincare in Japan declined as a consequence of comparatively larger gross sales of hand hygiene merchandise the earlier 12 months — though the corporate stated it had gained market share in this space in contrast with previous to the pandemic. Sun care was impacted by unhealthy climate and folks in Japan and the remainder of Asia spending much less time open air. In the Americas, skincare gross sales had been barely down year-over-year. In hair care, mass-market gross sales in Japan declined. Salon merchandise noticed substantial positive factors, nonetheless. Oribe carried out strongly on-line in the Americas.
For its Cosmetics Business, Kao targeted on digital initiatives together with on-line counseling and in-house e-commerce operations. In Asia, it noticed robust gross sales in China of hypoallergenic model Freeplus and derma care model Curél. The firm started the full-scale rollout of its status magnificence provide in China, together with by obligation free on Hainan Island. In Europe, gross sales of Molton Brown and Sensai grew considerably as a consequence of efforts to merge on-line and offline buying experiences.
Effective Jan. 1, 2021, Yoshihiro Hasebe took over as president and CEO of the corporate, taking up from Michitaka Sawada, who took on the position of chairman.
 
12. LG HOUSEHOLD & HEALTH CARE
SEOUL
2021 BEAUTY SALES:
$4.81 BILLION (EST.)
KRW 5.51 TRILLION (EST.)

+3% VS. 2020 (EST.)
+4.2% VS. 2019 (EST.)
MAIN BRANDS: Beauty division: The History of Whoo, Su:m37, O Hui, Belif, VDL, CNP, CNP Rx, (luxurious skincare, make-up), Jane Packer (perfume). Dr. Belmeur, Yehwadam, Isa Knox, Sooryehan, Vdivov, fmgt (premium skincare, make-up). The Face Shop, Beyond, Avon (in the U.S., Canada and Puerto Rico) (pores and skin, physique and hair care, make-up, perfume). Home Care & Daily Beauty division: Veilment, On: The Body (physique care), Physiogel (pores and skin and physique care, in Asia and North America). Fruits & Passion (physique care, perfume). Elastine, Dr.Groot, ReEn, Organist, Arctic Fox (hair care).
KEY FINANCIALS:
Total Sales: KRW 8.09 trillion, +3.1% vs. 2020
Operating revenue: KRW 1.29 trillion, +5.6%
Beauty division gross sales: KRW 4.4 trillion, -0.4%
Beauty division working revenue: KRW 876 billion, +6.5%
 
The luxurious magnificence and premium private care classes had been the important thing gross sales drivers for LG Household & Healthcare final 12 months, which means its magnificence gross sales general grew, surpassing each 2020 and 2019 ranges.
Despite a slight contraction in gross sales for its Beauty division, attributed to financial slowdown and persevering with uncertainty as a result of pandemic, the corporate continued to register robust positive factors for the manufacturers on the prime finish if its portfolio.
Star model The History of Whoo strengthened its luxurious positioning with merchandise together with Cheonyuldan and Hwanyu, and its gross sales gained 12% year-over-year. O Hui and CNP every grew 8%.
Within its Home Care & Daily Beauty division, its premium private care strains carried out notably properly, led by ReEn, Dr. Groot, Bamboo Salt Himalaya Pink Salt and Physiogel — the latter purchased from GlaxoSmithKline in 2020. Dr. Groot, which targets hair loss, grew 9%, whereas Physiogel gained greater than 97%, in line with the corporate.
Overseas gross sales elevated 9%, and the corporate stated it noticed an “excellent” efficiency of its luxurious merchandise in China. In worldwide markets, the logistics disaster negatively impacted revenues, however the enterprise improved its profitability because of larger gross sales of luxurious objects, LG stated.
International markets, particularly China, Japan and the U.S., had been a serious focus. In China, LG attributed progress to a broader buyer base and enlargement into new gross sales channels, notably on-line. In the U.S., its focus was Avon’s ongoing turnaround, with efforts to realize market share by increasing the provide. Sales in the travel-retail channel grew 9% year-over-year.

The firm labored to construct its dwell commerce and digital advertising and marketing capabilities to focus on what it calls the “MZ Generation” — Millennials and Gen Z. Improving product high quality to realize consistency throughout markets and ramping up sustainability had been areas of focus at product improvement degree, with stable private care merchandise added and a vegan make-up line colaunched below Belif and VDL.
LG continued to ramp up its presence Stateside by acquisition, shopping for a 56% stake in California-based hair care producer Boinca, greatest identified for its Arctic Fox coloring line. The buy is meant to assist the corporate scale back the dependence of its worldwide operations on the Chinese market, following its 2020 buy of the rights to Physiogel in Asia and North America and the 2019 acquisition of New Avon.
Lee Chang-yeop, beforehand a vp at LG H&H, was named chief working officer in cost of the Beauty and Home Care & Daily Beauty divisions.
 
13. AMOREPACIFIC
SEOUL 
2021 BEAUTY SALES:
$4.61 BILLION (EST.)
KRW 5.28 TRILLION (EST.)
+11.6% VS. 2020 (EST.)
-12.9% VS. 2019 (EST.)
MAIN BRANDS: Amorepacific, Sulwhasoo, Hera, Primera, Iope, Laneige, Mamonde, Hanyul, Etude, Innisfree, Espoir, Bro&Tips, Be Ready, Sienu, Enough Project, Make On, Aestura, Onhope (skincare and make-up). Mise-en-Scene, Ryo, Amos Professional, Labo-H (hair care). Happy Bath, Illiyoon (physique care). Goutal Paris (perfume).
KEY FINANCIALS:
Amorepacific Group complete gross sales: KRW 5.33 trillion, +8% vs. 2020
Amorepacific Group working revenue: KRW 356.2 billion, +136.4%
Domestic magnificence gross sales: KRW 3.49 trillion, +16.2%
Beauty gross sales in the remainder of Asia: KRW 1.69 trillion, +1.9%
Beauty gross sales in North America: KRW 98.9 billion, +29.1%
 
The South Korean magnificence main continued to work on turning its enterprise round, aiming to enhance profitability and shift its focus away from struggling conventional retail channels, particularly domestically, and develop its on-line enterprise. Nevertheless, gross sales had been nonetheless considerably beneath pre-pandemic ranges.
In its residence market, luxurious manufacturers Sulwhasoo and Hera did properly, largely because of progress on-line. Premium manufacturers Laneige and Mamonde additionally grew, enhancing their digital content material and initiating collaborations, for instance with Maison Kitsuné and Mardi Mercredi.

In China, which accounts for the overwhelming majority of the corporate’s abroad gross sales, Sulwhasoo and Laneige gained double digits because of a digital push.
In North America, Laneige and Innisfree launched efficiently on Amazon. In Europe, Laneige launched on Cult Beauty and Innisfree entered Sephora.
Overall, Amore Pacific tried to reinforce its concentrate on hero merchandise, with Sulwhasoo launching Concentrated Ginseng Renewing, Hera introducing Black Cushion and Laneige specializing in useful skincare. Mass-market manufacturers Ryo, Mise-en-Scène, Happy Bath and Illiyoon additionally regarded to premiumize, specializing in useful merchandise to drive progress.
In September, the group took a minority stake in the South Korean model CosRx, which specializes in merchandise for delicate pores and skin, with the 2 firms agreeing to codevelop merchandise and share enterprise expertise. Amorepacific additionally hopes to be taught from CosRx’s success in worldwide markets, the place it does 80% of its gross sales.
 
14. BATH & BODY WORKS
COLUMBUS, OHIO
2021 BEAUTY SALES:
$4.6 BILLION
+21.1% VS. 2020 (EST.)
+39.4% VS. 2019 (EST.)
MAIN BRANDS: Bath & Body Works (perfume, physique care, hand care).
KEY FINANCIALS:
Total gross sales (FY ended Jan. 29, 2022): $7.88 billion, +22.5% vs. 2020
 
Bath & Body Works lapped a serious 12 months — 2020, which noticed a spree of pandemic-related spending — with an excellent higher 12 months in 2021. The firm posted an estimated 21% improve in magnificence gross sales for the calendar 12 months, to $4.6 billion. Total firm gross sales for the fiscal 12 months ended Jan. 29, 2022, totaled $7.88 billion.
The greatest information of the 12 months was Bath & Body Works’ separation from L Brands, which additionally housed Victoria’s Secret. As of August, the corporate has been listed individually on the New York Stock Exchange.
Bath & Body Works ended 2021 with one of many highest inventory costs in firm historical past — since 2015, when it was half of a bigger firm. The enterprise has accomplished properly sales-wise publish separation, has constructed up its government steady and is investing to arrange its expertise as a stand-alone firm.
C-suite degree hires included Wendy Arlin as CFO, Michael Wu as chief authorized counsel and Nada Aried as chief info officer. In early 2022, the corporate stated longtime CEO Andrew Meslow would step down throughout the 12 months.

Bath & Body Works noticed a 21% gross sales uptick in 2021, partially attributable to in-store buying.
Geographically, the U.S. was the highest market, adopted by Canada. Sales of soaps and sanitizers, which comprised about 20% of the general enterprise in 2020, softened throughout the 12 months, the corporate stated, although the shoppers who got here in to the retailer by these merchandise stayed.
Bath & Body Works additionally noticed continued power in its e-commerce enterprise. The vacation interval, in explicit the 10-day window forward of Christmas, noticed “very robust outcomes,” Meslow stated on a latest earnings name.
 
