Exponent Beauty is a brand new model billing itself as supply of self-activated, contemporary scientific skincare. The model says that in contrast to conventional water-based formulation that begin degrading proper after they’re manufactured, its serums preserve their efficacy. A patented self-activator system dispenses a exact dose of lively powder and a“Quadruple Hyaluronic Acid Hydrator” to create a freshly-whipped serum with a light-weight gel-cream texture.Conceived by Liz Whitman, a former president and CMO of The Red Door by Elizabeth Arden, Exponent Beauty says pre-bottled skincare can degrade as much as 40% in simply eight weeks.”Our mission at Exponent is to lift the bar for efficient skincare, and never simply give attention to what our merchandise are freed from, however what they’re filled with,” stated Whitman in a launch. “We know this can be a class that wants extra transparency and schooling round scientific efficacy and we’re excited to advocate for the next normal – as a result of skincare should not be pre-mixed, watered down, or bottled up.”To that finish, the model sells an Exponent Vitamin C Test Kit to assist magnificence shoppers measure ingredient efficiency of their skincare merchandise simply at-home. The package comes with 10 check strips and the corresponding information to learn the outcomes.Exponent is backed by Founders Fund, Unilever Ventures, SugarCap, Flybridge Capital and Bullish, in addition to strategic magnificence trade execs and entrepreneurs.The firm can also be an authorized B Corporation.Exponent’s preliminary line consists of 4 totally different serums that supply focused options for a number of skincare considerations. An introductory starter package (Self-Activator Globe + Dispenser, Self-Activator Base, Quadruple Hyaluronic Acid Hydrator Refill and Active Powder Refill) retails for $168. The model additionally presents sustainable product refills.
https://www.happi.com/contents/view_breaking-news/2022-04-07/exponent-beauty-is-a-new-single-dose-self-activated-skincare-brand/
