There are at all times new product launches, it typically appears outrageous on the quantity of newness that’s being launched into the wonder market. How can we sustain with all the brand new merchandise? And lots of the time the ‘new’ merchandise are revised variations of what was accessible earlier than with new science added or new shades. But then typically a brand new vary is launched, and it hits the candy spot, arduous.
Last week Andrew Fitzsimons, arguably Ireland’s most profitable hairdresser, launched a brand new haircare model. Andrew has created some main appears to be like on a few of the world’s most well-known faces ranging, from the entire of the Kardashian clan to Madonna with somewhat little bit of Mariah Carey thrown in. Andrew is aware of hair, having began working in salons on the tender age of 13 and he hasn’t appeared again. He has labored all around the world dwelling in Paris, New York and now LA. His appears to be like have graced journal covers throughout the globe and he has created appears to be like for just about each pink carpet that all of us swoon over. Basically, he’s a rockstar of hair!
When I noticed the marketing campaign pictures for his haircare model, I fell in love instantly. It just isn’t usually that you just see a correct relatable individual as one of many essential fashions in a magnificence marketing campaign. Well, Andrew has turned that on its head and put women of all shapes, sizes and pores and skin tones entrance and centre. It is without doubt one of the most inclusive magnificence campaigns that I’ve ever seen, and it isn’t simply the token lady within the background. These beauts of women are photographed on their very own, with probably the most unbelievable 80’s impressed make-up, attractive wind-blown hair and physique on full view, fats rolls and double chins being celebrated. And the hair is being blown by the wind, not your regular hair marketing campaign with no hairs misplaced. These pictures are alive and stuffed with pleasure and power.
There are 26 merchandise within the vary and you’ll discover the right product for you throughout the vary it doesn’t matter what texture hair you could have. There are 4 classes within the haircare vary: Virgin Repair, Fantasy Curls (for 3A – 4C curl sorts), Body Volume, Prism Shine and Amethyst Blonde. There is a shampoo & conditioner in every vary and particular masks, oils/serums and sprays, and naturally, there are mega styling merchandise that can be utilized with all 4 ranges. The dry shampoo has already bought out on-line at Boots however can be restocked quickly. The scent of the merchandise is wonderful, like costly fragrance ranges of fine.
Most importantly they work. They do precisely what they are saying they are going to do. I purchased Prism Shine Invisible Shine Spray which is infused with hyaluronic acid and it’s spectacular, not oily in any respect, it simply provides an ideal gloss to your hair. I additionally received Après Sexe Texture Spray, which is a genius of a product that provides texture however doesn’t make hair crispy and cheesy like many different texture sprays. I additionally received the Body Volume Blowdry Hold Spray, the right addition to a voluminous blowdry that’s brushable and workable after you spray it.
The vary is unique to Boots and ranges in worth from €7.99 to €14.99, proving that you just don’t should spend megabucks to get nice merchandise. I can’t wait to attempt the remainder of the vary for work and naturally at residence!
https://www.picture.ie/type/the-monthly-must-have-andrew-fitzsimons-haircare-412965
