Myntra introduced the launch of ‘L’Oréal Professional Products Division’, on its platform, bolstering its place as the popular vacation spot to buy magnificence and private care merchandise.
The L’Oréal Professional Products vary affords superior and specialised options to particular hair care wants of discerning prospects in search of efficient private care options. As the vacation spot of selection for all the style, magnificence, and life-style wants of shoppers throughout the nation, Myntra’s prolonged affiliation with L’Oréal, will allow the skilled product vary to make inroads with its thriving shopper base, whereas additionally strengthening Myntra’s choices within the area of salon-inspired experience.
Damage and breakage are a few of the commonest hair issues right this moment. This has led to shoppers on the lookout for focused, personalised, and expert-led options in the direction of higher haircare. As a frontrunner within the area of magnificence and private care, Myntra is aiming to make skilled and salon-inspired hair care accessible at residence to its consumers. With an assortment of over 60 professionally perfected merchandise, the L’Oréal Professional Products Division is about to supply one of the best of hair care options from L’Oréal Professionnel Paris, Matrix, and Biolage on Myntra.
The value factors for the Professional Products vary span throughout Rs 300 to Rs 800 together with hair masks, serums, deep conditioners, hair oils, and specialised shampoos, amongst others. Some of the bestsellers from the vary embody the L’Oréal Professionnel Paris Absolut Repair and Xtenso Care regimes. Leveraging its tech prowess to allow seamless and distinct product discovery, Myntra is working in the direction of launching a ‘product finder’ on the app, permitting consumers to simply discover and choose their favourite merchandise within the magnificence and private care area.
L’Oréal Professional has been on the forefront of delivering game-changing improvements, powered by science, with an obsession for high quality and efficiency. It additionally strives to assist, champion, and elevate expertise within the Indian hair trade by empowering hair artistry.
Rahul Sachdev, Senior Director, Beauty, Personal Care, and Fashion Accessories, Myntra, stated, “We are delighted to supply the ‘L’Oréal Professional Products Division’ on Myntra Beauty. Professional haircare is a fast-growing class with immense scope, particularly with an growing base of younger individuals on the lookout for skilled, personalised, and solution-based care for his or her hair and pores and skin at residence, each in large cities and rising cities. L’Oréal is a worldwide chief on this phase and our affiliation with them shall be a catalyst for bringing skilled hair care to the doorsteps of hundreds of properties and salons throughout the nation. We are taking a look at concentrating on shoppers who need to considerably up their hair care regime and make it extra result-oriented.”
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Mathilde Barthelemy-Vigier, Brand General Manager, L’Oréal Professionnel Paris stated, “We are delighted to announce the launch of L’Oréal Professionnel Paris on Myntra, the one-stop vacation spot for style, magnificence, and life-style. This collaboration will enable us to cater to a bigger part of style and wonder aficionados and allow them to order one of the best hair care merchandise from the consolation of their residence.”
https://www.indianretailer.com/information/myntra-partners-with-l-oral-launches-professional-product-range.n13151/
