Oway—an Italy-based model of natural and biodynamic agricosmetics for hair, pores and skin, and physique, and among the many first manufacturers within the cosmetics trade to succeed in 99% plastic-free packaging—has launched within the US.
“Committed to turning into utterly plastic-free within the close to future, we’re so excited to formally launch within the United States, bringing pure and infinitely recyclable merchandise and packaging to each salons and shoppers,” mentioned Sharon Nykaza, common supervisor of Oway United States.
With the usage of licensed biodynamic and natural uncooked supplies, obtained by making certain most transparency all through the availability chain from the sector to the formulations, Oway ensures pure plant substances and extracts in all its therapies respecting biodiversity. The firm works with a community of licensed Italian companions and with biodynamic and natural farmers who develop in response to inflexible agricultural and eco-friendly requirements.
Founded in 1948, Oway believes in a formulation based mostly on the stability of substances that add worth, properties and effectiveness to the product with out the usage of aggressive substances. Oway is a portmanteau of the Organic Way, an expression that mixes biology (natural) with way of life (means).
Coining the time period Agricosmetica, Oway’s manifesto helps its dedication to rising zero-mile vegetation, flowers, and medicinal and fragrant shrubs on their Ortofficina property in Bologna, Italy. Established in 2010, the business farm grows its herbs and vegetation, distilling them immediately after which utilizing them in merchandise.
Sustainability is embraced not solely in Oway’s manufacturing processes and packaging selections, however actively entails the corporate’s whole routine, manifesting itself in on a regular basis life, by small, however essential inexperienced habits. Oway was the primary Italian model within the skilled sector to have chosen to switch plastic in favor of glass and aluminum for all bottles and jars. By eliminating pointless packaging in 2013 and dealing completely with eco-sustainable supplies, Oway has decreased its environmental footprint considerably whereas persevering with to supply high-quality merchandise.
“Glass can protect and shield the integrity of the formulation’ botanical extracts, shielding them from UV rays and defending them from micro organism,” famous Nykaza. “Committed to turning into utterly plastic-free within the close to future, we’re so excited to formally launch within the United States, bringing pure and infinitely recyclable merchandise and packaging to each salons and shoppers.”
From ideation and conception to hand-crafting and harvesting the supplies wanted, Oway creates all of its merchandise in-house. In 2017, Oway opened Artigiano, a wooden workshop and manufacturing laboratory the place ecological options, instruments and furnishings for magnificence salons are made in response to the ideas of round design.
Oway creates unique rituals within the salon to be continued at dwelling by efficient multisensory therapies. Salon companions differentiate themselves by the usage of pure and unique merchandise and coverings, selecting to work in an surroundings that’s 99% plastic-free and setting up true, sustainable practices through the use of protected, hygienic and protecting containers similar to glass and aluminum.
Oway touts itself as carrying the primary everlasting agricosmetic hair-coloring therapy with greater than 35% biodynamic and natural sage macerate. Compared to different skilled therapies, Oway ensures consolation and gentleness for each hairstylists and their visitors, offering dermatologically nickel-tested formulation made with as much as 97% biodegradable substances.
Following its US launch, the model is in search of salon companions to undertake its sustainable values, present unique therapies and multisensory experiences as an official Oway salon.Go right here to study extra about turning into an Oway salon.
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