Fast shifting shopper items main CavinKare has revamped its national haircare brand Nyle Naturals and has unveiled a slew of latest variants, the city-based firm mentioned on Thursday. The firm mentioned below its revamping train, it has roped in actress Erica Fernandes as the brand ambassador for Nyle Naturals shampoo.
CavinKare mentioned it has launched three shampoo variants — comfortable and glossy, anti-dandruff, and powerful and well being — repositioning the brand as anti-hairfall vary of shampoos.
The firm has related to the branding and design company Almond Branding, Mumbai and has unveiled a brand new tv business below the revamping train.
“We are revitalising Nyle Naturals as a steadfast anti-hair fall vary extra related for the customers who’re consistently in fear of hair fall. We purpose to deal with hair fall and different associated issues with superior pure options,” firm Business Head-Personal Care, Raja Varatharaju mentioned.
“We are optimistic to win the new-age customers who’re extra conscious and knowledgeable of their shopping for decisions and their wants. Nyle Naturals shampoo has additionally revamped its packaging to a extra handy and classier format enabling better shelf influence,” he mentioned.
The Nyle Naturals shampoo variants begins at Rs 49 for 90 ml, and goes as much as Rs 395 for 800ml variant. The anti-dandruff variant is priced from Rs 58 for 90ml and goes as much as Rs 445 for 800 ml, the assertion added.