NC Courage Announce Partnership with Virtue® Hair Care

NC Courage Announce Partnership with Virtue® Hair Care

Virtue® brand will likely be featured on proper sleeve of Courage residence and away jerseys by means of 2023

Cary, NC (April 22, 2022) – The North Carolina Courage, two-time champions of the National Women’s Soccer League (NWSL), have partnered with international biotech hair care model, Virtue®, the membership introduced in the present day. The Raleigh-based hair care firm indicators on as the brand new Courage jersey sleeve sponsor by means of the 2023 season.

This partnership represents Virtue’s continued mission to problem the boundaries of magnificence by means of expertise, efficiency, collaboration, and ladies’s empowerment.

“We are thrilled to companion with a female-founded, locally-based, international model that acknowledges our robust, achieved athletes as magnificence and vogue position fashions,” Club President Francie Gottsegen mentioned. “Together, Virtue and the NC Courage will elevate one another’s manufacturers by showcasing these world-class athletes and investing in girls’s sports activities.”

Virtue, based in 2017 by CEO Melisse Shaban, is a status hair care firm primarily based in Raleigh, NC, that manufactures and markets technology-based hair care merchandise. Named one of many World’s Most Innovative Companies for 2022by Fast Company, Virtue was developed because of the scientific discovery by a bunch of scientists in Winston-Salem, NC, searching for to heal severely wounded army troopers. Their breakthrough, a human-identical keratin protein referred to as Alpha Keratin 60ku®, was additionally discovered to restore broken hair and is featured in each Virtue product.

“At Virtue we’re extraordinarily pleased with our native NC Courage workforce and delighted to announce this partnership,” Shaban mentioned.  “At our core, Virtue is a well being and wellness model that celebrates the ability of our clinically confirmed, human-identical protein to offer you your finest hair humanly doable. These younger girls athletes of the NC Courage are additionally implausible examples of what’s humanly doable and symbols of energy and sweetness for the long run.”

Shaban, just lately named to Forbes 50 over 50, has developed Virtue into an internationally acknowledged model, bought in over 30 nations and featured in Vogue, US Weekly, Women’s Health, O, The Oprah Magazine, The New York Times, Wall Street Journal, E! News, and extra.

“I’m so excited that the Courage has introduced this partnership with an organization that’s very near my coronary heart,” Courage midfielder Denise O’Sullivan mentioned. “The relationship that I’ve shaped with Melisse and her household has had a big impact on my life. Melisse first launched me to the superb Virtue merchandise just a few years in the past and I’ve observed a dramatic change within the high quality of my hair since utilizing them. The firm is a big advocate for ladies’s sports activities and this funding reveals that. It will make me extremely proud to put on the Virtue model on our sleeves each recreation day and signify them with satisfaction.”

In simply 5 years post-launch, Virtue has gained greater than 60 editorial and trade awards and enlisted acclaimed actress and entrepreneur Jennifer Garner as a model companion. Garner can also be an investor of Angel City, the NWSL workforce primarily based in Los Angeles, CA.

To study extra about Virtue, its expertise, and merchandise, go to its web site right here.

The Courage spherical out their Challenge Cup group stage play at residence tomorrow, April 23 towards the Washington Spirit. The match kicks-off at 1p.m. ET and can air stay on CBS Sports Network. Tickets to the match could be discovered right here.

For the total 2022 Regular Season Courage schedule, click on right here.



Virtue Labs® manufactures and markets modern, technology-based options for the well being of hair that present seen, transformational outcomes. Its proprietary, patented hero ingredient, Alpha Keratin 60ku®, is keratin in its purest, native kind – complete, unbroken and totally practical. It is the one totally practical, human-identical keratin protein available on the market in the present day, and it’s present in every of the corporate’s Virtue® haircare merchandise. Virtue Labs® relies in Raleigh, NC, with a expertise manufacturing facility in Winston-Salem, NC. For extra data please go to:

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