Driven partly by gross sales of Nivea skincare, suncare and haircare merchandise, Beiersdorf gross sales rose 8.6% to €7.6 billion (practically $9 billion), exceeding the pre-crisis stage of 2019.“2021 was not solely a financially profitable fiscal yr for Beiersdorf, but in addition a yr by which we took extremely promising strategic steps to put the groundwork for our future,” stated Vincent Warnery, CEO of Beiersdorf AG. “We made superb progress in all areas of our C.A.R.E.+ technique. We tapped new and engaging development potential, enhanced our capability to innovate, and achieved main milestones as a part of our digital and sustainable transformation – regardless of many adversarial circumstances ensuing notably from the coronavirus pandemic and better materials and transport prices.”Large investments within the areas of sustainability, innovation, digitalization, and development meant that each the Consumer Business Segment and Tesa Business Segment elevated market share in all vital product classes and faucet new markets. On a Group stage, the working end result (EBIT) excluding particular components rose to $1.1 billion. The consolidated EBIT margin excluding particular components elevated to 13.0%.The Consumer Business Segment gross sales rose 7.5% to $7.2 billion in fiscal yr 2021. A big contribution to this development got here from e-commerce enterprise, which elevated by 32% previously fiscal yr. The Consumer Business Segment now generates greater than 10% of its whole gross sales on-line. EBIT excluding particular components rose to $875 million . The highest development charges for the Consumer enterprise had been in Latin America (18.8%) and North America (13.0%), adopted by markets in Africa, Asia, and Australia, the place demand elevated by a complete of 8.9%. However, there was additionally buoyant gross sales development in Eastern Europe (6.3%) and Western Europe (5.7%).The core model Nivea recorded natural gross sales development of 5.5% in 2021, with the Nivea Luminous630 product vary performing extraordinarily efficiently. It incorporates W630, an energetic ingredient patented by Beiersdorf that reduces pigment and age spots. The care sequence was complemented by additional classes final yr. Nivea was capable of considerably broaden its market share within the face care class, particularly in Europe, on the again of the Nivea Luminous630 vary’s success.The selective cosmetics phase posted the biggest development charges. Demand for La Prairie elevated by 20.1%. This was pushed by a restoration in journey retail enterprise, which was hit hardest by the Covid-19 pandemic in 2020. In specific in China, La Prairie gross sales rose above common and had been far above the pre-crisis stage of 2019 by the top of the fiscal yr.The Derma enterprise unit continued to carry out efficiently. After posting excessive gross sales development in 2020, income from the Eucerin and Aquaphor manufacturers rose strongly once more (19.5%) in fiscal yr 2021. Main development drivers had been the strategically vital markets of the US, Germany, Latin America and China.The Healthcare enterprise unit, which primarily includes plaster enterprise with the Hansaplast and Elastoplast manufacturers, elevated natural gross sales by 13.7%. Market launches within the wound care class and a robust restoration within the sports activities class had a very constructive impression on gross sales.
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