12 Best Clean Beauty Brands


Beauty manufacturers and merchandise proclaiming to be “clear” are in every single place lately. Why? “It’s probably as a result of The Food and Drug Administration (FDA), which additionally oversees magnificence merchandise, has solely banned a restricted listing of chemical compounds in cosmetics,” explains Birnur Aral, Ph.D., Executive Director of the Good Housekeeping Institute Beauty, Health and Sustainability Lab. What’s extra: “Cosmetics rules haven’t been modernized since 1938, resulting in confusion as to the security of our on a regular basis cosmetics.” So whereas it is sensible that extra shoppers and extra manufacturers are specializing in “clear” components in cosmetics and skincare, it is necessary to know that there isn’t any business commonplace for “clear” magnificence. “When magnificence manufacturers declare that they’re clear, they might be referring to a wide range of measures that they’ve taken in formulating their merchandise,” explains Aral. To substantiate clear claims, “some manufacturers could have obtained third occasion certifications that talk to a few of these efforts,” she says. “Others might need formulated merchandise based mostly on an inner ‘no-no’ or ‘pink listing’ which avoids sure components, and/or have achieved so to satisfy the requirements of main retailers equivalent to Clean at Sephora, Target Clean, Conscious Beauty at Ulta and Credo Beauty.” But beware: “There are many manufacturers being marketed as ‘clear’ with no clear definition of what meaning for his or her model,” says Aral. This could make it tough to know which manufacturers claiming to be “clear” actually are — and actually work. That’s the place GH Beauty Lab scientists are available. Our professionals know that “clear” is basically a murky advertising and marketing time period, in order that they work to completely consider these claims in skincare, make-up and hair merchandise to search out those that dwell as much as their guarantees in formulation, packaging, manufacturing processes and make sure the merchandise carry out properly independently of their clear formulations. There are the manufacturers we stand behind and really work.Our prime picks:Best Clean Skincare and Hair Brand: AlaffiaBest Clean Makeup Brand: BeautycounterBest Value Clean Beauty Brand: Love Beauty & PlanetBest Drugstore Clean Beauty Brand: Garnier Whole BlendsBest Luxury Clean Beauty Brand: L’OccitaneBest Luxury Clean Skincare Brand: BaborBest Luxury Clean Hair Brand: DavinesBest Clean Beauty Brand for Family: MustelaBest Circular Clean Beauty Brand: LumeneBest Anti-Aging Clean Beauty Brand: BL+Best Clean Body Skincare Brand: Natura BrasilBest Innovative Clean Beauty Brand: Grove Collaborative Peach

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Best Clean Skincare and Hair Brand: Alaffia

SHOP ALAFFIA A GH Sustainable Innovation Award winner, Alaffia gives multi-purpose physique and face skincare and haircare and styling merchandise which can be Made Safe and Fair For Life Fair Trade licensed. They are made with no secondary packaging and 100% post-consumer recycled plastics. “We like that the model focuses extra on efficiency and worth than on additional packaging — whereas nonetheless prioritizing sustainable supplies,” GH Beauty Lab evaluators famous. • Why we adore it: Minimal components, secure and efficient formulation, eco-conscious packaging, truthful commerce, good worth

Best Clean Makeup Brand: Beautycounter

SHOP BEAUTYCOUNTERConfirmed cruelty-free Beautycounter has gained each GH Sustainable Innovation Awards for its physique skincare and GH Beauty Awards for its make-up merchandise, and it additionally gives a line of face skincare. GH Beauty Lab skilled evaluators discovered that the product formulations and packaging analyzed had been of top quality, and they’re making strides in sustainability with refillable packaging. “The model can also be embracing the social points of sustainability,” Aral says.• Why we adore it: Quality formulation, some eco-conscious packaging• Take word: Products could be expensive; room for enchancment in sustainable packaging

Best Value Clean Beauty Brand: Love Beauty & Planet

SHOP LOVE BEAUTY & PLANETWith face and physique skincare merchandise (together with tub) in addition to haircare and styling, Love Beauty & Planet has GH Sustainable Innovation and Beauty Award-winning buys at an awesome worth and in an array of scents. GH Beauty Lab consultants had been significantly impressed by the concentrated formulation that save plastic and water, in addition to the 100% post-consumer recycled plastic utilized in a few of their bottles.• Why we adore it: Value priced, extensively out there, number of perfume collections• Take word: Some parts of the packaging (like caps) is probably not as simply recycled

Best Drugstore Clean Beauty Brand: Garnier Whole Blends

SHOP GARNIER WHOLE BLENDSLook no additional than your native drugstore for a good clear haircare model at a discount value: Garnier Whole Blends is a multi-time GH Beauty Award winner. In GH Beauty Lab evaluations, consultants had been impressed by the model’s transparency relating to their formulations, and that they had been in a position to validate their truthful commerce and sustainable components by way of third occasion certifications. Garnier Whole Blends was additionally in a position to substantiate their merchandise’ efficiency claims by way of client and different research.• Why we adore it: Great worth, extensively out there, efficient formulation, made with truthful commerce and sustainable components, number of collections for various hair sorts and desires• Take word: Some scents could be robust