15. JOHNSON & JOHNSON
NEW BRUNSWICK, N.J.
2021 BEAUTY SALES:
$4.5 Billion (EST.)
+2% VS. 2020 (EST.)
-1.1% VS. 2019 (EST.)
MAIN BRANDS: Aveeno, Bebe, Biafine, Clean & Clear, Dabao, Dr. Ci: Labo, Exuviance, Le Petit Marseillais, Lubriderm, NeoStrata, Neutrogena, Piz Buin, Sundown (pores and skin and physique care, together with sunscreen). Aveeno, Maui Moisture, Neutrogena, OGX, Rogaine (hair care).
KEY FINANCIALS:
Johnson & Johnson Consumer Health gross sales: $14.6 billion, +4.1% vs. 2020
U.S.: 53% of magnificence gross sales (est.)
Top worldwide markets: China and Japan
 
Johnson & Johnson introduced plans late final 12 months to spin off its Consumer Health division, below which magnificence sits, right into a second, publicly traded firm, separate from its a lot bigger pharmaceutical and medical units companies. The carve-out is predicted to take 18 to 24 months, and permit J&J to concentrate on its core enterprise whereas permitting the patron well being arm the agility and adaptability to innovate and develop.
Analysts have questioned whether or not the carve-out will not be additionally pushed by J&J’s need to distance itself from ongoing lawsuits surrounding its talcum powder merchandise.
During the 12 months, Neutrogena and Aveeno each carried out properly, in line with J&J, because the market started to get better from the pandemic, though progress was partially offset by exterior provide constraints for the pores and skin well being and sweetness exercise. In the U.S., gross sales for the Skin Health/Beauty phase gained 2.1% for the 12 months, whereas worldwide revenues grew 1.9%.
According to the corporate, Neutrogena continues to be the biggest skincare model in the U.S. In 2021, the model launched compostable plant-based cleaning wipes. The firm goals to make use of the expertise throughout Neutrogena’s product choices in 2022.

This can be a part of Neutrogena’s overarching dedication, together with Aveeno, Johnson’s, OGX and Le Petit Marseillais, to make use of both absolutely recyclable, compostable or reusable packaging by 2025.
Among the opposite top-performing manufacturers are Aveeno, which is claimed to be the highest dermatologist really helpful model for OTC eczema moisturizers in the U.S. Dr. Ci: Labo can be the highest dermo-cosmetic model in Japan.
The firm aimed to faucet into objective in a unique means, together with its first movie with Kerry Washington, referred to as “In the Sun,” which documented seven households’ learnings about solar care. Aveeno partnered with media firm Essence on its Skin Health StartUp Accelerator, which supplies $100,000 to 2 Black feminine entrepreneurs in magnificence.
 
16. HENKEL
DÜSSELDORF, GERMANY
2021 BEAUTY SALES:
$4.13 BILLION (EST.)
€3.49 BILLION (EST.)
-1.9% VS. 2020 (EST.)
-5.2% VS. 2019 (EST.)
MAIN BRANDS: RETAIL: Schwarzkopf, Syoss, Dial, Fa, Diadermine, N.A.E. (pores and skin, hair and physique care). Nature Box (hair and physique care). PROFESSIONAL: Igora, BC Bonacure, Osis, Silhouette, Indola, BlondMe, Essensity, Fibre Plex, Scalp Clinix, SexyHair, Alterna, Kenra Professional, Joico, Zotos Professional, Oil Ultime, Mad About, Chroma ID, TBH — True Beautiful Honest, Authentic Beauty Concept (hair care and coloration), Statement (grooming).
KEY FINANCIALS:
Beauty Care division preliminary gross sales: €3.68 billion, -2% vs. 2020 (+1.4% on an natural foundation).
Beauty Care division adjusted working revenue: €351 million, -6.9%
Consumer enterprise: 71% of magnificence gross sales
Professional enterprise: 29% of magnificence gross sales
Preliminary group gross sales: €20.07 billion, +4.2% vs. 2020
 
Henkel continues to reassess its enterprise mannequin. In early 2022, the agency stated it could streamline its operations, making a Consumer Brands division merging its Beauty Care and Laundry & Home Care enterprise items, to be headed by Wolfgang König, a former Kellogg government who was named government vp of Henkel’s magnificence care enterprise. He succeeded Jens-Martin Schwärzler, who had steered the group’s magnificence enterprise since 2017.
Henkel additionally stated it could proceed to divest or discontinue non-core manufacturers and actions and make acquisitions in the consumer-goods house. In February, the corporate introduced plans to accumulate 80% of Shiseido’s hair care enterprise in Asia Pacific. Last June, it offered the Right Guard and Dry Idea deodorant manufacturers to Thriving Brands LLC.

It has beforehand stated it had recognized manufacturers and classes with a gross sales quantity of greater than €1 billion, primarily in its shopper enterprise, round half of which it plans to divest or discontinue.
Business-wise in 2021, the restoration of hair salons drove a double-digit improve in natural gross sales for that exercise — however Henkel’s mass-market enterprise was impacted by normalization in physique care and residential hair coloration, which had seen a powerful 2020. Consequently, general magnificence gross sales fell by round 2%. On an natural foundation, nonetheless they grew barely.
North America, the place Henkel had seen robust progress the 12 months earlier than, skilled a major decline, and Western Europe was additionally down. Emerging markets carried out properly, nonetheless, Henkel stated.
Several of the agency’s magnificence manufacturers had been efficiently relaunched throughout the 12 months, it stated, together with Taft hairstyling merchandise and Igora Royal in skilled hair coloration.
In October, Henkel opened its first direct-to-consumer idea retailer, the House of Schwarzkopf, in Berlin.
The firm joined with L’Oréal, LVMH, Natura &Co. and Unilever as founder members of a consortium supposed to create a brand-agnostic voluntary sustainability influence evaluation and scoring system, the Eco Beauty Score Consortium, for magnificence merchandise, open to all {industry} gamers. 
 
17. Mary Kay
Addison, Texas
2021 Beauty Sales:
$3.9 billion (EST.)
+5.4% VS. 2020 (EST.)
+11.4% VS. 2019 (EST.)
Main Brands: Mary Kay (skincare, make-up, bathtub and physique care, perfume), Mary Kay Naturally, TimeWise, TimeWise Repair, Botanical Effects, Satin Hands, Satin Body, Satin Lips, Clear Proof, Mary Kay Clinical Solutions (skincare). MKMen (males’s skincare, perfume), Mary Kay Chromafusion (make-up).
KEY FINANCIALS: n/a
Mary Kay joined the TikTok revolution because it seeks to draw a broader viewers. The model’s Global Design Studio created a vogue actuality competitors in conjunction with Glamhive that was hosted on the platform. Called Step & Repeat, winners obtain money prizes and mentoring from {industry} leaders.
The direct vendor additionally saved new merchandise flowing into the market together with the Mary Kay Clinical Solutions dermatological-inspired skincare vary.

Management modifications had been designed to strengthen help to its gross sales pressure, together with appointing firm veteran Nathan Moore to the newly created place of president of worldwide gross sales and advertising and marketing.
The firm launched “Enriching Lives Today for a Sustainable Future,” together with sustainability targets it goals to realize by 2030. Those embody decreasing the usage of plastics and water whereas additionally empowering 5 million ladies worldwide by entrepreneurship expertise improvement. It additionally plans to supply help to greater than 10 million survivors of gender-based and home violence worldwide.
 
18. COLGATE-PALMOLIVE
NEW YORK
2021 BEAUTY SALES
$3.48 BILLION (EST.)
+0.6% VS. 2020 (EST.)
+10.8% VS. 2019 (EST.) 
MAIN BRANDS: Palmolive, Speed Stick, Sanex, Protex, Caprice, Lady Speed Stick, Softsoap, Irish Spring, Tom’s of Maine, (deodorant, skincare, lip care), PCA Skin, EltaMD, (skilled skincare), Laboratoires Filorga Cosmétiques.
KEY FINANCIALS:
Total Company gross sales: $17.42 billion, +5.8%
Oral, Personal and Home Care gross sales: $14.11billion, +3.8%
Oral, Personal and Home Care gross sales by area:
North America: $3.69 billion, -1.3%
Latin America: $3.66 billion, +7.2%
Europe: $2.84 billion, +3.4%
Asia Pacific: $2.86 billion, +6%
Africa Eurasia: $1.05 billion, +6.5%
 
Colgate-Palmolive noticed a major improve in demand throughout many classes throughout 2020 because of COVID-19, pushed by shopper pantry-loading and elevated consumption. While shopper buying of most of those classes declined year-over-year in 2021, many remained above historic ranges, and estimates are that a few of this improve is sustainable. In 2021, on a two-year stack, the corporate’s greenback gross sales of oral, private care and residential merchandise rose by 15%.
Colgate is specializing in constructing its digital presence, reaching sustainability targets and shifting to extra product premiumization — a sector the place its magnificence portfolio with excessive gross margins can play a task. It has introduced plans to have all packaging reusable and/or compostable by 2025.
Filorga, which Colgate bought simply previous to the start of COVID-19, was impacted by the closure of key channels resembling journey retail and obligation free in China. Although the corporate stated it has not been in a position to offset the continued weak spot on these channels versus projections when the acquisition was introduced, it’s forecasting double-digit progress for the model going ahead. Plans name to construct out its distribution and speed up innovation.

