Photo courtesy of The Doux
The Doux is an exceptional haircare line produced by CEO and founder Maya Smith. She developed the thought for hair care whereas she was working as a licensed cosmetologist. Smith spent two years perfecting her products with chemists. The Doux can be the title of her salon situated in Macon, Georgia. Smith describes The Doux as “a sucka free hair care line formulated for outcomes and efficiency.”It could be present in Target, Walgreens, Walmart, Sally Beauty and different retailers nationwide.
Where did your love for hair care come from?I’ve been doing this actually my entire life. I truly obtained licensed whereas I used to be in highschool. So, by the point I began my senior yr in highschool, I used to be already working. I labored on the JC Penney salon. I might get in my little VW bug and drive down the road to work the second half of the day. Even earlier than then, I used to be the child that swept the hair up and answered the telephone. My very starting within the hair care trade was in service and customer support.
In the late ’80s, early ’90s I used to be watching these transformations occur. Seeing the academic atmosphere and the synergy between the stylists was very totally different at the moment. Black Hollywood was rising and we had exhibits like “In Living Color” and “Living Single.” The stylists that I used to be working round had been engaged on these exhibits.
How do you develop your products?
I even have a system that I’ve been operating since I began working with my purchasers in Germany. It actually hasn’t modified. I take advantage of the identical group of individuals, the identical heads of hair, and I break all the things down based mostly on the situations and textures of hair. I separate my purchasers that manner. Then, I simply run information, I do lots of trials, I ship them residence with issues. The manner that I give you the products that I’m going to launch is predicated on my neighborhood and on the tradition. I’m listening. I believe the factor that’s distinctive about being a hairstylist and being behind the chair, versus beginning your profession from the board room is that I’m in on all of the conversations that you just all have, about what they’re doing, what’s working, what’s not working, the place the white house, the gaps and holes are on the cabinets.
So, the issues that I create have all the time been actually guided by my client, which is my consumer. They’re guided by the those who I’m actually speaking to, this isn’t a lady that I’ve heard of or that I noticed or simply watched information from ladies with texture hair. This is a lady that sits in my chair on daily basis, any person that I do know, and she or he is me. So each single factor that you just see us develop from The Doux is addressing a really particular concern, thought, or feeling that’s been expressed.
https://rollingout.com/2022/04/02/maya-smith-creator-of-the-doux-hair-care-line-develops-products-from-research/
