Lily Collins announced as the new face of Living Proof haircare 

THE WHAT? Actress Lily Collins has been announced as the new face of Living Proof haircare. THE DETAILS Unilever-owned Living Proof will kick off the partnership with its newest model marketing campaign celebrating its mission of science in motion.Collins will star in the ‘We Have Haircare Down to a Science,’ marketing campaign, which is alleged to spark ‘a new narrative round how true innovation fuels wholesome, outstanding outcomes.’ The marketing campaign will run in North America and the UK in the Spring of 2022. There can even be natural marketing campaign content material on owned and associate channels such as YouTube, Google, TVC (Hulu), podcasts, OOH promoting, Facebook, Instagram, TikTok and the New York Times.  Living Proof can even launch with a hero model video, which follows Collins all through her morning routine.THE WHY? Zach Rieken, CEO of Living Proof, mentioned, “The model is known as Living Proof for a purpose. It was based on the precept that there wasn’t a necessity for advertising fluff, common substances or smoke and mirrors.“We have been, and at all times can be, about displaying off how our merchandise truly carry out – by means of the individuals who use them. And having a contemporary muse like Lily Collins associate with us exhibits that proof is impactful and resonates in an especially precious method.”

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