PCA Skin and EltaMD are performing properly and will proceed to ship robust progress, stated John Faucher, chief investor relations officer. PCA Skin goes into house. The firm introduced plans to ship the primary non-public sector pores and skin well being experiment to the International Space Station. It intends to discover the consequences of microgravity on skin-related genes as biomarkers used to guage general pores and skin well being to information future product launches.
EltaMD continues to construct upon its status as a dermatologist really helpful solar care model. Last 12 months, the model kicked off a Destination Healthy Skin tour the place volunteer dermatologists supplied free full physique most cancers screenings.
In January 2022, the board permitted the 2022 Global Productivity Initiative. The program is meant to reallocate assets towards strategic priorities and quicker progress companies, drive efficiencies in operations and streamline the provision chain to scale back structural prices. Implementation is predicted to be considerably accomplished by December 2022.
 
19. PUIG
BARCELONA, SPAIN
2021 BEAUTY SALES:
$2.83 BILLION (EST.)
€2.39 BILLION (EST.)
+72.4% VS. 2020 (EST.)
+31.9% VS. 2019 (EST.)
MAIN BRANDS: Paco Rabanne, Carolina Herrera, Jean Paul Gaultier, Nina Ricci, Charlotte Tilbury, Uriage, Apivita, Penhaligon’s, L’Artisan Parfumeur, Christian Louboutin, Comme des Garçons Parfums, Antonio Banderas, Shakira, United Colors of Benetton, Adolfo Dominguez.
KEY FINANCIALS:
Main markets: The U.S., U.Okay. and Spain mixed accounted for 37% of estimated gross sales.
 
Puig noticed spectacular gross sales positive factors each year-over-year and in contrast with pre-pandemic ranges, in line with estimates, placing the Spanish agency on monitor to probably meet its formidable €3 billion gross sales goal for 2023. All magnificence classes and geographies, particularly North America, contributed to progress. Results included a full 12 months of gross sales from Charlotte Tilbury, added to the portfolio in 2020. The rebound of the perfume class additionally drove the corporate’s enterprise.
Mariano Puig Planas, a member of the second technology of the Puig household who led the corporate as president for greater than three many years, spearheading its worldwide enlargement, handed away at 93.

The firm took out a sustainability linked mortgage, with Banco Sabadell, for €200 million. On the acquisition entrance, the corporate purchased a minority stake in Chinese perfume model Scent Library, which targets Gen Z.
Paco Rabanne launched the Phantom scent for males, with a related bottle formed like a robotic. Under Jean Paul Gaultier, the Scandal males’s scent — the model’s first since its perfume enterprise was taken over by Puig in 2016 — was launched. Charlotte Tilbury obtained Leaping Bunny certification.
 
20. KOSÉ CORP.
TOKYO
2021 BEAUTY SALES:
$2.74 BILLION (EST.)
¥300.24 BILLION (EST.)
+6.2% VS. 2020 (EST.)
-10.1% VS. 2019 (EST.)
Main Brands: Decorté, Sekkisei, Jill Stuart, Addiction, Clear Turn, One by Kosé, Infinity, Crie, Esprique, Visée, Fasio, Elsia, Nail Holic, Softymo, Je l’aime, Kokutousei, Grace One, Suncut, Prédia, Paul Stuart, Awake, Imprea, Albion, Tarte, Phil Naturnt, Formule, Maihada, Stephen Knoll New York, Cell Radiance, Spawake, Carté HD.
KEY FINANCIALS (Nine months to December 2021):
Company internet gross sales: ¥224.98 billion, +4.8% vs. April-December 2020
Operating revenue:: ¥18.85 billion, +14.1%
Cosmetics gross sales: ¥189.08 billion, +7.2%
Cosmetaries gross sales: ¥34.35 billion, +5.8%
Japan: ¥114.08 billion, +0.2%
Rest of Asia: ¥74.36 billion, +4.5%
North America: ¥32.72 billion, +23.9%
Other: ¥3.82 billion, +14.8%
 
As the worldwide economic system and cosmetics market made a gradual restoration following the beginning of the pandemic in 2020, Kosé noticed its gross sales improve in every of the geographic areas in which it operates. In Japan and China, gross sales at malls and through e-commerce channels had been robust, regardless of challenges in drugstores and different mass distribution in Japan, as a consequence of intensifying competitors. The firm stated cosmetics gross sales in China had been negatively affected by restrictions on journey and outings as a result of pandemic, however that the e-commerce and journey retail classes remained robust.
The firm shifted its monetary reporting throughout the 12 months, with its fiscal 12 months now ending in December, as an alternative of March. On a like-for-like foundation, Decorté, which is in the midst of a revamp, carried out properly, with gross sales recovering in Japan and powerful in Europe and the U.S. Albion and Cosmeport noticed declines, though they improved profitability. Sekkesei’s gross sales continued to say no.

In North America, Tarte elevated its gross sales each in shops and on-line, strengthening its lineup of concealers, mascaras and different key merchandise. The model additionally continued its speedy progress in Europe, notably in the make-up class, and launched on e-commerce platform Zalando.
For the Cosmetaries enterprise, revenues fell, notably as a consequence of decrease demand for make-up.
During the 12 months, Kosé stated it could associate with its competitor Kao on sustainability initiatives, with plans to work collectively on areas together with environmentally pleasant supplies for packaging, collectively selling useful resource circulation and upcycling, and sourcing supplies with a decrease environmental influence.
 
21. GROUPE ROCHER
ISSY-LES-MOULINEAUX, FRANCE 
2021 BEAUTY SALES:
$2.22 BILLION (EST.)
€1.88 BILLION (EST.)
-9.8% VS. 2020 (EST.)
-14.5% VS. 2019 (EST.)
MAIN BRANDS: Yves Rocher (make-up, perfume, pores and skin and physique care). Arbonne (skincare, cosmetics). Stanhome (magnificence and private care) Kiotis (pores and skin and physique care, perfume). Dr Pierre Ricaud (pores and skin and physique care, make-up). Sabon (pores and skin and physique care). Flormar (make-up). ID Parfums (perfume).
KEY FINANCIALS (EST.):
Group gross sales: €2.39 billion, -7.1% vs. 2020
Yves Rocher: 48.2% of gross sales (vs. 45.2% in 2020)
Arbonne: 19.2% (vs. 26.4%)
Stanhome: 9.8% (vs. 9.2%)
Sabon: 5.9% (vs. 4.5%)
Dr Pierre Ricaud and ID Parfums: 3% (vs. 3.1%)
Flormar: 2.1% (vs. 1.6%)
 
22. REVLON INC.
NEW YORK 
2021 BEAUTY SALES:
$2.08 BILLION
+9.5% VS. 2020
-14% VS. 2019
MAIN BRANDS:
Revlon: Revlon, Revlon Professional, Revlon ColorSilk. Elizabeth Arden: Elizabeth Arden, Ceramide, Prevage, Eight Hour. Portfolio: Almay, American Crew, CND, Mitchum, Cutex, Crème of Nature, Natural Honey, SinfulColors, D:Fi, Orofluido. Fragrances: Juicy Couture, John Varvatos, AllSaints, Britney Spears, Curve, Giorgio Beverly Hills, Ed Hardy, Christina Aguilera, Jennifer Aniston, Lucky Brand, Halston, Geoffrey Beene, Alfred Sung, Mariah Carey, Elizabeth Taylor, P.S.
KEY FINANCIALS:
Revlon internet gross sales: $727.9 million, +5.7% vs. 2020
Elizabeth Arden internet gross sales: $532.3 million, +14.8%
Portfolio internet gross sales: $419.1 million, +4.4%

Fragrances internet gross sales: $399.4 million, +13.8%
Operating earnings: $103.2 million in contrast with an working lack of $226.3 million
Net loss: $206.9 million, vs. $619 million
 
22. THE WELLA CO.
GENEVA 
2021 BEAUTY SALES:
$2.08 BILLION (EST.)
+17.5% VS. 2020 (EST.)
N/A VS. 2019 (EST.)
MAIN BRANDS:
Wella Professionals, Wella Retail, Nioxin, Clairol Professional, Clairol Retail, Sebastian Professional, weDo, System Professional, Londa/Kadus Professional, Sassoon Professional (hair). OPI (nail).
KEY FINANCIALS (EST.):
Wella Co. complete gross sales: $2.49 billion, +18.1% vs. 2020
Professional hair: $1.81 billion, +25% vs. 2020
Nail: $202.5 million, +16% vs. 2020
Retail Hair: $473.3 million, -3% vs. 2020
 
24. L’OCCITANE INTERNATIONAL
PLAN-LES-OUATES, SWITZERLAND
2021 BEAUTY SALES:
$2.06 BILLION (EST.)
€1.74 BILLION (EST.)
+13.8% VS. 2020 (EST.)
+5.5% VS. 2019 (EST.)
MAIN BRANDS: L’Occitane en Provence (pores and skin, hair, physique and males’s care; perfume; make-up). Elemis. Melvita. L’Occitane au Brésil. Erborian. LimeLife, Sol de Janeiro (majority stake). 
KEY FINANCIALS:
Constant foreign money gross sales progress vs. 2020: +10.7% (EST.)
Nine months to Dec. 31, 2021:
Net gross sales: €1.38 billion, +15.6%
Constant foreign money gross sales development: +14.2%
Online gross sales: 33.5% of completeSales by model:
L’Occitane en Provence €1.08 billion, +16.1% (+14.8% at fixed foreign money)
Elemis: €163.2 million, +40% (+35.9%)
LimeLife: €55.2 million, -30.2% (-29.7%)
Others: €73.8 million, +21% (+21.7%)
Largest markets:
China: €248.7 million, +25.2% (+18.5% at fixed foreign money)
U.S.: €207.5 million, +4.4% (+5.2% at fixed foreign money)
Japan: €154.9 million, -2.5% (+3.3% at fixed foreign money)
 
