The funding fund of the L’Occitane Group has acquired a stake in French magnificence start-up In Haircare, a haircare brand specializing in textured hair. Other traders for this sequence A spherical embody Anne de Kerckhove and CRE Venture Capital.
Launched in 2020 by Rebecca Cathline and Didier Derozin Emmanuel – who additionally based Ma Coiffeuse Afro in 2016, a web-based reserving service platform for specialised hairdressing companies – In Haircare at present provides made in France, gluten-free and vegan meals dietary supplements devoted to hair development and primarily based on crops, nutritional vitamins and minerals. The brand lately launched a fortifying remedy oil and a detoxifying and fortifying serum for the scalp.
The brand depends on Ma Coiffeuse Afro’s dedicated and rising neighborhood, for which (and with which) the merchandise have been designed.
“Their ’in & out’ method, their creativity, and their inclusive and interesting brand story undoubtedly resonate with Obratori’s, and we’re excited to jot down the following web page of their journey with them,” stated the funding fund.