Piramal Pharma Limited’s shopper merchandise division on Wednesday introduced its affiliation with actress Priyanka Mohan for its skincare brand, Lacto Calamine. The brand is increasing its oily skincare product portfolio in South India. With its new brand marketing campaign, ‘Clear Matte Balanced Face,’ Lacto Calamine goals at addressing shoppers’ oily pores and skin issues.
According to the corporate, the skincare class in India is witnessing a increase as shoppers are continually aspiring for excellent clear pores and skin. Lacto Calamine with its new vary of merchandise goals to sort out oily pores and skin issues and supply shoppers with merchandise which is able to give a day by day oil free matte wanting pores and skin.
“We consider, for the fashionable girl, a holistic strategy to wellness is vital and it applies to skincare as properly. The enlargement of the Lacto Calamine vary in skincare is a part of our technique to bolster and consolidate our brand presence within the magnificence class. It will deal with shoppers’ oily skincare wants, serving to them obtain clear and balanced pores and skin. We are associating with Priyanka Mohan as we increase our product strains within the South market. Mohan has executed some notable work in South cinema and has an interesting on-screen persona which makes her an excellent match for our brand to succeed in its target market,” Nitish Bajaj, CEO, shopper merchandise division, Piramal Pharma, mentioned.
“Women face myriad pores and skin points together with oily skin-related issues which have to be tackled. Lacto Calamine with its deep understanding of skincare issues, primarily confronted by girls, presents a holistic answer to assist them obtain clear, matte pores and skin. I share the brand’s imaginative and prescient of redefining how Indian girls can simply obtain a good looking and balanced look,” Mohan acknowledged on her affiliation with the brand.
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