Best Luxury Clean Beauty Brand: L’Occitane

SHOP L’OCCITANE Known for botanical scents and pampering textures, L’Occitane’s skincare and haircare merchandise have additionally been a number of time GH Sustainability Award winners for his or her efficacious formulations and considerate, minimal waste packaging. GH Beauty Lab skilled evaluators beloved the examined formulation, that are “wealthy in plant oils and butters” and “mildly natural scented.” They additionally praised the “easy class” of the among the product packaging, which makes use of absolutely recyclable aluminum, reusable codecs and recycled paper.• Why we adore it: High high quality and splendid formulation and smells, plant-derived components, sustainable packaging• Take word: Some merchandise are extremely scented

Best Luxury Clean Skincare Brand: Babor

SHOP BABOR The German status skincare model Babor, a GH Sustainable Innovation Award winner, proves you do not have to sacrifice high-end high quality for eco-conscious merchandise made with naturally-derived components. Expert evaluators preferred that the model makes use of renewable vitality and has carbon impartial delivery.• Why we adore it: Luxurious formulation, eco-minded manufacturing practices• Take word: Products could be costly, room for enchancment in sustainable packaging

Best Luxury Clean Hair Brand: Davines

SHOP DAVINESThe uncommon salon haircare and styling model with acutely aware formulations and packaging, Davines is a GH Sustainable Innovation Award winner. GH Beauty Lab scientists appreciated the model’s use of light plant-based components, sugarcane-derived plastic packaging and its carbon impartial places of work.• Why we adore it: Salon-quality formulation, plant-derived components, sustainable packaging• Take word: Products could be expensive

Best Clean Beauty Brand for Family: Mustela

SHOP MUSTELAMustela creates skincare and haircare merchandise for infants and kids on as much as adults, with a deal with gentle pure components and eco-consciousness. GH Beauty Lab evaluated merchandise had been discovered to be light and go away pores and skin “clear and mushy.” A GH Sustainable Innovation Award winner, “I’m impressed by its strategy, dedication and achievements,” Aral notes. • Why we adore it: Naturally-derived and natural components, gentle formulation, good pricing, robust sustainable practices• Take word: Products are geared towards infants, youngsters and moms

Best Circular Clean Beauty Brand: Lumene

SHOP LUMENEThis skincare model from Finland focuses on conventional plant-based components and a deep dedication to round sustainability, particularly reuse and waste elimination. GH Beauty Lab Senior Chemist Sabina Wizemann discovered their initiatives “spectacular, together with as much as 99% naturally-derived components within the merchandise, 100% of the skincare formulation being vegan, 50% of the Nordic components used developed from side-streams from different industries and that 100% of the waste generated is recycled or obtained as vitality.”• Why we adore it: Plant-based components, longstanding sustainability practices (together with use of upcycled components)• Take word: Some merchandise could be extremely scented

Best Anti-Aging Clean Beauty Brand: BL+

SHOP BL+A GH Sustainable Innovation Award Winner, BL+ is a groundbreaking skincare model from Iceland that makes use of sustainably-sourced pure components like silica and microalgae in its anti-aging formulation. Its serums “plump and clean pores and skin instantly,” Aral remarked. Wizemann agreed: “I seen constructive modifications after one night time with each the face and eye serums: Plumper, clearer, bouncy pores and skin that appeared hydrated and refreshed,” she mentioned.• Why we adore it: Natural and sustainable components, pores and skin smoothing and anti-aging results• Take word: Products could be costly

Best Clean Body Skincare Brand: Natura

SHOP NATURAThis Brazilian magnificence model Natura’s Ekos line, a GH Sustainable Innovation Award winner, options merchandise with as much as 97% naturally-derived components which can be housed in bottles or refills that include 100% post-consumer recycled supplies. The physique lotion method evaluated “absorbs properly and leaves pores and skin hydrated,” Wizemann discovered.• Why we adore it: Naturally-derived components, recycled and recyclable packaging• Take word: All of the merchandise are fragranced and a few include colorants

Best Innovative Clean Beauty Brand: Grove Collaborative Peach

SHOP GROVE COLLABORATIVE PEACHGrove Collaborative’s distinctive Peach line consists of face and physique skincare and haircare merchandise completely in strong type to attenuate waste. The plant-based bars of merchandise like face wash, physique moisturizer and shampoo stood out to GH Beauty Lab evaluators, as did the plastic-free packaging and refillable instances product of recyclable aluminum, which earned the model a GH Sustainable Innovation Award. Aral praised the “balm-like refillable strong lotion that applies simply.” Wizemann “loved the lathering and smells of the strong shampoo and conditioner, which left hair feeling and searching clear and added softness with out compromising quantity.”• Why we adore it: Plant-based, minimal-waste strong formulation; plastic-free and refillable packaging• Take word: Some evaluators commented on using colorants and that the scents had been robust

How we select the very best clear magnificence manufacturers

The GH Beauty Lab’s curated listing of manufacturers contains solely these which the Lab has intently vetted both as a part of GH Sustainable Innovation Awards assessments or Good Housekeeping Seal evaluations. They are completely evaluated by way of information evaluation, Lab testing and different strategies on components like components, declare substantiation, packaging and manufacturing processes. While the Lab has not examined all of the merchandise these manufacturers provide for beauty acceptability and efficacy, we stand behind these manufacturers’ capacity to dwell as much as their “clear” claims.

