Shiseido debuts AI Makeup Advisor in collaboration with Revieve

Prestige magnificence group Shiseido has launched a synthetic intelligence (AI) make-up advisor to its providing created by Revieve, a personalised digital tech firm.
Launching for purchasers in the EMEA area, the AI Makeup Advisor utilises Revieve’s AI Selfie Analysis programme that mixes personalised suggestions with digital try-on know-how to offer customers with recommendation on make-up.
The know-how is obtainable to make use of by way of Shiseido’s web site, the place clients can add a selfie and reply questions primarily based on their magnificence targets. Users will then obtain a listing of really useful merchandise for full make-up software and can be capable of attempt merchandise on by way of the uploaded selfie.
Using this information, Revieve mentioned manufacturers are capable of achieve a “clear understanding of their customers”, together with how they work together with touchpoints, giving them perception to a buyer’s buy journey.
The duo have collaborated since 2019, beginning with the launch of a Skincare Advisor now used all through all Shiseido markets. The new know-how builds on the businesses partnership, aiding Shiseido’s mission of changing into “the main private magnificence wellness firm”, the group mentioned in a launch.
“While our partnership with Revieve began in the skincare class, we’re excited to proceed this ongoing collaboration and increase to make-up,” mentioned Romain Carrega, EMEA status director of the Japanese cosmetics model.
Carrega continued: “Shiseido’s clients can now buy new merchandise with full confidence and uncover a make-up routine that works for them. Delivering these improvements to customers to pursue magnificence and wellness have been a part of the Shiseido DNA since day one.”

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