In the primary quarter of 2022, US status magnificence business gross sales income reached $5.3 billion, a 19% improve versus Q1 2021, in accordance with The NPD Group.
“Makeup and hair merchandise are the classes which have risen to the event within the first quarter, signaling that customers are able to dress up once more,” mentioned Larissa Jensen, magnificence business advisor, The NPD Group. “Valentine’s Day supplied a further raise to perfume gross sales, which have loved robust development all through the pandemic. Fragrance has change into a mood-boosting luxurious that individuals are shopping for not solely as a present for others, but in addition as a deal with for themselves.”
Holidays are huge moments for the perfume market. In reality, almost 20% of Mother’s Day present consumers in 2021 bought fragrances—double the speed of different magnificence classes. In Q1, perfume juice gross sales, together with perfumes and colognes, grew by 23%.Within the make-up class, lip make-up product income grew on the quickest fee, adopted by face and eye make-up. Lipstick gross sales had been up 44% in Q1 2022, versus final yr. Sales of blush and bronzer grew by 45% and 38%, respectively. Suggesting a rise in make-up utilization, make-up remover gross sales elevated by over 30% for the quarter, mentioned NPD Group.The hair-care market continues to expertise income development throughout the board. Sales of hair-styling merchandise grew 35% in Q1. Hair-color additionally continued to develop, with double-digit gross sales will increase, at the same time as salons have reopened. In reality, 21% of hair product shoppers have partaken in do-it-yourself (DIY) haircare in lieu of salon visits, in accordance with The Future of Hair report from NPD.Body skincare product income continued to develop at a sooner fee than facial skincare, with gross sales up 26% and 11%, respectively.Sunscreen gross sales elevated by almost 60%.
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