Sustainable haircare business looks to make a mark in beauty

Local business Bea Simple Ltd is trying to make a stamp inside the sustainable beauty market.
What began off as a random guess with her boyfriend has spiralled and flourished into a blossoming beauty model shining a gentle on sustainability and black excellence.

Cristina Pedro, Owner and Founder of Bea Simple Ltd.

In 2018, Cristina Pedro made a guess along with her boyfriend as he tried a new vegetarian food regimen. She guess that he could not maintain the brand new way of life, however stunned by her boyfriend’s willpower she finally accepted defeat and purchased him a Nintendo Switch. 

However, throughout this time Cristina discovered herself impressed into making her personal sustainable way of life modifications inside her personal family. 

Cristina stated: “I began making sustainable modifications round my home however I used to be nonetheless placing chemically crammed beauty merchandise alone hair and physique.

“When I needed to change this, I observed that I was struggling to discover correct vegan and sustainable merchandise.”

A pure inventive with a prolonged background in beauty merchandise having studied Spa Management at college, Cristina thought “why not” as she ventured ahead, formulating completely different hair care merchandise for herself at first. 

She stated: “I all the time struggled a bit to develop my very own hair, so I needed to discover one thing that works for me and I did it. I got here up with a formulation for a serum and conditioner. 

“I gifted some to my family and friends, all who’ve completely different hair varieties, and after a few weeks of use, all of them advised me how wonderful they discovered the product and that I ought to take into account promoting it.”

She formally launched her business in January 2022, beginning off with a leave-in conditioner in addition to a formulated hair serum. Originally beginning with greater bottles, Cristina made the aware determination to begin promoting journey dimension bottles of her merchandise. 

She stated: “When most individuals see a new, impartial model there’s a sense of reluctance when buying a large dimension of any product so I launched journey sizes so folks can check out the product and see which one works finest for his or her hair kind.”

Cristina added: “As a new black feminine in business, folks assume mechanically that my merchandise are simply focused completely at black folks, which isn’t true.

“My product is aimed toward everybody as a result of the formulation of the merchandise works for many hair varieties. As my firm continues to develop, I’ll purpose to make extra specified hair care formulation for folks with coarser hair or skinny hair or brittle hair.”

Hair after utilizing Bea Simple Ltd. Stimulating Hair Elixir

As effectively as being a fully vegan and natural formulation, Cristina has additionally put a lot of thought into the packaging of her merchandise to assist make it as sustainable as attainable utilizing glass bottles with aluminium lids that are recyclable and reusable. 

“As effectively as this, I take advantage of craft containers to ship my merchandise with compostable tissue paper so I’m making an attempt to be as eco-friendly as I might be, as a small business.” She stated.

Cristina has grown her target market a lot in the few months she has been opened in addition to laying out a plan for the remainder of the yr already – releasing extra merchandise akin to merchandise and ‘Affirmation’ scrunchies. 

She stated: “When I used to be fighting my feelings, I fell again on constructive affirmations and I like scrunchies so I put two and two collectively. So when folks want to really feel higher, they obtain these scrunchies and may use them as a every day reminder that all the things will probably be okay.”

To assist additional her business development, Cristina will look ahead to getting concerned in completely different markets and crafts festivals to showcase her merchandise. 

She stated: “I’m very new to this business world and I’m shifting step-by-step and studying from my errors. Business will not be my background and finally I’m making an attempt to create a neighborhood the place beauty and hair care is sustainable and works.”

To discover out extra observe Cristina on Instagram by clicking right here or go to her web site at

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About the Author: Jessica