(Eds: Disclaimer: The following press launch comes to you beneath an association with PRNewswire. PTI takes no editorial accountability for the similar.)The L’Oréal Professional Products Division began itemizing marquee hair care merchandise from L’Oréal Professionnel Paris, Matrix, and Biolage on Myntra from the tenth of AprilBANGALORE, India, April 15, 2022 /PRNewswire/ — Myntra declares the launch of ‘L’Oréal Professional Products Division’, on its platform, bolstering its place as the most well-liked vacation spot to store for magnificence and private care merchandise. The L’Oréal Professional Products vary provides superior and specialised options to particular hair care wants of discerning prospects in search of efficient private care options. As the vacation spot of selection for all the vogue, magnificence and way of life wants of shoppers throughout the nation, Myntra’s prolonged affiliation with L’Oréal, will allow the skilled product vary to make inroads with it is thriving client base, whereas additionally strengthening Myntra’s choices in the area of salon-inspired expertise.Damage and breakage are some of the commonest hair considerations as we speak. This has led to shoppers searching for focused, customized and expert-led options in direction of higher haircare. As a frontrunner in the area of magnificence and private care, Myntra is aiming to make skilled and salon-inspired hair care accessible at dwelling to its shoppers. With an assortment of over 60 professionally perfected merchandise, the L’Oréal Professional Products Division is ready to supply the greatest of hair care options from L’Oréal Professionnel Paris, Matrix, and Biolage on Myntra. The worth factors for the Professional Products vary span throughout ₹300 to ₹800 together with hair masks, serums, deep conditioners, hair oils, and specialised shampoos, amongst others. Some of the bestsellers from the vary embrace the L’Oréal Professionnel Paris Absolut Repair and Xtenso Care regimes. Leveraging its tech prowess to allow seamless and distinct product discovery, Myntra is working in direction of launching a ‘product finder’ on the app, permitting shoppers to simply discover and decide their favourite merchandise in the private care area.L’Oréal Professional has been at the forefront of delivering game-changing improvements, powered by science, with an obsession for high quality and efficiency. It additionally strives to help, champion, and elevate expertise in the Indian hair trade by empowering hair artistry. Touching upon the affiliation, Rahul Sachdev, Senior Director, Beauty, Personal Care and Fashion Accessories, Myntra, stated, “We are delighted to supply the ‘L’Oréal Professional Products Division’ on Myntra Beauty. Professional haircare is a quick rising class with immense scope, particularly with an growing base of younger individuals searching for skilled, customized and solution-based care for his or her hair and pores and skin at dwelling, each in huge cities and rising cities. L’Oréal is a worldwide chief on this phase and our affiliation with them will likely be a catalyst for bringing skilled hair care to the doorsteps of hundreds of properties and salons throughout the nation. We are focusing on shoppers who’re trying to considerably up their hair care regime and make it extra result-oriented.”Speaking about the collaboration, Mathilde Barthelemy-Vigier, Brand General Manager, L’Oréal Professionnel Paris stated, “We are delighted to announce the launch of L’Oréal Professionnel Paris on Myntra, the one-stop vacation spot for vogue, magnificence and way of life. This collaboration will enable us to cater to a bigger part of vogue and magnificence aficionados and allow them to order the greatest hair care merchandise from the consolation of their dwelling.”Ahead of its launch on the tenth of April on Myntra, the L’Oréal Professional Product vary could have a devoted model retailer on the app. Shoppers can anticipate thrilling launch provides on the first two days.As per an trade report by Mordor Intelligence , the Indian hair care market is forecasted to attain USD 4.89 billion by 2025 as client consciousness heightens and the demand for result-oriented hair care options rises.About Myntra: Myntra is India’s main platform for vogue manufacturers and pioneer in m-commerce play. An integral half of the Flipkart Group, Myntra brings collectively expertise and vogue to create the greatest expertise in the vogue and way of life area in India. The firm has partnered with over 5000+ main vogue and way of life manufacturers in the nation comparable to H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many extra, to supply a variety in newest branded vogue and way of life put on. Myntra providers over 27,000 pin codes throughout the nation.About L’Oréal Professional:L’Oréal was based in 1909 and has since maintained its dominance in the world markets of haircare and skincare. L’Oréal Professional has been at the forefront of delivering game-changing improvements, powered by science, with an obsession for high quality and efficiency. It additionally strives to help, champion, and elevate expertise in the Indian hair trade by empowering hair artistry. The division’s mission is to reinvent skilled magnificence and lead the digital transformation of the trade with a customer-centric strategy. Some of the manufacturers included beneath the L’Oréal Professional umbrella are L’Oréal Professionnel Paris, Matrix and Kerastase Paris, amongst others.Photo: https://mma.prnewswire.com/media/1797348/Myntra_LOreal.jpgPWRPWR
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