While Netflix’s Emily In Paris is understood for being considerably divisive (though utterly irresistible), there’s one factor concerning the sequence that’s not up for debate— Emily, performed by Lily Collins, has superb hair. Today, the actresses has cemented that good hair icon standing by inking a deal, partnering with biotech haircare pioneer Living Proof because the model’s latest model ambassador. The marketing campaign that includes the 33-year-old actress will rejoice Living Proof’s core mission: science in motion.By now the “skinification” of haircare has grow to be a considerably ubiquitous idea, however Living Proof was born in 2005 after biotech scientists and famend hairstylists got here collectively to pioneer a innovative haircare philosophy— to repair hair issues, reasonably than masking them. The model’s mission was to create ingenious options designed to resolve real-world hair issues and now they produce over 450 formulation and 44 merchandise, accessible on their web site and at Sephora. Lily’s marketing campaign, titled, “We Have Haircare Down to a Science”, will deal with measurable hair outcomes and reaching higher hair well being. “As somebody who spends numerous hours within the styling chair on set or on press junkets, Lily wants the fitting merchandise and trusts Living Proof to maintain her hair at its optimum well being,” the model mentioned in a press launch. While the partnership has solely simply been introduced, Living Proof has already shared Lily’s favourite merchandise, together with their cult favourite Advanced Clean Dry Shampoo. “I actually nearly all the time have Advanced Clean Dry Shampoo within the automotive or in my bag. I exploit it nearly daily; it smells superb, and it doesn’t depart any residue,” Lily says. The actress can be a fan of their No Frizz Vanishing Oil, which is fast-absorbing, and the Full Dry Volume & Texture Spray, delivering instantaneous and long-lasting quantity. See pictures from Lily Collin’s new marketing campaign from Living Proof under:
https://www.nylon.com/magnificence/lily-collins-is-the-face-of-living-proof-haircare
