Indian ladies are catching up with their worldwide friends in the magnificence section and so are the Indian skincare manufacturers. The magnificence trade in India has been on the rise for the final 20 years with a rise in the quantity of households upgrading to a better consumption life-style. The interval between late 90s and 2000s noticed many magnificence manufacturers disrupting the market. This is when O3+ set foot in the then nascent trade. Founded by Vineet Kapur, O3+ started its journey in 2004 from New Delhi to cater to the salon trade and assist beauticians by providing a premium vary of skincare merchandise for facials. Started as a small scale firm, as we speak O3+ has captured an honest market share for its merchandise throughout India making an annual turnover of Rs 150 crore. In an interplay with SMBStory, Vidur Kapur, the second technology entrepreneur, talks about the journey of the model and the way it’s maintaining in the trade. The genesisIn the mid-90s, Vineet Kapur was importing worldwide skincare manufacturers for Indian clients. He ran this enterprise for round a decade when he realised the potential of bringing forth a Made in India model that matches the worldwide requirements.“My father was importing manufacturers from Europe. We all know that European requirements for magnificence merchandise surpass all. Being a cosmetologist himself, he thought of launching an in-house model that will cater to Indian clients matching their expectations of utilizing worldwide high quality merchandise. Thus, in 2004 he began O3+,” Vidur says.O3+ launched a Rs 1,500 facial package, which was launched to magnificence parlours and salons. To cater to the mass section, the model additionally got here up with an inexpensive vary however Vidur says the goal was to make premium ranges accessible even in the non-metro cities. Today, O3+ is trusted by greater than 50,000 salon boasts of product ranges proper from facial kits to serums, masks, face packs, tonics, bleach, peels, eye care and hair care vary and much more with a worth vary ranging from Rs 155. The model has a presence throughout India, Nepal and Bangladesh, and can be seeing traction in Dubai and Canada. The firm makes an annual turnover of Rs 150 crore. O3+ Head officeKeeping up Natural magnificence merchandise at the moment are in vogue. Indian clients have turn out to be extra aware about the merchandise and demand extra pure, natural and vegan merchandise. O3+ has additionally saved up with the instances and has lately been PETA (People for Ethical Treatment of Animals) licensed. Vidur says that the model adheres to vegan formulations for its merchandise.“We even have a distinct product line the place merchandise are blended in the idea of fashionable Ayurveda to serve our clients.”For an trade that has a minimal entry barrier and quite a few manufacturers each native and worldwide are paving their manner in the market, Vidur says that many manufacturers enter the magnificence trade each two to a few years, however not many maintain in the long run. Falling in the likes of Lotus, Shehnaaz Hussain, Vidur says that manufacturers who’ve a long run worth chain are the ones peer to O3+. Market situation and future prospectsSince the onset of the pandemic and the surge of D2C (direct-to-consumer) wave, O3+ has additionally seen a rise in demand. Now, the model is working rigorously to place itself on-line as a direct-to-consumer model. Vidur says that O3+ is presently accessible pan Indian with deeper penetration in tier 1 and a couple of cities, it has tied up with salons like Looks Salon, Tress Lounge chain of Chandigarh, Eye Catchers chain, Kolkata, and lots of extra. O3+ can be set to convey extra premium ranges for its clients and can be trying ahead to tying up with premium salons for its product choices. Edited by Affirunisa Kankudti
https://yourstory.com/smbstory/family-business-o3-plus-skincare-salon-beauty-vineet-vidur-kapur-entrepreneur/amp
