“Shahs of Sunset” could also be over, however Reza Farahan’s style for luxurious continues to be going robust.
In an unique interview with Page Six Style, the beloved sequence star, 48 — who launched Reza Be Obsessed haircare final 12 months — broke down the advantages of the opulent components in his merchandise: champagne, gold and diamonds.
“I wasn’t focused on being part of a model that was going to have my identify on it that wasn’t going to be nice,” he says of making the road alongside magnificence trade veteran Sheree LaDove Funsch.
“Sheree was like, ‘Yo, do you know that champagne has the identical pH stability as apple cider vinegar? It’s nice for shine, however it smells like toes. Champagne is extra luxurious and in line with [your brand],’” Farahan recollects.
“I’m like, ‘Girl, I really like me some Cristal. Keep speaking!’”
Reza Farahan tells Page Six Style why champagne, gold and diamonds must be added into your haircare routine. Page Six
In subsequent conversations, the brand new enterprise companions got here to appreciate that crushed gold and diamonds even have the potential to enhance hair well being.
“At this molecular weight, gold and crushed diamonds, they will truly defend and seal the hair,” Farahan says, including that the lavish components gained’t make their method down your bathe drain, as they take up into your strands. “They don’t wash away the best way you assume they’d.”
The inclusion of gold in Reza Be Obsessed is especially sentimental for the OG Bravolebrity, because it reminds him of his Persian tradition — together with his expertise fleeing Iran as a baby with his household for a brand new life in Los Angeles many years in the past.
“As a refugee, gold touches me as a result of that stuff you retain in the home — as a result of we needed to decide up and run from our nation that we left. Gold is admittedly significant to us. I connect with it. It’s in our blood as Persians,” he says, jokingly including, “We get gold chains out of the womb!”
The “Shahs of Sunset” star launched Reza Be Obsessed in 2021 alongside magnificence trade veteran Sheree LaDove Funsch.Courtesy
Surprisingly, nevertheless, these luxe gender-neutral merchandise gained’t break the financial institution. The most costly merchandise — a frizz-taming Black Diamond Oil made with black truffle oil and, you guessed it, diamonds — will solely run you $33.
As for Farahan’s private favorites? The actual property agent depends on his Love My Leave-In conditioner ($8) and King of Wax ($24) to maintain his silver locks easy. (Farahan has progressively embraced his grays, ditching the shellacked jet-black ‘do for which he was as soon as recognized.)
“I wished to make it possible for all of the merchandise actually complemented each other,” he says of his vegan and cruelty-free assortment. “You can use any mixture and it gained’t weigh your hair down.”
Farahan — who spoke with us earlier than it was revealed that “Shahs” is ending after 9 seasons — additionally says that Reza Be Obsessed has supplied him a possibility to kind a deeper connection with followers who’ve adopted his actuality TV journey for a decade.
Farahan tames his silver locks with a number of of his personal merchandise, together with the Love My Leave-In conditioner. Courtesy
“What I really like about it’s the connection you make with a fan or a buyer, as a result of they might watch me on a present and they’ve supported [me] for lots of years, as a result of these Bravo followers,” he explains.
“They talk with me on social media. And I do know after they get the product, they know I exploit it. You join in a brand new method and I really feel like they’ve part of you with them, and it’s particular.”
Reza Be Obsessed is on the market at rezabeobsessed.com and macys.com. And to have fun LGBTQIA+ Pride Month, Farahan — a proud member of the group — is making his merchandise accessible at 50 Macy’s places in June.
https://pagesix.com/2022/04/12/shahs-star-reza-farahan-washes-his-hair-with-gold-and-diamonds/
