Molton Brown and World Duty Free have unveiled a “high-profile campaign” at key UK airports together with London Heathrow and Manchester to welcome back consumers this spring.
The new Molton Brown Delicious Rhubarb & Rose assortment is on the forefront of the campaign, with devoted shows at World Duty Free shops. The Must Have Tables and Beauty Stations are situated at areas of excessive footfall and have the brand new assortment alongside different Molton Brown fragrances.
Beauty Stations are situated at London Gatwick, Stansted, Edinburgh, Glasgow, Birmingham, Liverpool and Manchester airports, whereas the Must Have Tables function at Stansted and London Heathrow Terminals 2 and 5.
Molton Brown Associate Director Global Travel Retail Rosie Cook stated: “It is great to see consumers returning to UK airports and we’re delighted to be serving to them to seek out one thing particular as they return to journey and journey retail – or simply take pleasure in a possibility to deal with themselves or a liked one.
“We know that shopper behaviour has developed prior to now two years. Customers need to have the ability to work together with manufacturers in a wide range of methods and these new shows offers them the identical iconic Molton Brown expertise however tailor-made to satisfy their particular wants.”
The Beauty Stations provide consumers the possibility to discover the brand new Delicious Rhubarb & Rose Eau de Toilette and Eau de Parfum provide, whereas the Must Have Tables are designed to ship ‘grab-and-go’ satisfaction for consumers by making new and in style merchandise simply accessible.
Dufry Head of Beauty within the UK Delphine Poultney added: “We are more than happy to have the ability to work with our long run companion Molton Brown to supply such product highlights to our prospects.
“The perfume is fantastically crafted with English elements and as passenger footfall returns, it’s extra vital than ever that we’ve got one of the best presents to satisfy the tastes and wishes of our prospects. After the challenges of the previous two years, we’re working relentlessly to supply one of the best to passengers as they arrive back to our airports.”
Delicious Rhubarb & Rose was created by Senior Perfumer Vanessa Prudent utilizing two British elements to create a floral and fruity scent.
https://www.dfnionline.com/latest-news/world-duty-free-molton-brown-welcome-back-travellers-spring-campaign-15-04-2022/