25. GROUPE CLARINS
NEUILLY-SUR-SEINE, FRANCE
2021 BEAUTY SALES:
$1.99 BILLION (EST.)
€1.68 BILLION (EST.)
+12% VS. 2020 (EST.)
-16.4% VS. 2019 (EST.)
MAIN BRANDS: Clarins (skincare, make-up), Clarins Men (males’s skincare). My Blend by Dr. Olivier Courtin.
KEY FINANCIALS (EST.):
Like-for-like gross sales and fixed foreign money progress: +15% vs. 2020 (+3% vs. 2019)

Product class breakdown:
Skin care: 92%
Makeup: 8%
Growth by class: Skin care: +16% (+7%)
Makeup: +4% (-24%)
Growth by area:
Europe +11% (-3%)
Asia Pacific +26% (+37%)
Americas +25% (+1%)
Middle East & Africa +27% (+8%)
Travel Retail -3% (-25%)
Growth in largest markets:
Mainland China: +30% (+68%)
U.Okay. +4% (-17%, +6% excluding Debenhams)
France +13% (-3%)
E-commerce +29% (x2.4 vs. 2019)
 
26. RODAN + FIELDS
SAN FRANCISCO
2021 BEAUTY SALES:
$1.6 BILLION (EST.)
Flat VS. 2020 (EST.)
-8.6% VS. 2019 (EST.)
MAIN BRANDS: Recharge, Redefine, Reverse, Unblemish, Soothe, Enhancements, Essentials, Spotless, Dermacosmetics, Total RF Serum (skincare).
KEY FINANCIALS:
Largest markets: The U.S., Canada, Australia
 
27. POLA ORBIS HOLDINGS
TOKYO 
2021 BEAUTY SALES:
$1.59 BILLION
¥174.15 BILLION
+1.5% VS. 2020
-18.9% VS. 2019
MAIN BRANDS: Pola (skincare, make-up), Orbis (skincare, make-up), Jurlique, H20 Plus, Three, Decencia, Amplitude, Itrim, Fiveism x Three, Fujimi.
KEY FINANCIALS:
Total internet gross sales: ¥178.64 billion, +1.3% vs. 2020
Beauty Care working earnings: ¥17.06 billion, +31.6% vs. 2020
 
28. GROUPE PIERRE FABRE
PARIS
2021 BEAUTY SALES:
$1.47 BILLION
€1.24 BILLION
+10% VS. 2020
-4% VS. 2019
MAIN BRANDS: PIERRE FABRE DERMO-COSMÉTIQUE: Eau Thermale Avène, A-Derma, Darrow, Glytone (pores and skin and physique care). Ducray, Klorane (pores and skin, hair and physique care). René Furterer (hair care).
KEY FINANCIALS:
International magnificence care gross sales: 72% of magnificence revenues (up from 71%)
Biggest worldwide markets: China, Italy, Spain and Germany
Group gross sales: €2.5 billion, +8% vs. 2020
 
29. AMWAY
ADA, MICH.
2021 BEAUTY SALES:
$1.46 Billion (EST.)
–7% VS. 2020 (EST.)
–12.6% VS. 2019 (EST.)
MAIN BRANDS: Amway: Artistry, Artistry Studio, Artistry Men (skincare), Body Series/G&H (physique care), Satinique, Ertia (hair care).
KEY FINANCIALS:
Total gross sales: $8.9 billion, +4.7% vs. 2020
Top magnificence markets: Mainland China, the U.S., Japan
 
30. GALDERMA
ZUG, SWITZERLAND

2021 BEAUTY SALES:
$1.35 BILLION (EST.)
SFR 1.23 BILLION (EST.)
+10% VS. 2020 (EST.)
+10% VS. 2019 (EST.)
MAIN BRANDS: Cetaphil (skincare). Proactiv (majority stake).
KEY FINANCIALS: N/A
 
31. VICTORIA’S SECRET
COLUMBUS, OHIO
2021 BEAUTY SALES:
$1.2 BILLION (EST).
+25% VS. 2020 (EST.)
-14.3% VS. 2019 (EST.)
MAIN BRANDS: Victoria’s Secret: Bombshell, Tease, Heavenly, Very Sexy, Love, The Mist Collection, VS Him, Natural Beauty Body Care. Pink Beauty (perfume mists and lotion). 
KEY FINANCIALS:
North America: approx. 70% of gross sales
 
32. NU SKIN ENTERPRISES
PROVO, UTAH
2021 BEAUTY SALES:
$1.1 BILLION (EST.)
-3.3% VS. 2020 (EST.)
+0.9% VS. 2019 (EST.)
MAIN BRANDS: Nu Skin, AgeLOC, Nutricentials, Epoch, Tru Face, Nu Colour.
KEY FINANCIALS:
Personal care gross sales together with units: $1.44 billion, -3.3% vs. 2020, +1.3% vs. 2019.
Top three geographies in complete income:
Mainland China: $568.8 million, -9%
U.S: $540.3 million, +27%
South Korea: $354.3 million, +9%
 
32. LUSH
POOLE, U.Okay.
2021 BEAUTY SALES:
$1.1 BILLION (EST.)
£797.4 MILLION (EST.)
+10.6% VS. 2020 (EST.)
-14.2% VS. 2019 (EST.)
MAIN BRANDS:
Lush Fresh Handmade Cosmetics (bathtub, physique, hair and skincare, make-up, perfume).
KEY FINANCIALS (EST.):
Constant foreign money gross sales progress: +13.6% vs. 2020
Top markets:
U.S.: £245.7 million, +21.7% vs. 2020
U.Okay.: £133.5 million, +11.3%
South Korea: £77.6 million, +32.7%
 
34. SISLEY
PARIS
2021 BEAUTY SALES:
$1.05 BILLION
€887 MILLION
+10.2% VS. 2020
+3.1% VS. 2019
Main Brands: Sisley (perfume, skincare, make-up). Hair Rituel by Sisley (hair care).
 
35. GRUPO BOTICÁRIO
CURITIBA, BRAZIL
2021 BEAUTY SALES:
$1.01 BILLION (EST.)
R$5.47 BILLION (EST.)
-5.8% VS. 2020 (EST.)
+0.3% VS. 2019 (EST.) 
MAIN BRANDS: O Boticário (pores and skin, physique and hair care, make-up, perfume). The Beauty Box (hair, bathtub and physique care). Eume (hair care). Eudora, Quem Disse, Berenice?, Vult. O.U.I.
 
36. BELCORP
LIMA, PERU
2021 Beauty Sales:
$1 BILLION (EST.)

+13.6% VS. 2020 (EST.)
-14.5% VS. 2019 (EST.)
Main Brands: L’Bel, Ésika, Cyzone (perfume, make-up, pores and skin, physique and hair care).
Key Financials:
Main markets: Peru, Colombia and Mexico: 51% of gross sales
Breakdown by model:
Ésika: 47%
Cyzone: 30%
L´Bel: 23%.
 
37. ORIFLAME HOLDING AG
SCHAFFHAUSEN, SWITZERLAND
2021 BEAUTY SALES:
$940.9 MILLION (EST.)
€795.4 MILLION (EST.)
-13% VS. 2020 (EST.)
-22.8% VS. 2019 (EST.)
MAIN BRANDS: Oriflame (make-up, pores and skin, physique, hair and private care, perfume).
KEY FINANCIALS:
Total firm gross sales (together with wellness and equipment): €1.02 billion, -12.1% vs. 2020
Constant-currency gross sales: -9%
Local foreign money gross sales development by area:
Latin America: -4%
CIS: -10%
Europe: -5%
Turkey and Africa: -25%
Asia: -21% vs. 2020
Adjusted EBITDA: €188.9 million, +6%
 
38. John Paul Mitchell Systems
Los Angeles
2021 BEAUTY SALES:
$925 MILLION (EST.)
+5.7% VS. 2020 (EST.)
+8.8% vs. 2019 (eST.)
most important manufacturers: Paul Mitchell, Paul Mitchell Clean Beauty, Awapuhi Wild Ginger, Neuro, Tea Tree (hair and physique care), Mitch, MVRCK (males’s grooming), Paul Mitchell Professional Hair Color.
 
