NEW YORK, March 03, 2022 (GLOBE NEWSWIRE) — TULA Skincare, the main clear, scientific status skincare model powered by probiotic extracts and superfoods, as we speak introduced #EmbraceYourSkin Day at Ulta Beauty, going down in all 1,300+ Ulta Beauty shops on March fifth, as a part of a 3 week 360-degree advertising marketing campaign to advertise and have a good time pores and skin confidence. As considered one of Ulta Beauty’s prime status skincare manufacturers, TULA has collaborated with the nation’s main magnificence retailer to launch the marketing campaign, which started on February twelfth and contains devoted TULA window shows in all doorways, a function on the quilt of the Ulta Beauty journal, together with prime promoting placements that embrace the model’s Filter Primer Blurring & Moisturizing Primer (an Ulta Beauty unique product), and outstanding in-store product and desk prime shows. The advertising marketing campaign together with the #EmbraceYourSkin Day expertise on March fifth additionally contains in-store client activations that encourage confidence and promote inclusivity, and a personalised facial service with three signature facial choices at The Skin Bar at Ulta Beauty in choose places. #EmbraceYourSkin Day at Ulta Beauty represents the retail factor of TULA’s #EmbraceYourSkin model pillar. Since TULA first partnered with Ulta Beauty in 2018, the model has seen great and speedy development with the retailer, constantly increasing its in-store footprint and solidifying its place as a class chief and prime status skincare model. This success has led to TULA’s alternative to take part in The Skin Bar at Ulta Beauty pores and skin providers occasion – the skincare model’s first step again into skincare providers lately. As an unique provide, TULA is connecting with Ulta Beauty friends via a personalised and immersive model expertise. During the pores and skin providers occasion, friends have the chance to select from three totally different facial choices tailor-made to their particular pores and skin kind or skincare concern, carried out by a licensed Ulta Beauty pores and skin therapist. Guests additionally obtain a complimentary hand therapy that includes TULA’s physique assortment which solely launched at the retailer in December 2021. The three facials provided embrace: The Signature Glow Facial: Designed for friends who need to brighten uninteresting pores and skin, even out their pores and skin tone, and cut back the look of darkish spots whereas enhancing their pores and skin’s total radianceThe Ageless Facial: Created for friends who need to forestall untimely getting old, easy the looks of wrinkles, and enhance the general tone and texture of their pores and skinThe Acne Facial: Perfect for friends who need to deal with and goal breakouts, post-acne scarring, and even out their pores and skin texture to disclose smoother and clearer pores and skin “Having #EmbraceYourSkin Day come to life in-person is an thrilling second for us as a model. We’ve performed a lot to advertise and encourage confidence throughout our channels, however this has been restricted to what could be seen just about. As an omnichannel model, having an impactful retail factor the place our group can have an immersive expertise and work together with TULA to get an entire understanding of what #EmbraceYourSkin represents is so significant,” mentioned TULA Skincare CEO, Savannah Sachs. “We are honored to take part in The Skin Bar at Ulta Beauty pores and skin providers occasion. As a number one skincare vacation spot and a valued associate who has helped us obtain speedy development, we’re grateful to Ulta Beauty for this chance to showcase our personalised skincare choices.” Founded in 2014 by training gastroenterologist Dr. Roshini Raj, Dr. Raj noticed the ability of probiotic extracts as a breakthrough innovation in skincare and recognized the deeply emotional connection she noticed her sufferers have between wanting good and feeling good after they integrated probiotics into their each day well being routines. Since then, TULA has at all times approached magnificence from the within out with a imaginative and prescient to encourage confidence via it’s #EmbraceYourSkin model pillar. #EmbraceYourSkin’s mission is to reimagine social norms and problem outdated trade requirements of magnificence selling confidence and being wholesome as an alternative of excellent. As a part of #EmbraceYourSkin, TULA has dedicated to utilizing inclusive language, no retouching of any model images of pores and skin, and exhibiting photos of confidence and well being as an alternative of ‘perfection.’ Along with TULA’s dedication to inspiring confidence, the model can be equally dedicated to being a clear and clinically efficient skincare model. In December of 2020 TULA joined the Conscious Beauty at Ulta Beauty™ initiative which focuses on delivering transparency to encourage extra knowledgeable, aware product decisions for friends, their family members and the atmosphere. Dr. Roshini Raj sits on the Ulta Conscious Beauty Advisory Council, that includes a coalition of consultants at the forefront of fresh magnificence, product improvement, packaging sustainability, and model management who will guarantee ongoing accountability and perspective to tell, form, and outline this system’s evolution. In addition to being clear and cruelty free, 100% of TULA’s formulation are clinically examined to make sure security and efficacy. ABOUT TULA SKINCARETULA, that means “stability” in Sanskrit, is a clear, scientific, and efficient status skincare model constructed on the ability of probiotic extracts and superfoods which can be clinically confirmed to nourish, soothe, and stability pores and skin. Founded by training gastroenterologist, Dr. Roshini Raj, TULA Skincare sits at the intersection of magnificence and wellness and believes the identical elements which can be good in your physique are additionally good in your pores and skin. With a concentrate on being wholesome and assured fairly than excellent, TULA goals to encourage everybody to #EmbraceYourSkin. In January 2022, TULA Skincare was acquired by Procter & Gamble. TULA is a digitally native, social-first omni channel model with DTC as a core functionality and can be accessible via its magnificence retail companions together with Ulta Beauty, Nordstrom, and Neiman Marcus within the US and internationally at Sephora Canada and in MECCA’s Australia and New Zealand markets. For extra info and the most recent information on TULA Skincare, go to www.tula.com. PRESS CONTACT:Tarn [email protected] ph: 917-932-5205 A photograph accompanying this announcement is obtainable at https://www.globenewswire.com/NewsRoom/AttachmentNg/ebb28971-c73f-4f70-baad-b3c47d1c096f
https://www.globenewswire.com/news-release/2022/03/03/2396320/0/en/TULA-Skincare-Launches-EmbraceYourSkin-Day-Nationwide-at-Ulta-Beauty.html
