Haircare Brand Gisou Raises Series B Round with Eurazeo Brands

Gisou closed a Series B funding spherical led by Eurazeo by its Brands staff, taking a minority stake within the enterprise alongside Vaultier 7.WHO: Negin Mirsalehi co-founded Gisou (ghee-zoo) with former PricewaterhouseCoopers advisor Maurits Stibbe in 2015. The honey-fused haircare model based mostly in Almere, Netherlands, launched with its hero Honey Infused Hair Oil direct-to-consumer and with a handful of outlets. The enterprise has since expanded with Sephora in North America and the Middle East, Mecca in Australia, and Selfridges within the UK.WHY: Gisou has been increasing quickly with 2020 funding from Vaultier7, and plans to make use of the recent capital to bolster its wholesale and direct-to-consumer companies, increase its digital capabilities, and develop a North American staff.IN THEIR OWN WORDS: “We weren’t looking for only a fund, we had been looking for the suitable associate,” Mirsalehi informed WWD. “We are very protecting of the whole lot we construct; it is our heritage story. We wanted additionally to seek out the suitable associate that was aligned on the best way we model Gisou, the love we put into it and the long run—in relation to our imaginative and prescient, sustainability and bees. We discovered the suitable associate for that.””Eurazeo permits us to have a long-term imaginative and prescient,” agreed Stibbe. “What we additionally like is the worldwide presence and the deep experience with their supporting groups. For instance, we’re actually going deep on constructing a stand-alone US staff, and since Eurazeo has an excellent presence in North America, it permits us to [do that].”DETAILS:Gisou closed a Series B funding spherical led by Eurazeo by its Brands staff, taking a minority stake within the enterprise. Mirsalehi and Stibbe stay its majority house owners.WWD reported Gisou is on observe to achieve the long-standing gross sales goal of crossing the 100 million euro mark by the top of 2023. Current income is fairly evenly cut up between wholesale and DTC. The enterprise launch was self-funded with a $1 million funding by Mirsalehi and Stibbe. In February 2020, Vaultier 7 made a minority funding within the model.

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