39. YATSEN HOLDING LTD.
GUANGZHOU, CHINA
2021 BEAUTY SALES:
$905 MILLION (EST.)
CNY 5.84 BILLION (EST.)
+11.6% VS. 2020 (EST.)
+92.7% VS. 2019 (EST.)
MAIN BRANDS: Perfect Diary, Little Ondine, Pink Bear (make-up). Abby’s Choice, Galénic, Eve Lom, Dr. Wu (skincare).
KEY FINANCIALS:
Gross revenue: CNY 3.9 billion, +15.9% vs. 2020
Operating loss: CNY 1.62 billion, vs. CNY 2.68 billion in 2020
 
40. INTER PARFUMS INC.
NEW YORK
2021 BEAUTY SALES:
$879.5 MILLION
+63.2% VS. 2020
+23.3% VS. 2019
MAIN BRANDS: Abercrombie & Fitch, Anna Sui, Bebe, Boucheron, Coach, Dunhill, Ferragamo, Graff, Guess, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade New York, Lanvin, MCM, Moncler, Montblanc, Oscar de la Renta, Paul Smith, Repetto, Rochas, S.T. Dupont, Van Cleef & Arpels.
KEY FINANCIALS:
Sales by model:
Montblanc: $168.2 million, +46%
Coach: $136.8 million, +45%
Jimmy Choo: $154.9 million, + 61%

Guess: $101.9 million, +83%
Sales by key area:
North America: $354.1 million, +83%
Western Europe: $202 million, +37%
Asia: $128 million, +61%
 
41. GODREJ CONSUMER PRODUCTS LTD.
MUMBAI, INDIA
2021 BEAUTY SALES:
$869.6 MILLION (EST.)
64.34 BILLION RUPEES (EST.)
+22.8 % VS. 2020 (EST.)
+ 27.1 % VS. 2019 (EST.)
MAIN BRANDS: Godrej Expert, Godrej Nupur, NYU, BBlunt, Godrej Professional, Motions, Profectiv Mega Growth, African Pride, Just for Me, TCB, Darling, Valon, Ilicit, Issue, 919, Renew, Inecto, Roby (hair care). Millefiori, Cinthol, Godrej No. 1, Villeneuve, Tura (skincare), Pamela Grant (make-up)
KEY FINANCIALS:
BIGGEST MARKETS:
India: 56% of gross sales
Africa and the U.S.: 24%
Indonesia:15%
 
42. MARICO LTD.
MUMBAI, INDIA
2021 BEAUTY SALES:
$860.4 MILLION (EST.)
63.66 BILLION RUPEES (EST.)
+20% VS. 2020 (EST.)
+17% VS. 2019 (EST.)
MAIN BRANDS: Parachute, Livon, NiharNaturals, Hair & Care, Caivil, Black Chic, True Roots (hair care and coloration). Parachute Advansed (hair and physique care). Set Wet (deodorants and hair styling). Fiancée, Hair Code, IsoPlus (hair care and styling). Code 10, X-Men (males’s grooming). Kamillen, Jamilla (hairstyling), Karazel, Rivage, Grace, Pure Sense, Just Herbs, Kaya Youth O2 (skincare), Beardo (males’s grooming).
KEY FINANCIALS:
Total firm gross sales (9 months to December 2021): 73.51 billion rupees, +21.7% vs. 2020.
Key worldwide markets:
Bangladesh: 49% of gross sales
South East Asia : 26%
MENA: 12%
South Africa: 7%
 
43. SHANGHAI JAHWA UNITED CO. LTD.
SHANGHAI
2021 BEAUTY SALES:
$846.1 MILLION (EST.)
CNY 5.46 BILLION (EST.)
+12.8% VS. 2020 (EST.)
-1% VS. 2019 (EST.)
MAIN BRANDS: Shanghai Vive (skincare, perfume), Maxam (pores and skin, physique and hair care), Liushen (pores and skin, physique and hair care, perfume), GF (males’s pores and skin and hair care, perfume), Herborist (skincare, make-up, males’s skincare), Dr.Yu (skincare), Herborist Derma (skincare, make-up), Giving (child care).
KEY FINANCIALS:
Total firm revenues: CNY 7.65 billion, +8.7% vs. 2020
Net revenue: CNY 649 million, +50.9%
 

44. NEORA
FARMERS BRANCH, TEXAS 
2021 BEAUTY SALES:
$820 MILLION (EST.)
+7.9% VS. 2020 (EST.)
+19.7% VS. 2019 (EST.)
MAIN BRANDS: ProLuxe Hair Care System and NeoraFit Set, Age IQ Night & Day Cream, Double Cleansing Botanical Face Wash, Age-Defying Eye Serum, Illumaboost Brightening & Shield, Complexion Clearing Acne Treatment (pores and skin and physique care). 
KEY FINANCIALS:
Largest markets: U.S., Canada, Mexico
 
45. DABUR INDIA LTD.
GHAZIABAD, INDIA
2021 BEAUTY SALES:
$797.7 MILLION (EST.)
59.02 BILLION RUPEES (EST.)
+17.1% VS. 2020 (EST.)
+8.9 % VS. 2019 (EST.)
MAIN BRANDS: Dabur Amla, Dabur Almond, Vatika, ORS, Long & Lasting (hair care). Fem, Gulabari, OxyLife, New Era, DermoViva, Vatika (skincare). Hobby (pores and skin, hair and bathtub care; shave preparations).
KEY FINANCIALS:
Consolidated internet revenue in the 9 months to December: +10%
 
46. RITUALS COSMETICS ENTERPRISE B.V.
AMSTERDAM
2021 BEAUTY SALES:
$788.2 MILLION (EST.)
€666.3 MILLION (EST.)
+25% VS. 2020 (EST.)
+27% VS. 2019 (EST.)
Main Brands: Rituals (perfume, residence perfume, pores and skin, physique and hair care, make-up).
Key Financials:
Total firm gross sales: €1 billion, up 25% vs. 2020
 
47. NAOS
AIX-EN-PROVENCE, FRANCE
2021 BEAUTY SALES:
$750.5 MILLION (EST.)
€634.4 MILLION (EST.)
+18% VS. 2020 (EST.)
+2% VS. 2019 (EST.)
 Main Brands: Laboratoire Bioderma: ABC Derm, Atoderm, Cicabio, Crealine/Sensibio, Hydrabio, Matricium, Sebium, Secure, Pigmentbio (skincare), Node (hair care), Photoderm (solar care). Institut Esthederm: Age Prevention, Age Correction, Body Care, Cabine  Exclusive, Cellular Water Range, Cleansing Osmoclean, Intensive Molecular Care, Sun Care, White (skincare). Etat Pur: Actifs Pur, Cosmétiques Biomimétiques (pores and skin, solar and physique care).
Key Financials:
Laboratoire Bioderma: €581.9 million, +18% vs. 2020 (+2% vs. 2019)
Institut Esthederm: €50.9 million, +20% (-1%)
Etat Pur: €1.6 million, +287% (+249%)
International Markets: 78.3% of gross sales
Key markets: France, China and South Korea accounted for an estimated 44.3% of worldwide gross sales.

 
48. WALGREENS BOOTS ALLIANCE
DEERFIELD, IL.
2021 BEAUTY SALES:
$750 MILLION (EST.)
+27% VS. 2020 (EST.)
+17% VS. 2019 (EST.)
MAIN BRANDS: No7, Botanics, Soap & Glory, Liz Earle, Sleek MakeUp, YourGoodSkin.
KEY FINANCIALS: N/A
 
49. PROYA COSMETICS CO. LTD.
HANGZHOU, CHINA
2021 BEAUTY SALES:
$728.3 MILLION (EST.)
CNY 4.7 BILLION (EST.)
+25.3% VS. 2020 (EST.)
+50.6% VS. 2019 (EST.)
MAIN BRANDS: Proya, Uzero, Anya, Yoya, Cats & Roses, Timage, Ins Baha.
KEY FINANCIALS:
(Nine months ended Sept. 30, 2021)
Net gross sales: CNY3.01 billion, +31.5% year-over-year
Net revenue: CNY356 million, +23.6%
 
50. EDGEWELL PERSONAL CARE
SHELTON, CONN.
2021 BEAUTY SALES:
$716 MILLION (EST.)
+13.6% VS. 2020 (EST.)
+17.3% VS. 2019 (EST.)
MAIN BRANDS: Banana Boat, Hawaiian Tropic (solar and skincare), Jack Black, Bulldog, Cremo (grooming) Skintimate, Edge, Shick (shave preparations).
KEY FINANCIALS:
(FY ended Sept. 30, 2021)
Company gross sales: $2.09 billion, +7.1% vs. 2020
Sun care: $333.6 million, +17.8%
Skin care: $251.7 million, +40.9%
Shaving gels and lotions: $131.3 million, -5.5%
 
51. JALA GROUP CO.
SHANGHAI
2021 BEAUTY SALES:
$697.3 MILLION (EST.)
CNY 4.5 BILLION (EST.)
+7.7% VS. 2020 (EST.)
-2.2% VS. 2019 (EST.)
MAIN BRANDS: Chando (skincare, make-up). Maysu, Botanical Wisdom, Spring Summer, Biorrier (skincare). Como (make-up). Assassina (perfume).
KEY FINANCIALS: N/A
 
52. THE CARLYLE GROUP
WASHINGTON, D.C.
2021 BEAUTY SALES:
$684.3 MILLION (EST.)
N/A VS. 2020/2019
MAIN BRANDS: Beautycounter, Every Man Jack.
KEY FINANCIALS: N/A
 
53. PDC WELLNESS & PERSONAL CARE
STAMFORD, CONN.
 2021 BEAUTY SALES:
$675 MILLION (EST.)
+11% VS. 2020 (EST.)
+28% VS. 2019 (EST.)
MAIN BRANDS:
Dr Teal’s, Bodycology (wellness), Cantu, Eylure (private care), Body Fantasies, BOD Man (perfume).
KEY FINANCIALS:
International: 22% of gross sales
Largest markets: U.S., U.Okay., Canada
Wellness: $335 million (+13%)
Personal Care: $251 million (+15%)
Fragrance: $89 million (-4%)

 
54. EUROITALIA
CAVENAGO DI BRIANZA, ITALY
2021 BEAUTY SALES:
$640 BILLION (EST.)
€541 MILLION (EST.)
+45% VS. 2020 (EST.)
+20.7% VS. 2019 (EST.)
MAIN BRANDS: Versace, Moschino, Missoni, Dsquared2, Reporter, Atkinsons 1799 (perfume). Naj Oleari Beauty (make-up), I Coloniali (physique and skincare).
KEY FINANCIALS:
Exports: 95% of gross sales
 
55. ALCORA CORP.
MIAMI
2021 BEAUTY SALES:
$632.5 MILLION (EST.)
-15.5% VS. 2020 (EST.)
+95.4% VS. 2019 (EST.)
MAIN BRANDS: Monat (hair care, skincare). Hairgurt (hair care). L’Eudine (hair and physique care, perfume), Pardon My Pretty (physique care).
 
