Clarke turns a passion into a business – The Famuan

FAMU alumna Erykah Clarke, CEO of Makeup by Mochaa. Photo courtesy: Clarke
Being an entrepreneur may be disturbing, however there may be one one who makes it appear to be a piece of cake. That younger woman is Erykah Clarke, also called Mochaa.
Clarke’s business is effectively often known as Makeup by Mochaa, and it’s positioned in Tallahassee.
Clarke was born on Sept. 18, 1997, in Miami.
Clarke is an alumna of Florida A&M University. She graduated in the summertime of 2020 with a bachelor’s diploma typically well being science.
While serving as a student-makeup artist, she additionally grew to become a member of the Original Beta Alpha chapter of Alpha Kappa Alpha Sorority, Inc.
Her love for make-up began as a little lady when she watched her grandmother apply her personal make-up every day. She additionally had her mom to thank for enjoying a half in her passion for make-up.
Clarke’s mom bought Mary Kay merchandise, which was a widespread make-up line within the early 2000s.
Clarke began Makeup by Mochaa in 2017. She began off catering to the FAMU neighborhood, and because the years went on her business began to increase.
“The largest problem again then, beginning make-up as a broke faculty scholar was undoubtedly increase my make-up package and clientele,” Clarke stated.
The business proprietor was not letting the little obstacles cease her. She began to move flyers out selling her business at Set Fridays, in addition to doing small demos of make-up functions. Clarke started to promote lashes to advertise her model to extra individuals.
Selling lashes exterior of doing make-up was such a hit, Clarke resolve to start out her subsequent business, MBM Cosmetics, the MBM stands for Makeup by Mochaa. MBM Cosmetics made its grand look in February. The beauty line has merchandise from lashes to Mochaa’s signature glosses. MBM Cosmetics may be discovered both on her Instagram account, @makeupby.mochaa, or web site https://www.mbmcosmetics.co/.
“My favourite merchandise could be the eyelashes and lip gloss,” MBM consumer Raven McCaskill-Fennell stated. “They make me really feel stunning and picture-perfect prepared. They are my go-to merchandise.”
Clarke’s motivation comes from seeing her shoppers so assured and joyful after turning into “a beat lady.” A beat lady is Makeup by Mochaa’s motto. Clarke’s which means of it, is a girl who’s at all times feeling and looking her finest.
“I’ve been to many make-up artists, however Mochaa made me really feel so snug in her chair the second I sat down,” current consumer Dalilah Posley stated. “When you allow, you’re feeling much more stunning on the inside and outside,”
Clarke can see Makeup by Mochaa touring the world throughout the subsequent 5 years, and dealing for well-known musicians and actors. As far as her luxurious beauty line, she will see it rising into a full beauty line inside the subsequent 5 years, and hopefully stocked in shops.
Clarke left off with phrases of encouragement for any upcoming make-up artist or new business proprietor: “Stay constant! You by no means know when, however your time will come. Make certain you might be captivated with your artwork. If you don’t completely love what you do it’ll by no means work!”.

http://www.thefamuanonline.com/2022/04/18/clarke-turns-a-passion-into-a-business/

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