Biolage Professional Expands Hydra Source Portfolio With

NEW YORK, April 19, 2022 (GLOBE NEWSWIRE) — Biolage Professional, a worldwide chief in salon haircare and skilled in hydration since 1990, expands its top-performing Hydra Source portfolio with new ultra-hydrating merchandise. The Hydra Source line from Biolage Professional has been praised by shoppers and professionals for its mild, high-performing formulation since 1990, with over 10,000 five-star evaluations throughout Amazon and Ulta. The model is increasing the conditioning line with a extra sturdy portfolio of 12 merchandise for all hair sorts. This consists of two new merchandise, Ultra Hydra Source Leave-In Cream and Ultra Hydra Source Deep Treatment Pack infused with cupuaçu butter for very dry hair, in addition to a brand new bigger dimension of the best-selling Hydra Source Deep Treatment Pack infused with aloe for dry hair.  The first addition to the heritage portfolio is the brand new Ultra Hydra Source Daily Leave-In Cream with deeply nourishing brokers in a light-weight, silicone-free, paraben-free, and mineral-oil-free creamy system—for intense moisture and most absorption. The Ultra Hydra Source Daily Leave-In Cream is infused with cupuaçu butter and penetrates the deepest ranges of the hair fibers for 72 hours of moisture retention and frizz management*.  In addition, the model is including an Ultra Hydra Source Deep Treatment Pack to the road, a masks in an easy-to-use pouch that gives our highest stage of hydration in a richly moisturizing system designed to deal with and recuperate severely dry hair. The system is infused with our highest ranges of pure emollients, together with cupuaçu butter and glycerin, to deal with very dry hair and ship 3 instances extra moisture and intense hydrationt. The Deep Treatment Pack is appropriate for all hair textures 1-8, together with curls. The Ultra Hydra Source Deep Treatment Pack will are available in a ten.1 fluid ounce bundle, a bigger format with loads of product for even the driest hair.  Lastly, Biolage Professional has additionally added a brand new, bigger dimension of the fan-favorite Hydra Source Deep Treatment Pack to the vary—a ten.1 fluid ounce pack compared to the unique 3.4 fluid ounce pack. Biolage Professional Deep Treatment Packs are small however mighty favorites liked for his or her deep conditioning properties and minimal packaging.  The star ingredient in Ultra Hydra Source, cupuaçu butter, is sustainably sourced from the cupuaçu bushes present in Brazil. The ingredient gives intense moisture with excessive water absorption (+124% versus shea butter), excessive spreadability to permit most moisture with out weighing down the hair, and frizz management for smoother hair and outlined curls.  “As a model with mild, high-performing conditioning formulation in our heritage—we’re thrilled to be increasing the patron and professional favourite Hydra Source line,” says Mounia Tahiri, Biolage Professional senior vp. “Since the inspiration of the model, we have been on the forefront of haircare and hair hydration and persevering with to construct that portfolio has been an enormous precedence for us. With the brand new Ultra Hydra Source merchandise infused with sustainably-sourced cupuaçu butter, shoppers can belief they’re getting our most moisture absorption to deal with and recuperate their dry hair.” The hydrating vary has merchandise for all shoppers with dry hair wants—the unique Hydra Source system to nourish dry hair of all hair sorts, and Ultra Hydra Source formulated with even richer elements for severely dry hair of all hair sorts. This line of nourishing formulation are vegan, paraben-free, mineral-oil-free, are naturally-hydrating and embody the Biolage Professional signature AromaScience™ mood-boosting perfume. “As a curl specialist, I’m so excited for the growth of the Biolage Professional Hydra Source vary,” says Cynthia Alvarez, Biolage Professional movie star stylist. “Hydration and moisture are the primary advantages for curly hair, so having a tried-and-true line that I can suggest to my dry-haired shoppers is absolutely essential for me. I’m particularly thrilled for the Ultra Hydra Source Daily Leave-In Cream. I like it for my texture 1-6 shoppers to deal with and magnificence very dry hair, and for my texture 7-8 shoppers as a hydrating base to begin their curl routine.” The Ultra Hydra Source Daily Leave-In Cream will promote for an MSRP of $22, and the Ultra Hydra Source and Hydra Source 10.1 fluid ounce Deep Treatment Packs will retail for an MSRP of $29. All new SKUs might be accessible for professionals at SalonCentric, and shoppers on Amazon and at ULTA Beauty on May 1.  *When utilizing the system of Ultra Hydra Source Shampoo and Conditioner, and Leave-In Cream tWhen utilizing the system of Ultra Hydra Source Shampoo and Deep Treatment Pack  ### ABOUT BIOLAGE PROFESSIONAL: In 1990, Biolage Professional was born from the thoughts of hairdresser and entrepreneur Arnie Miller, who noticed the chance to convey out hair’s pure magnificence, touchable and filled with motion. Since its conception, the model has been impressed by pure elements and is thought for its iconic white packaging and signature perfume. Biolage Professional is acknowledged worldwide as a pacesetter in salon haircare, providing high-performance, professional-quality merchandise impressed by botanicals—and that repute continues to develop. Biolage Professional is dedicated to persistently bettering its formulation and sustainability requirements. We acknowledge that sustainability is a journey of steady enchancment, and we invite you to hitch us. EDITORIAL/MEDIA INQUIRIES: For all media inquiries, together with pattern requests, please contact Colette Killworth: [email protected] / 310-878-2560  HIGH-RES IMAGES: https://agencyguacamole.field.com/s/i85g0qjwkl7rejla3v21zfonn2nzod7g Related Images Image 1: Biolage Ultra Hydra Source Extensions Biolage Ultra Hydra Source Extensions This content material was issued by way of the press launch distribution service at Newswire.com.

Biolage Ultra Hydra Source Extensions

https://www.globenewswire.com/news-release/2022/04/19/2424564/0/en/Biolage-Professional-Expands-Hydra-Source-Portfolio-With-New-Ultra-Hydrating-Products.html

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