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Khloe Kardashian’s blonde waves. Kim’s smooth, straight kinds. Jennifer Lopez’s free updo and Meghan Fox’s wet-look waves and fake child bangs. We all know and love these trending hairstyles. But what you won’t know is identical hairstylist created all of those seems and helped make these celebs main hair icons: Andrew Fitzsimons. Now, after 21 years of doing hair (!!!) and attempting hundreds of merchandise on his shoppers, Fitzsimons has lastly launched his personal haircare line, Andrew Fitzsimons Hair, at Ulta Beauty.
Fitzsimons waited for the proper time to launch the road and labored on it for 4 years. He had some fairly nice shoppers to check it on! “I knew it wasn’t going to be placing my title on some merchandise for hair, and let’s make fairly imagery and no matter. That’s not who I’m as an individual,” he tells STYLECASTER. “I wish to put within the effort and the time to have messaging in each single component of the model from the formulation, the packaging, the imagery idea, every little thing needed to be my imaginative and prescient of the place I believe haircare needs to be going.”
He isn’t pleased with the present advertising and marketing messages fashionable haircare strains put out and the best way they will make girls really feel. One simply has to consider the destructive taglines of “taming frizz” and “decreasing quantity.” Instead, he wished the messaging and imagery to be a “contribution to girls,” saying it’s “not one thing that could be a advertising and marketing tactic to take advantage of insecurities or create insecurities with girls to be able to be a enterprise mannequin.”
That consists of shifting the dialog in a extra constructive course, one stuffed with acceptance. “Basically, neglect every little thing you consider hair care,” he continues. “This just isn’t. This is about id. This is about acceptance. This is about accepting your pure texture and loving it and having that the baseline of haircare.”
Luckily, Fitzsimons sees this hair acceptance beginning to grow to be extra of the norm. “For the primary time ever, we’re seeing hair textures that was thought-about unprofessional or unglamorous being seen like each different hair texture, which is equally as skilled, glamorous and stunning,” he says.
“I like frizz,” he provides. “Let’s finish the warfare on frizz.”
This message of true inclusivity additionally included casting trans and plus-size fashions reminiscent of Charlie Reynolds (aka Peachy) and Kataluna Enriquez within the first marketing campaign. Somehow, Peachy is the primary plus-size mannequin to be featured alone in a haircare model. In 2022, that’s unacceptable.
Andrew Fitzsimons Hair launched Monday with 23 merchandise throughout 5 collections: Body Volume, Fantasy Curls, Prism Shine, Virgin Repair and Styling. Each product is priced at $14, an “accessible” value level that was essential to the hairstylist.
“I wished to make my model a luxurious model, though we’re priced inclusive,” he says. “It was the primary requirement for me.” This consists of the model’s proprietary “AF Bonding Technology.” It’s featured in all of its formulation, nevertheless it’s most closely concentrated within the Virgin Repair assortment.
“I grew up in a single-parent family the place there was no more money, definitely not for my Irish mommy, who was at all times the final on the meals chain,” he continues. “So, I wished to have the ability to create one thing actually, actually, actually necessary and stunning. And for the women again house that I grew up with to have the ability to afford it too. And know that I’m utilizing it on a star for the Met Gala, or a Vogue cowl and my mother is utilizing it again house in Ireland.”
Fitzsimons selected Ulta Beauty as the house for this line, partly, he says, as a result of it’s a “secure area for magnificence lovers and queer individuals.” A latest journey to the Herald Square location in New York City reminded him of that. “It couldn’t be a extra excellent house as a result of they imagine in the very same issues that I imagine in,” he says. “And that’s why they’ve been so extremely supportive and they imagine in my message, they imagine in the place I believe haircare ought to and might go.”
The complete line is accessible now.