What makes a magnificence model actually “clear”?

“There is not any universally agreed upon definition of ‘clear’ in terms of magnificence merchandise and the identical goes for manufacturers,” Aral explains. “It is a advertising and marketing time period utilized by manufacturers to sign that their merchandise are ‘higher’ for the patron for one cause or one other. For instance, a model is perhaps marketed as ‘clear’ if they’re claiming to [be] vegan, cruelty-free, no petroleum components, plant-based components, no artificial fragrances, and so forth.” Though it isn’t a measure of whether or not a product is “clear” or not, magnificence manufacturers typically do their very own testing for total product security. “Most main cosmetics producers within the U.S. take a look at the security of their formulations in scientific research equivalent to Human Repeat Insult Patch Test (HRIPT or RIPT) and toxicology assessments, in addition to guarantee their microbiological stability per FDA’s requirements such that no dangerous germs will develop contained in the merchandise throughout its supposed use,” says Aral.But there’s extra work to be achieved. “The GH Beauty Lab has been advocating for the passage of tighter rules on cosmetics so that there’s a nationwide commonplace and the FDA is given the sources to conduct the mandatory analysis on rising issues equivalent to endocrine disruptors, allergens and extra,” Aral provides. “Any modernization efforts relating to federal beauty rules have stalled within the Senate since 2017, however there was some new laws on the state ranges addressing points with cosmetics ethics and security.”

What to search for when searching for the very best clear magnificence manufacturers

For greatest outcomes, preserve your eye out for the next: ✔️ Clear and in-depth descriptions detailing what the model bases its “clear” standards on. “Consumers searching for ‘clear’ magnificence manufacturers ought to first search for the model’s definition of unpolluted on their web site,” Aral advises. “Then they need to hunt down the main points of how the model assessed these clear attributes.” ✔️ Third occasion emblems to assist claims. “This additionally requires some analysis to have the ability to acknowledge emblems of official third occasion certifications versus those who manufacturers have designed to sign their efforts,” Aral says. But these “selfie emblems” could solely look official, since they’re brand-created with no third-party vetting course of to confirm their claims. As such, she recommends familiarizing your self with emblems from Leaping Bunny, Environmental Working Group, MadeSafe and USDA Biobased. ✔️ Sound environmental practices. “Many of those manufacturers are inclined to deal with the ingredient points of their formulation, which means what’s contained in the product reasonably than whole product,” Aral provides. “We discover this limiting and imagine that any ‘clear’ model also needs to have made strides in environmental and/or social impacts, which means it’s implementing rules of sustainability in making its merchandise.”✔️ Performance. Clean merchandise should not simply make you are feeling good — they need to work in addition to another beauty product. “Any magnificence model that claims to be clear ought to make merchandise that fulfill shoppers’ wants for his or her supposed use and really feel and carry out like their ‘standard’ counterparts,” says Aral.

Why belief Good Housekeeping?

Birnur Aral, Ph.D., is the Executive Director of the GH Beauty, Health and Sustainability Lab and has deftly led the Lab for nearly 15 years. In addition to incomes M.Eng. and Ph.D. levels in chemical engineering, she not too long ago added knowledgeable certificates in sustainability administration from Columbia University to her credentials. Birnur has been an lively chief in conceptualizing a lot of our inexperienced initiatives, together with the GH Sustainable Innovation Awards and annual Raise the Green Bar Summit. Birnur and the Beauty Lab chemists additionally conduct the model’s annual Beauty Awards choice course of, a yearlong effort for the staff that entails assessing a whole bunch of merchandise. She can also be recognized for her work on investigative items like “Is It Safe to Heat Food in Plastic?,” “Is Your Tap Water Safe?” and “The Truth About Keratin Hair (*12*)”.April Franzino is the Beauty Director of Good Housekeeping and has over a decade of expertise working within the Good Housekeeping Institute Beauty Lab, together with the previous seven years serving as magnificence director. In her function, she oversees all magnificence editorial content material of Good Housekeeping, working intently with the GH Beauty Lab scientists to develop, execute and translate product testing into compelling, factually correct editorial throughout classes together with skincare, hair, make-up, nails, perfume, expertise and gadgets and extra.

April Franzino
Beauty Director
April Franzino is the Beauty Director at Good Housekeeping, a part of the Hearst Women’s Lifestyle Beauty Group.

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