Gisou, the premium honey-based hair and sweetness brand, has acquired investment from Eurazeo to assist its bold progress plans to increase classes and internationally.
Eurazeo secured a minority investment in Gisou, alongside co-founder Dutch-Persian influencer Negin Mirsalehi and her companion Maurits Stibbe who stay majority homeowners, and Vaultier7, an present minority investor.
The monetary backing from Eurazeo will enable Gisou to boost its digital and e-commerce capabilities, strengthen the brand and its neighborhood, and increase globally, particularly within the US.
Gisou was based in 2015 by Mirsalehi fueled by her household’s beekeeping heritage, with honey and propolis sourced from the Mirsalehi household Bee Garden being key elements in all of the merchandise. The brand launched with the Honey Infused Hair Oil and has just lately expanded into complexion, with a Face Oil and a Lip Oil.
Image: Gisou
## Eurazeo invests in haircare brand Gisou
Laurent Droin, managing director of Eurazeo, Brands, stated in an announcement: “Gisou – by its pure, clear and efficient strategy – is ideally positioned to learn from the present enticing premium haircare tendencies.
“Gisou is differentiated by being actually genuine and providing distinctive high-quality bee-based merchandise to a big, international, and engaged buyer neighborhood. We are wanting to companion with co-founders Negin Mirsalehi, Maurits Stibbe and their crew to assist the longer term progress of the corporate.”
Mirsalehi added: “As founders, Maurits and I are thrilled to attain this milestone for Gisou. We are excited to take our brand to new heights with our companions at Eurazeo. The Eurazeo crew shares our imaginative and prescient for constructing a fascinating and sustainable magnificence brand. They actually share our long-term view and we’re assured they’re the fitting companion to assist us in realizing the subsequent stage of our international imaginative and prescient.”
Gisou is out there by its personal e-commerce platform in addition to by wholesale companions together with Sephora, Galeries Lafayette, Selfridges, Douglas, and Mecca.
Image: Gisou
https://fashionunited.uk/information/enterprise/haircare-brand-gisou-receives-investment-from-eurazeo/2022042562750