56. FANCL CORP.
YOKOHAMA, JAPAN
2021 BEAUTY SALES:
$599.4 MILLION (EST.)
¥65.78 BILLION (EST.)
+0.6% VS. 2020 (EST.)
-13.6% VS. 2019 (EST.)
MAIN BRANDS: Fancl Cosmetics, Attenir Cosmetics (skincare, make-up), Boscia (skincare).
KEY FINANCIALS (Nine months to Dec. 31*):
Cosmetics gross sales: ¥44.61 billion, +1.4% vs. 2020
Fancl Cosmetics gross sales: ¥32.44 billion, -0.8%
Attenir Cosmetics gross sales: ¥10.58 billion, +15.9%
Boscia gross sales: ¥794 million, -51.2%
Domestic on-line and catalogue gross sales: ¥23 billion, -2.8%
Domestic retail retailer gross sales: ¥10.12 billion, +6.7%
Domestic wholesale and others: ¥6.39 billion, +11.3%
Overseas gross sales: ¥5.05 billion, +0.1%
Cosmetics division working revenue: ¥6.08 billion, +11.1%
*Fancl modified its accounting strategies in 2021, and restated its numbers for the earlier 12 months. All numbers in the Key Financials part are based mostly on restated figures. The share modifications on the prime of the entry are based mostly on historic comparisons.
 
57. OLAPLEX
NEW YORK
2021 BEAUTY SALES:
$598.4 MILLION (EST).
+112% VS. 2020 (EST.)
+190.5% VS. 2019 (EST.)
MAIN BRANDS: Olaplex (hair care).
Financial Performance:
U.S.: 58% of gross sales
International: 42%
 
58. SHANGHAI CHICMAX COSMETIC CO. LTD.
SHANGHAI
2021 BEAUTY SALES:
$573.4 MILLION (EST.)
CNY 3.7 BILLION (EST.)
+11.7% VS. 2020 (EST.)
+31.2% VS. 2019 (EST.) 
MAIN BRANDS: Kans, One Leaf (skincare), Baby Elephant (toddler care).
KEY FINANCIALS (January-September 2021):

Total gross sales: CNY 2.6 billion, +12.7% VS. 2020
Gross revenue: CNY 1.69 billion, +13.7%
Adjusted revenue: CNY 284.5 million, +45.3%
 
59. ORVEON
NEW YORK
2021 BEAUTY SALES:
$571 million (EST.)
+12.6% VS. 2020 (EST.)
-26% VS. 2019 (EST.)
MAIN BRANDS: Bare Minerals, Laura Mercier, Buxom (make-up).
KEY FINANCIALS:
U.S. Sales: $370 million
U.Okay.: $60 million
Japan: $35 million
 
60. RECKITT BENCKISER 
BERKSHIRE, ENGLAND 
2021 BEAUTY SALES  
$563.4 MILLION (EST.)
£409.6 MILLION (EST.)
+5% VS. 2020 (EST.)
+6.3% VS. 2019 (EST.)
MAIN BRANDS: 
E45, Clearasil (skincare), Veet (depilatories).
KEY FINANCIALS: 
TOTAL REVENUES:
£13.23 billion, -5.4% vs. 2020 (+3.5% like-for-like)
 
61. KIKO SPA
BERGAMO, ITALY
2021 BEAUTY SALES:
$560.6 MILLION (EST.)
€473.9 MILLION (EST.)
+28.7% VS. 2020 (EST.)
-19.3% VS. 2019 (EST.)
MAIN BRANDS: Kiko Milano (make-up).
KEY FINANCIALS:
Biggest Markets: Italy, France and Spain (59% of complete gross sales)
Domestic Sales: 29% of complete
 
62. YANBAL INTERNATIONAL
LIMA, PERU
2021 BEAUTY SALES:
$556 MILLION (EST.)
+30% VS. 2020 (EST.)
-2.5% VS. 2019 (EST.) 
Main Brands: Yanbal, Unique (make-up, pores and skin, physique, solar and hair care, perfume).
 
63. COSNOVA
SULZBACH, GERMANY
2021 BEAUTY SALES:
$552.4 MILLION (EST.)
€467 MILLION (EST.)
+15% VS. 2020 (EST.)
+5% VS. 2019 (EST.)
MAIN BRANDS: Essence, Catrice (make-up).
KEY FINANCIALS:
E-commerce: 10% of gross sales, + 50% year-over-year and 130% in contrast vs. 2019
U.S.: +40%
China: +22%
Western Europe: +25%
Middle East and North Africa: +50%
 
64. MANDOM CORP.
OSAKA, JAPAN
2021 BEAUTY SALES:
$528.2 MILLION (EST.)
¥57.97 BILLION (EST.)
-10% VS. 2020 (EST.)
-28% VS. 2019 (EST.)
MAIN BRANDS: MEN’S GROOMING: Gatsby (pores and skin, physique and hair care; hair coloration, perfume, deodorant), Lúcido (pores and skin, physique, hair and scalp care; deodorant), Mandom (pores and skin, physique and hair care; perfume), Tancho (hair care and coloration), Spalding (deodorant, perfume, physique care). WOMEN’S COSMETICS: Pixy (skincare, make-up), Bifesta, Barrier Repair (skincare). Lúcido‐L (hair care and coloration), Baby Veil (hair care), Lovillea (perfume), Miratone (hair coloration), Mandom (hair and skincare), Johnny Andrean, Style Up (hair care), Simplity (deodorant), Pucelle (perfume, physique care).

KEY FINANCIALS (Nine months to Dec. 21):
Net gross sales: ¥42.6 billion, -11.1% vs. 2020
Operating loss: ¥1.02 billion, vs. an working earnings of ¥813 million in 2020
Sales in Japan: ¥25.13 billion, -15.7%
Sales in Indonesia: ¥8.08 billion, -8.3%
Sales in different markets: ¥9.39 billion, +0.8%
 
65. BLOOMAGE BIOTECHNOLOGY CORPORATION LTD.
SHANGHAI
2021 BEAUTY SALES:
$517.6 MILLION (EST.)
CNY 3.34 BILLION (EST.)
+146.6% VS. 2020 (EST.)
+426.5% VS. 2019 (EST.)
MAIN BRANDS: Biohyalux, Quadhai, Medrepair, Bio-meds, Plumoon, Laboratoire Revitacare, Bloomcare, BioBurgeon, HA Paws, Tianduo, Green, DMKO.
KEY FINANCIALS:
Total income CNY 4.94 billion +87.93% VS. 2020
Net revenue CNY 890 million, +17.3% VS. 2020
 
66. FINE TODAY SHISEIDO CO. LTD.
TOKYO
2021 BEAUTY SALES:
$492 MILLION (EST.)
¥54 BILLION (EST.)
N/A VS. 2020/2019
MAIN BRANDS: Tsubaki, Senka, Uno, Sea Breeze, Super Mild, Ag Deo24, Fino.
 
67. HOYU CO. LTD.
NAGOYA, JAPAN
 2021 BEAUTY SALES:
$478.4 MILLION (EST.)
¥52.5 BILLION (EST.)
+1% VS. 2020 (EST.)
-6.25% VS. 2019 (EST.)
 MAIN BRANDS: Bigen, Cielo, Beautylabo, Beauteen, Naturain, Promaster, Men’s Bigen (hair coloration and care).
KEY FINANCIALS (FY ended Oct. 31):
Consolidated internet gross sales: ¥52.5 billion, +1%
Consolidated working earnings: ¥3.4 billion, -12.8%
 
68. HERMÈS INTERNATIONAL
PARIS
2021 BEAUTY SALES:
$455.7 MILLION
€385.2 MILLION
+46.4% VS. 2020
+18.2% VS. 2019
MAIN BRANDS: HERMÈS PARFUMS: Terre d’Hermès, Eau des Merveilles, Twilly d’Hermès, Collection Parfums-Jardins, Collection Colognes, Collection Hermessence, Voyage d’Hermès, 24 Faubourg, Galop d’Hermès, Calèche (perfume). Le Bain (toiletries). Rouge Hermès, Rose Hermès (make-up) Les Mains Hermès (nail polish and hand care).
KEY FINANCIALS:
Constant-currency gross sales progress for magnificence: +46.5% vs. 2020
Total firm gross sales: €8.98 billion, +40.6%
 
69. MANZANITA CAPITAL
LONDON
2021 BEAUTY SALES:
$448 MILLION (EST.)
+21% VS. 2020 (EST.)
+38% VS. 2019 (EST.)
MAIN BRANDS:
Byredo, Diptyque (perfume); Malin + Goetz (pores and skin, physique and hair care, perfume); Susanne Kaufmann (pores and skin, physique and hair care).

