Nuxe introduces reformulated skincare collection to travel retail

Nuxe has launched re-formulated Crème Fraîche de Beauté hydration lotions to travel retail.
The skincare model has relaunched the Crème Fraîche de Beauté Plumping Cream and Crème Fraîche de Beauté Rich Cream merchandise that type a part of a whole relaunch of the collection, which was first launched in 1999.
The 48-hour, multi-purpose moisturising lotions are vegan-compliant and formulated with 98% natural-origin components and the brand new packaging designs function pictograms highlighting these requirements. The 30ml tubes and 50ml jars are additionally totally recyclable with the outer bins utilizing recyclable FSC cardboard.
Nuxe Head of Export, Travel Retail & Middle East, Elodie Brunner mentioned: “With Crème Fraîche de Beauté now we have successfully reinvented the supply of pores and skin rehydration with merchandise we consider will enchantment strongly to the 75% of girls who usually use moisturising day cream and in addition entice youthful customers to this ever-growing share which has grown from lower than 50% in 2019. Skin moisturising merchandise specifically are extremely related to shoppers on their travels and this plus the travel-friendly pack sizes make Crème Fraîche de Beauté an excellent travel retail product.”

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