Mayer Brown advises on sale of Curlsmith haircare brand to Helen of Troy

London — Mayer Brown has suggested Recipe Products Limited, buying and selling as Curlsmith, on its acquisition by US-based Helen of Troy Limited for US$150 million.
Curlsmith merchandise are a class chief within the quickly rising marketplace for status haircare merchandise for every type of curly and wavy hair. The acquisition will complement and improve  Helen of Troy’s  magnificence platform.
“It was nice to have the ability to advise the corporate and its traders on the subsequent step for this excessive progress brand,” stated James West, associate in Mayer Brown’s Corporate & Securities observe in London. “We want the Curlsmith crew each success for the longer term.”
The crew was led by Corporate & Securities companions James West and Perry Yam and included affiliate Madeleine Pryde; Tax Transactions & Consulting associate James Hill and senior affiliate Kirsten Hunt; Competition & Antitrust associate David Harrison and affiliate Nadia Dhorat; Employment & Benefits associate Miriam Bruce and affiliate Sophie Miller-Molloy; and Intellectual Property associate Mark Prinsley and affiliate Valerie Vanryckeghem (all London), alongside a cross-practice crew drawn from the agency’s US workplaces.

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