KEY FINANCIALS:
Like-for-like gross sales progress: +43% (EST.) vs. 2020, +74% vs. 2019
Like-for-like gross sales progress CAGR: 2019-21: +32%
 
70. MARKWINS BEAUTY BRANDS
CITY OF INDUSTRY, CALIF.
 2021 BEAUTY SALES:
$420 MILLION (EST.)
-17.6% VS. 2020 (EST.)
-30.6% VS. 2019 (EST.)
MAIN BRANDS: Wet ‘n’ Wild, Lip Smacker, Physicians Formula, Lorac, Black Radiance, The Color Workshop, The Color Institute, Bonne Bell, Pop.
KEY FINANCIALS: N/A
 
71. WELEDA
ARLESHEIM, SWITZERLAND
2021 BEAUTY SALES:
$405.6 MILLION (EST.)
€342.9 MILLION (EST.)
+3% VS. 2020 (EST.)
+4.9% VS. 2019 (EST.)
MAIN BRANDS: Weleda (pure and natural pores and skin and physique care, males’s care, hair care, mom and child care, lip balms, private care).
KEY FINANCIALS:
Biggest markets: Germany, France, Switzerland
 
72. COMBE INC.
WHITE PLAINS, N.Y.
2021 BEAUTY SALES:
$405 MILLION (EST.)
+6.6% VS. 2020 (EST.)
+8% VS. 2019 (EST.)
MAIN BRANDS:
Just for Men, Control GX, Virtue Labs (hair care and coloration), Aqua Velva, Williams Lectric Shave, Brylcreem (males’s grooming, in North America), Vagisil (intimate skincare).
 
73. NIPPON MENARD COSMETIC CO.
NAGOYA, JAPAN
2021 BEAUTY SALES:
$401.8 MILLION (EST.)
¥44.1 BILLION (EST.)
-13.2% VS. 2020 (EST.)
-11.1% VS. 2019 (EST.)
MAIN BRANDS: Authent (skincare, perfume, physique care), Embellir, Fairlucent (skincare, make-up), Illuneige, Lisciare, Colax, Herb Mask (skincare), Beauness (pores and skin and physique care), Jupier, TK (make-up, skincare), Crowa (hair care), Divum (skincare, make-up, in China), Reliever (skincare, in China).
 
74. EMBELLEZE GROUP
RIO DE JANEIRO
2021 BEAUTY SALES:
$387.7 MILLION (EST.)
R$2.09 BILLION (EST.)
+8.3% VS. 2020 (EST.)
+53.7% VS. 2019 (EST.)
MAIN BRANDS: Novex, Amacihair, Hairlife, Lisahair, SempreBella, Vitay (hair care and therapy). Natucor, Maxton (hair coloration), Nutrisalon (skilled hair care). BioSalut (private care).
Key Financials:
International gross sales: 11% of revenues
Domestic gross sales: +24%
  
75. BURT’S BEES
DURHAM, N.C.
2021 BEAUTY SALES:
$380 MILLION (EST.)

+10% VS. 2020 (EST.)
+0.8% VS. 2019 (EST.)
MAIN BRANDS:
Burt’s Bees (magnificence, pores and skin, lip, hair, males’s and child care)
KEY FINANCIALS:
Domestic retail gross sales: $361 million (based mostly on IRI POS knowledge),
+10.1%  vs. 2020
Flat vs. 2019
Biggest markets: U.S., Canada, the U.Okay.
 
75. E.L.F. BEAUTY
OAKLAND, CALIF.
2021 BEAUTY SALES:
$380 MILLION (EST.)
+26.5% VS. 2020 (EST.)
+38.4% VS. 2019 (EST.)
MAIN BRANDS: E.l.f. Cosmetics (make-up, skincare, brushes, instruments and units), Well People, (make-up, skincare), Keys Soulcare (skincare, residence perfume).
KEY FINANCIALS:
U.S.: 89% of gross sales
Digital: 14% of gross sales (vs. 16% in 2020 and 10% in 2019)
 
77. MILBON CO. LTD.
TOKYO
2021 BEAUTY SALES:
$378.9 MILLION
¥41.58 BILLION
+16.4% VS. 2020
+14.7% VS. 2019
MAIN BRANDS: Milbon, Aujua, Villa Lodola, Ordeve, Sophistone, NeoLiscio (hair care, coloration, styling and perming), Imprea (skincare, make-up).
KEY FINANCIALS:
Domestic gross sales: ¥33.64 billion, +12.6% vs. 2020
International gross sales: ¥7.9 billion, +35.8% vs. 2020
Top worldwide markets:
South Korea (gross sales ¥3.4 billion, +34%, or +25% in native foreign money); China (gross sales ¥2.15 billion, +42%, or +27% in native foreign money); U.S. (gross sales ¥905 million, +95%, or +89% in native foreign money).
 
 
78. PZ CUSSONS 
LONDON 
2021 BEAUTY SALES:
$374.1 MILLION (EST.)
£272 MILLION (EST.)
+4.3% VS. 2020 (EST.) 
+5.5% VS. 2019 (EST.)
MAIN BRANDS: St. Tropez (pores and skin and physique care), The Sanctuary Spa, Imperial Leather (bathtub, physique and skincare), Carex (hygiene, hand care).
KEY FINANCIALS: 
(SIX MONTHS TO NOV. 30): 
TOTAL COMPANY SALES FROM CONTINUING OPERATIONS:
283.7 million kilos, -9.3%, due mainly to the Carex model’s powerful comparisons with the corresponding interval final 12 months.
Largest markets: The U.Okay., U.S., Nigeria
 
79. GUTHY-RENKER
EL SEGUNDO, CALIF.
2021 BEAUTY SALES:
$369 MILLION (EST.)
-17.3% VS 2020 (EST.)
-19% VS. 2019 (EST.) 
MAIN BRANDS: Crépe Erase, Meaningful Beauty, Westmore, Specific Beauty, Dermaflash, It Cosmetics (repeat gross sales to current prospects), Sea Calm Skin, JLo Beauty. 

KEY FINANCIALS: N/A
 
80. FORMA BRANDS
SAN FRANCISCO
 2021 BEAUTY SALES:
$350 MILLION (EST.)
-12.5% VS. 2020 (EST.)
-20.5% VS. 2019 (EST.)
MAIN BRANDS: Bad Habit (skincare), Lipstick Queen, Morphe, Morphe 2, R.E.M. Beauty (make-up). Playa (hair care).
 
81. NOEVIR HOLDINGS
KOBE and TOKYO 
2021 BEAUTY SALES:
$349.5 MILLION (EST.)
¥38.35 BILLION (EST.)
+2.5% VS. 2020 (EST.)
-14.3% VS. 2019 (EST.)
MAIN BRANDS: NOEVIR CO.: Speciale, 505, 99Plus (skincare, make-up). TOKIWA PHARMACEUTICAL CO.: Nameraka Honpo (skincare), Excel (make-up), Nov (skincare, make-up).
KEY FINANCIALS (FY ended Sept. 30, 2021):
Cosmetics gross sales: ¥38.33 billion, -1.1% vs. 2020
Cosmetics working earnings: ¥9.6 billion, +1%
More than 90% of the group’s enterprise was home
Biggest worldwide markets: China, Taiwan
 
82. NUXE GROUPE
BOULOGNE-BILLANCOURT, FRANCE
2021 BEAUTY SALES:
$343.1 MILLION (EST.)
€290 MILLION (EST.)
+7.5% VS. 2020 (EST.)
+1% VS. 2019 (EST.)
MAIN BRANDS: Nuxe, Resultime (pores and skin and physique care, perfume).
KEY FINANCIALS:
France: 47% of gross sales (est.)
Biggest worldwide markets: Italy, Spain
Online gross sales: +15% vs. 2020
 
83. CAUDALIE
PARIS
2021 BEAUTY SALES:
$337.1 MILLION (EST.)
€285 MILLION (EST.)
+10% VS. 2020 (EST.)
+10% VS. 2019 (EST.)
MAIN BRANDS: Vinoperfect, Resveratrol-Lift, Premier Cru, Vinosource, Beauty Elixir, Vinergetic, Vinothérapist, Vinosculpt, Vincoclean (skincare). Eaux Fraîches (perfume).
KEY FINANCIALS:
Biggest markets: France, the U.S., China, Italy, Germany
 
84. LION CORP.
TOKYO
 2021 BEAUTY SALES:
$334.6 MILLION (EST.)
¥36.72 BILLION (EST.)
-21.5% VS. 2020 (EST.)
+5.1% VS. 2019 (EST.)
MAIN BRANDS: Kirei Kirei (hand cleaning soap), Ban (deodorant), Pro Tec (males’s hair and physique care), Hadakara, Shokubutsu-Monogatari (physique care), Soft in 1 (hair care).
KEY FINANCIALS:
Total firm internet gross sales: ¥366.23 billion, +3.1% vs. 2020
Total working revenue: ¥31.18 billion, -29.3%
Beauty care gross sales in Japan: ¥24.73 billion, -21.5%
 
85. SODALIS GROUP

LODI VECCHIO, ITALY
2021 BEAUTY SALES:
$317.4 MILLION (EST.)
€268.3 MILLION (EST.)
+2.5% VS. 2020 (EST.)
-3.6% VS. 2019 (EST.)
MAIN BRANDS: BioNike (skincare, physique care, make-up). Bioetyc (skincare). Lycia (skincare, deodorants). Arbre Vert (skincare, hair care, deodorants). Leocrema, Dermolab (skincare, solar care). Vitesse (face care). Tesori D’Oriente, Denim (physique care, fragrances). Natural Honey (physique wash and lotion). Noxzema, Depilzero, Strep (shaving/depilation). Biopoint (hair care, skincare and solar care). Brelil, Wash&Go (hair care). Deborah (make-up).
KEY FINANCIALS:
Italy: €198.9 million (+4% vs. 2020, -4% vs. 2019)
International: €69.4 million (-1% vs. 2020, -4% vs 2019)
 
86. JAFRA COSMETICS INTERNATIONAL
WESTLAKE VILLAGE, CALIF.
2021 BEAUTY SALES:
$314.6 MILLION (EST.)
€265.9 MILLION (EST.)
-16.6% VS. 2020 (EST.)
-24.4% VS. 2019 (EST.) 
MAIN BRANDS:
Jafra (perfume, skincare, coloration cosmetics, toiletries)
 
87. DHC CORP.
TOKYO
2021 BEAUTY SALES:
$301 MILLION (EST.)
¥33.03 BILLION (EST.)
-7.3% VS. 2020 (EST.)
-30.7% VS. 2019 (EST.)
MAIN BRANDS: DHC (skincare, make-up, hair care, males’s, physique and child care, perfume). Olive Sube Sube, Medicated Q, Super Collagen.
KEY FINANCIALS:
Domestic gross sales: ¥26.94 billion, -11.9% (81.6% of complete)
Overseas gross sales: ¥6.09 billion, +20.6% (18.4% of complete)
Top three markets: Japan, Greater Asia, the U.S.
 
