
Have you ever complained about having ‘lifeless’, ‘boring’, or – God forbid – ‘mousy’ hair? Well, OGX, the haircare model, is trying to change that. According to a examine of two,000 ladies within the UK (commissioned by OGX), virtually two in three (65%) ladies have skilled undesirable feedback about their hair, leaving them feeling “self-conscious and offended.”In response to those findings, OGX has launched its #LifeAffirmingHair marketing campaign, which features a Change.org petition calling on the Oxford English Dictionary to vary offensive hair definitions and take away derogatory utilization examples, resembling “Mousy: “hair of a boring mild brown color.”The analysis discovered that the highest phrases UK ladies wish to see eliminated as a strategy to describe hair had been: ScragglyLifelessMousyStraw-likeClumpyBrassyShaggyBristlyMattedDullIn response to the marketing campaign, magnificence skilled and GLAMOUR contributor Ateh Jewel stated, “Huge adjustments and progress has been made within the magnificence business to have fun various pores and skin tones and physique shapes, but it surely’s time to additionally flip to our consideration to changing unfavorable phrases with hair affirming ones. “Growing up I used to be informed my hair was wild, bush, nappy and unkempt so I do know the sting and unfavorable impact it will possibly have in your confidence and shallowness. We must create extra hair inclusivity by empowering individuals to embrace and have fun their hair.”OGX reviews that the examine “reinforces the hyperlink between shallowness, the media and language,” as “a 3rd of ladies (36%) need a extra optimistic relationship with their hair, however are impacted by media and types utilizing unfavorable phrases.”OGX hairstylist, Michael Douglas added: “Every hair kind is gorgeous and we ought to be encouraging ladies to embrace their hair’s pure state and take advantage of it, somewhat than attempting to overtake their look on account of unfavorable hair phrases. Hair isn’t wiry, it’s electrifying; it’s not lifeless, it’s easy and it’s actually not mousy – it’s mighty.’’The tide is certainly turning on the subject of magnificence manufacturers utilizing extra inclusive language. In March 2021, Unilever (the mum or dad firm behind manufacturers resembling Tresemmé, Dove, Simple and Vaseline) introduced it could be eradicating ‘regular’ hair and pores and skin labels from its packaging.More, please. For extra from Glamour UK’s Lucy Morgan, observe her on Instagram @lucyalexxandra.
https://www.glamourmagazine.co.uk/article/ogx-negative-hair-words