Reza Farahan Reza Be ObsessedReza Farahan’s haircare line, Reza Be Obsessed, isn’t made together with your run-of-the-mill elements. Oh, no — it’s luxe. Like, actually luxe.
The 48-year-old Shahs of Sunset star, who launched his line in June 2021, teamed up with magnificence trade veteran Sheree LaDove Funsch, for lineup formulated with the likes of champagne, crushed diamonds and black truffle oil.
His intention along with his unabashedly additional model? To give his followers a bit of “ooh la la” feeling from the bathe. “I do know after I put on my Cartier Panther necklace, it makes me really feel a particular manner. I’m about that Fendi life and Gucci label,” he completely informed Us Weekly. Farahan needed to channel that love of luxurious into Reza Be Obsessed so his fan base might expertise the identical sensation.
But infusing bubbly into his line wasn’t only for enjoyable. While it was actually an funding, the over-the-top elements really serve a function. Farahan defined to Stylish that when he was within the course of of making lab samples, he realized that champagne and apple cider vinegar, which is regularly utilized in haircare, have the identical pH stability and related advantages. Think: detoxing the scalp and including shine to strands.
“Apple cider vinegar smells like toes and champagne doesn’t and it’s so luxurious. I used to be like, ‘Oh my god, why would I need to odor like malt vinegar and fish and chips after I can odor and really feel glamorous and particular?” the truth star joked to Us.
Granted, the truth that his line is so extravagant, isn’t misplaced on him. In reality, it’s the explanation he needed his title on it within the first place. “If I can provide followers that watch the present that Hollywood, sitting-under-the-confessional-lights [experience] and put it in a bottle and put one thing actually nice on the market, it simply makes me really feel actually nice,” he stated. “It made sense for me to work that manner.”
In the top, Farahan and Funsch created eight totally different haircare merchandise. While the entire lineup (which has been tried and examined by Mike Shouhed, Golnesa ‘GG’ Gharachedagi, Adam Neely and Mercedes Javid!) is wonderful, the Love My Leave-In has been the most important recreation changer.
Reza Farahan Reza Be Obsessed“I by no means, ever, ever, ever knew that I used to be supposed to make use of a leave-in conditioner. You would suppose that with indignant Persian hairs I’d know. It’s modified the sport for me, it’s modified how I really feel about my very own hair,” the Bravo star defined.
The inclusion of the product in his routine is definitely a fairly large issue as to why he ditched his “shellacked” jet black model in favor of a pure, extra trimmed look.
“I needed to embrace my Persian George Clooney, if I may very well be so daring,” he joked to Us. “It can be so bizarre for me to nonetheless be sporting these fits with the pocket sq. and bow tie and the shellac. It simply received to the purpose the place I felt like my physique stated the expiration interval has arrived.”
He continued: “The [Cartier] love bracelets got here off. It was a glance, it was a time, however I really feel actually totally different in my physique. I really feel so comfy and pure on this physique proper now and it simply didn’t really feel like me [anymore].”
To get hair like Farahan and stay the luxe life, take a look at his product lineup on rezabeobsessed.com. The model may also be out there in 50 Macy’s places for Pride Month.
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