88. WOLFF GROUP
BIELEFELD, GERMANY
2021 BEAUTY SALES:
$294 MILLION (EST.)
€248.5 MILLION (EST.)
+3.2% VS. 2020 (EST.)
+10% VS. 2019 (EST.)
MAIN BRANDS: DR. KURT WOLFF: Alpecin, Plantur 39, Plantur 21 (hair care). Alcina (hair and skincare; make-up), Plantur 49 (skincare). DR. AUGUST WOLFF: Linola (skincare).
Key Financials:
Preliminary group gross sales: €355 million, +4.4% vs. 2020 (+13.4% vs. 2019)
 
89. EMAMI LTD.
KOLKATA, INDIA
2021 BEAUTY SALES:
$289.9 MILLION (EST.)
21.45 BILLION RUPEES (EST.)
+15.3% VS. 2020 (EST.)
+4.1% VS. 2019 (EST.)
MAIN BRANDS: Boroplus, Navratna, Vasocare, Emami Golden Beauty Talc, Malai Kesar Cold Cream, Creme 21 (skincare), Fair & Handsome (males’s skincare), Kesh King, Emami 7 Oils in One (hair care), HE (deodorant).

KEY FINANCIALS:
Domestic gross sales: 84% of enterprise (EST.)
International Sales:
South Asian Association for Regional Cooperation: 37%
Middle East, North Africa: 41%
Commonwealth of Independent States: 11%
Africa: 7%
Others: 5%
 
90. FABERLIC
MOSCOW 
2021 BEAUTY SALES:
$272.7 MILLION
20.1 BILLION RUBLES
+7.5% VS. 2020
+26.4% VS. 2019
MAIN BRANDS: Global Oxygen, Oxiology, OxyCarboxy, Oceanum, Dream Therapy, One Week Miracle, Dr. Core, Garderica, Renovage, Beauty Lab, Biomica, BioGlow, Verbena, Iseul, Vario, Bloom (skincare). Faberlic Expert, L.Ove (pores and skin and physique care, hair care). Beauty Café (physique care, perfume). Faberlic by Valentin Yudashkin, Renata, Viking (perfume). Glam Team, Do the Best, Secret Story (make-up). Salon Care, Arisu, Blonde Icon, Curly Icon, Volume & Style (hair care).
KEY FINANCIALS:
Domestic gross sales: 41% of revenues
Key worldwide markets: Kazakhstan, Belarus, Uzbekistan, Azerbaijan, Poland.
 
91. GUANGDONG MARUBI BIOTECHNOLOGY CO.
GUANGDONG, CHINA
2021 BEAUTY SALES:
$271.2 MILLION (EST.)
CNY 1.75 BILLION (EST.)
Flat VS. 2020 (EST.)
-3.1% VS. 2019 (EST.)
MAIN BRANDS: Marubi, Haruki (skincare). Passional Lover (make-up).
KEY FINANCIALS:
Reported gross sales in the primary 9 months of 2021: CNY 1.14 billion, flat year-over-year (-5.8% vs. 9M 2019)
 
92. ODDITY
NEW YORK
2021 BEAUTY SALES:
$268 MILLION (EST.)
+95.6% VS. 2020 (EST.)
+312.3% VS. 2019 (EST.)
MAIN BRANDS: Il Makiage
KEY FINANCIALS:
95% of income comes from IlMakiage.com
U.S.: 75% of income
 
93. REVOLUTION BEAUTY GROUP
LONDON
2021 BEAUTY SALES:
$264.8 MILLION (EST.)
£192.5 MILLION (EST.)
+40% VS. 2020 (EST.)
+41% VS. 2019 (EST.)
MAIN BRANDS: Makeup Revolution, I Heart Revolution (make-up). Revolution Skincare, Revolution Haircare.
KEY FINANCIALS:
Sales March-August 2021: £78.6 million, +39% vs. H1 2020
 
94. CARTIER
PARIS
2021 BEAUTY SALES:
$261.4 MILLION (EST.)
€221 MILLION (EST.)
+30% VS. 2020 (EST.)
+5.2% VS. 2019 (EST.)
MAIN BRANDS: Cartier Carat, L’Envol de Cartier, La Panthère de Cartier, Pasha de Cartier, Baiser Volé, Déclaration, Eau de Cartier, Must de Cartier, Santos de Cartier, Les Heures de Parfum, Les Heures Voyageuses, Les Epures de Parfum, Rivières de Cartier (perfume).

KEY FINANCIALS:
N/A
 
95. ANASTASIA BEVERLY HILLS
LOS ANGELES
2021 BEAUTY SALES:
$250 MILLION (EST.)
+25% VS. 2020 (EST.)
-16.7% VS. 2019 (EST.)
MAIN BRANDS: Anastasia Beverly Hills (make-up).
KEY FINANCIALS: N/A
 
95. HUDA BEAUTY
DUBAI, U.A.E.
2021 BEAUTY SALES:
$250 MILLION (EST).
FLAT VS. 2020 (EST).
FLAT VS. 2019 (EST).
MAIN BRANDS: Huda Beauty, Glowish (make-up). Kayali (perfume). Wishful (skincare).
KEY FINANCIALS: N/A
 
97. LUXURY BRAND PARTNERS
NEW YORK 
2021 BEAUTY SALES:
$249.9 MILLION (EST).
+19% VS. 2020 (EST.)
+22.5% VS. 2019 (EST.)
MAIN BRANDS: R+Co, R+Co Bleu, IGK, V76 by Vaughn, In Common (hair care). Smith & Cult (make-up, nails). One/Size (make-up). Elaluz (make-up, skincare).
KEY FINANCIALS:
U.S.: 80% of gross sales
International: 20% of gross sales, led by Australia and Canada
 
98. ALFAPARF GROUP
OSIO SOTTO (BERGAMO), ITALY
2021 BEAUTY SALES:
$247.2 MILLION
€209 MILLION
+37% VS. 2020
+7.7% VS. 2019
MAIN BRANDS: Alfaparf Milano, Yellow, Alta Moda é…, Il Salone Milano (hair care), Ten Science, Dibi Milano, Becos, Olos (pores and skin and physique care). Solarium (solar care). Decoderm (skincare/make-up).
KEY FINANCIALS:
Main markets:
Italy: €75.9 million (+34% vs. 2020, +12.6% vs. 2019)
Brazil: €29.3 million (+68% vs. 2020, +5% vs. 2019)
Mexico: €19.6 million (+67% vs. 2020, +12% vs. 2019)
 
99. MAESA
NEW YORK 
2021 BEAUTY SALES:
$241.3 MILLION (EST.)
+78 % VS. 2020 (EST.)
+145.2% 2019 (EST.)
MAIN BRANDS: Kristin Ess, Flower Beauty, Hairitage, TPH by Taraji, P2, Hey Humans, Anomaly, Mix:Bar, Believe Beauty, Believe Skin, Root-to-End, GoodBaths.
KEY FINANCIALS:
Total Maesa gross sales: $344 million +46% vs 2020 (EST.)
Hair care: 53%
Color cosmetics: 31%
Bath & physique care: 7%
Fragrance: 6%
Skin care: 3%
 
100. ABLE C&C
SEOUL
2021 BEAUTY SALES:
$232 MILLION (EST.)
KRW 265.75 BILLION (EST.)
-13.6% VS. 2020 (EST.)
-37% VS. 2019 (EST.)
MAIN BRANDS: Missha, A’Pieu, Swiss Pure, Mefactory, TR (pores and skin, bathtub and physique care; make-up).

KEY FINANCIALS (EST.):
Operating loss: KRW 22.28 billion vs. KRW 68 billion in 2020
Net loss: KRW 42.47 billion vs. KRW 88.26 billion
 
For extra from WWD.com, see:
Updated: All the Beauty M&A Deals of 2022
North America, China Help Drive L’Oréal’s Q1 Sales Up 19 Percent
LVMH Q1 Revenues Jump Despite War in Ukraine, China Lockdowns

https://wwd.com/beauty-industry-news/beauty-features/2021-top-100-global-beauty-manufacturers-1235163041/

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