India has been dwelling to the traditional science of Ayurveda and yoga, world-renowned in the present day as two best pure wellness philosophies. These two have additionally emerged as two of the fastest-growing segments within the wellness trade, pegged at USD 490 billion in India alone. Unlike different merchandise, it provides practitioners a sustainable and complete life-style, primarily based on age-old and confirmed ideas. Traya Health, an up and coming hair-care startup, combines these practices with diet and dermatology for an all-inclusive approach that addresses hair well being from its roots. Saloni Anand, the co-founder, Traya Health speaks to The Statesman on the corporate’s origins and the developments that may outline the trade in 2022.
Q. What is the story behind Traya? How did it come into being?
A. About 4 years in the past, my husband, Altaf was recognized with thyroid which led to fast weight acquire and vital hair loss. His situation was additional aggravated by a hustle-filled life-style. The medical doctors put him on lifelong treatment. Yet, these drugs couldn’t assure that his hair loss wouldn’t recur. Being a research-oriented couple, we plunged ourselves into analysing his analysis, solely to understand that this situation is linked to a number of inside well being features, majorly intestine well being. After days of analysis, we got here to the conclusion that Ayurveda and diet could be simpler in creating a preventive approach. On understanding this, we got down to assist household and pals, and finally we based Traya.
Q. There are a lot of hair care and wellness manufacturers in market. What units Traya aside?
A. Unlike different hair care manufacturers, Traya is just not a product-based firm. Instead, it manages hair fall by first addressing the basis trigger. Traya’s secret lies in its analysis, which is science-backed and physician prescribed. Every buyer is assigned a staff of medical doctors, together with a dermatologist, nutritionist, and Ayurvedic practitioner who customise a therapy plan primarily based on the sort, stage, and underlying root causes behind hair fall. Customers obtain a custom-made equipment with a prescription at their doorstep. We carry out one of the best of Allopathy, Ayurveda, and diet to struggle one thing as cussed as hair loss. Traya additionally supplies a hair coach who guides clients through their hair development journey, consistently takes suggestions, tracks the progress, and modifies the therapy every time required.
Q. Hairfall is normally thought of to be a ladies concern. How a lot fact is there to that assertion?
A. Women are typically extra obsessed about their hair when in comparison with males. Men are much less affected by hair fall until they discover crowning (hair fall on the prime of their head. 70% of male clients at Traya fall between levels 3 and 4 of hair fall. On the opposite hand, ladies begin panicking in the event that they discover even a slight change of their hair. This might be why the hair care trade is dominated by merchandise primarily catering to ladies. However, the reality is that nearly 85% of the grownup inhabitants suffers from male sample hair loss, also called androgenic alopecia.
Q. Can Ayurveda critically resolve trendy Indian haircare problems? Also, do you suppose that with food regimen alteration we will repair haircare problems with out having to subscribe to holistic therapies?
A. Although Ayurveda is an historic science, it could get to the basis explanation for a downside, thereby act as a safety measure in treating trendy hair care problems. Ayurveda will help with widespread hair problems like delicate dandruff that recurs in sure seasons in addition to circumstances like continual dandruff that want extra holistic therapy. While dietary modifications will help in sustaining hair well being, in case of circumstances like hair thinning that happen resulting from dietary deficiencies, acceptable dietary supplements could also be prescribed together with holistic care.
Q. Why can’t shampoos and serums alone work to maintain hair wholesome and glossy, as is marketed by many grooming manufacturers?
A. Hair well being is commonly regarded as a one-dimensional approach and this perception permits hair care industries to hawk shampoos and serums as a answer to maintain hair shiny and clear. In actuality, it’s your inside well being that displays the situation of your hair. Insufficient nutrient consumption and harsh chemical compounds can depart your hair wanting lifeless. Shampoos can clear the grime and dirt off your scalp however they can not promote its shine. What you want is a food regimen that incorporates all of the important proteins, nutritional vitamins, and minerals which can be vital for wholesome hair.
Q. With a lot of “gharelu nuske” in each family, what are a few of the widespread errors that Indians commit in relation to haircare?
A. While making hair masks with dwelling substances looks like a foolproof plan, not each masks is supposed for all hair sorts. Some of the most typical errors folks make are that they don’t dilute harsh substances like apple cider vinegar or lemon which later result in burns, rashes, and finally hair fall. Another widespread mistake is to make use of oils to scale back dandruff which may be sticky.
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