Sally Hunwick: We are so excited that JVN has launched right here in Sephora. Can you inform us what made you resolve to create a haircare line?
Jonathan Van Ness: It’s actually been the gathering of a lifetime of loving hair. It’s the buildup of 15 years of expertise being a hairdresser behind the chair. I’ve had such like a novel expertise each inside and out of doors of the trade — as the buyer and as an expert, behind the chair and on digicam — so I needed to all of that collectively to create JVN.
JVN full haircare line
SH: Other than getting us locks as wonderful as yours, what makes JVN particular?
JVN: Through my relationship with Biossance [Jonathan is spokesperson for the brand], I found [hydrating ingredient] squalane. It’s simply unparalleled. I began utilizing it in my hair and it was so transformative that I assumed we should always make clear hair right here. The concept simply clicked. JVN is all about efficacy, components and formulation that work higher than anything.
Biossance Squalane + Copper Peptide Serum 50ml for $104, at Sephora
Photography by Edward Urrutia
SH: You have been such a trailblazer for inclusivity and acceptance, how does this play into the brand new haircare line?
JVH: I all the time felt like I did not know my place within the magnificence trade. I did not really feel like as just a little child, I used to be allowed out to play with magnificence in the way in which that I needed to. I had curly hair and I didn’t really feel like I appeared like the attractive ladies within the adverts. I assumed I wasn’t like allowed to play with hair. So our factor at JVN is “come as you might be” as a result of I would like everybody to really feel so welcome to be right here and welcome to play with their hair and ask questions and really feel stunning, irrespective of your age, race or gender.
SH: You are additionally passionate concerning the surroundings. How does JVN play its half?
JVN: Sustainability is so essential. I’ve used each [haircare product] there may be underneath the solar and and I simply really feel like there’s such an abundance of plastic within the magnificence trade. I assumed, how can I begin to change that paradigm from inside? That’s why we used aluminium [ in our packaging]. We’re so near being plastic free. We’ll be completely plastic free by 2025. I’m actually happy with the place we have landed for our launch, and the way a lot we’re utilizing glass and aluminium, that are infinitely a lot extra recyclable.
SH: I’ve been to the Biossance headquarters close to San Fransisco and I too fell in love with the hydrating powers of squalane, Biossance’s key ingredient. Can you clarify hemi-squalane to me, and what it does for our hair?
JVN: Just like [clean tech] squalane, hemi-squalane continues to be derived from sugar cane, however the molecule is half the scale. It acts as a silicone different. Silicones could make hair appear extra shiny and stronger, however what they actually do is that they dwell on the skin of the hair which prevents different components from penetrating. [You can end up with] dryness or brittleness, weak spot, or a scarcity of quantity. That’s why hemi-squalane is such a star as a result of it’s such a refined little molecule that it is capable of penetrate by way of the hair cuticle and get to the within of the hair, bringing the components and the formulation deeper into the hair shaft in order that it will possibly actually fortify the hair from the within out.
SH: Is there a hair sort that JVN works finest for?
JVN: It’s going to work on all hair sorts. We formulated primarily based on hair concern so you’ll be able to customise for what your wants are, [whether that’s] extra physique and quantity, moisture or energy.
SH: Do you’ve gotten a favorite product that you just like to make use of?
JVN: I imply, I like all of them for various causes. I believe for me, the Complete vary is simply unbelievable. Our Pre Wash Scalp and Hair Treatment Oil is one in every of our prime sellers within the United States. It’s offered out a bunch of occasions. Scalp well being is so essential; so many individuals have dry, flaky, irritated scalps. The oil is a delicate exfoliation to take away that filth and particles and assist to get it clear.
JVN Pre Wash Scalp and Hair Treatment Oil for $43 at Sephora
I additionally love our Complete Instant Recovery Heat Protectant Leave-in Serum. If you are somebody who like blows your hair dry straight, or round-brush your hair, or use a curling iron, that is your one-stop store. If you are somebody who likes extra pure curls otherwise you prefer to rock your pure texture, the Complete Hydrating Air Dry Hair Cream is unbelievable.
JVN Complete Instant Recovery Heat Protectant Leave-in Serum for $100, at Sephora
JVN Complete Hydrating Air Dry Hair Cream for $37, at Sephora
SH: How many occasions per week ought to we be washing our hair?
JVN: Over-washing your hair is not good. But additionally, under-washing, is not good both. I believe two to 3 occasions per week. Your sweat alone and like simply residing your life, would not make your hair soiled. But not washing you hair for 10 days or two weeks just isn’t sufficient. Finding like the correct amount of washing for you is a crucial factor [to work out].
SH: Notes! Now, we will’t allow you to go with out your finest hair tip…
JVN: If you’ve gotten medium to lengthy hair, sleep together with your hair in a unfastened prime bun. If you sleep together with your hair down, your mid lengths will get caught between your again and your sheets inflicting an excessive amount of warmth and friction which tangles and tatter the hair. You don’t need rigidity or to drag your hair too tight; simply collect your hair on prime of your head after which twist it in a really unfastened prime bun utilizing an enormous silk scrunchy. It will assist your color last more; your hair reduce last more. I’m gonna do this tonight and consider you, Jonathan. Thank you a lot.
JVN is out there at Sephora shops and on-line now.